Mediaboss Marketing

SANTA MONICA, Calif.--(BUSINESS WIRE)--

GraphEffect, a social marketing software company, announced today the official opening of two new offices in New York City and Chicago and the appointment of three new directors. Both joining the New York office, Melissa Greenberg will serve as the Director of Sales and Alex Press will serve as the Director of Marketing. Mandy Majchrzak joins the Chicago team as Director of Account Management.

“GraphEffect’s continued growth and profitability enable us to expand our operations to advertising hubs like New York and Chicago, providing our clients with even more resources to enhance their social marketing efforts,” said James Borow, CEO of GraphEffect. “Smart hires like Melissa, Alex and Mandy round out our already impressive roster of talent, and we look forward to their contributions to the team.”

Melissa Greenberg will lead GraphEffect’s East Coast sales team, working with top agencies and brands to assist with strategy development and generating revenue within the digital ad space. Recently serving as the East Coast Sales Director for DailyCandy, Ms. Greenberg has an extensive background in the digital advertising space, managing a team that sold cross-platform opportunities within the premium women’s lifestyle brand. Prior to DailyCandy, Ms. Greenberg was an Account Executive for Barry Diller’s IAC Advertising Solutions division, selling across their ecommerce and social websites. Ms. Greenberg graduated with a Bachelors of Arts degree from Quinnipiac University.

Alexandra Press will lead sales marketing strategy and product marketing initiatives at GraphEffect, focusing on digital and new media innovation in the enterprise space. Ms. Press has developed groundbreaking media strategies for a diverse list of brands over the past four years as Associate Director with Neo@Ogilvy. She also helped start an innovations group for the agency. Having successfully run multiple media planning teams, Ms. Press has become a sought-after expert on social, video, mobile, search, gaming, newspaper, print, radio, TV, events and OOH platforms. Ms. Press graduated from the Newhouse School at Syracuse.

Mandy Majchrzak will leverage her vast expertise in technology-based services to expand the GraphEffect Account Management team as well as build new strategic partnerships with agencies and direct clients. Prior to joining GraphEffect, Ms. Majchrzak helped develop successful agency and client relationships at [x+1] and Turn. Before transitioning to the technology space, Ms. Majchrzak worked at the country’s second largest independent advertising agency, Cramer-Krasselt. Ms. Majchrzak graduated from the University of Illinois at Urbana-Champaign.

GraphEffect makes social marketing simple, social and scientific for large companies. GraphEffect’s message and audience discovery tools allow brands to scale with new content and constantly evolving targeting uncovering new, ideal costumers on social networks like Facebook.

In addition to Ms. Greenberg, Ms. Press and Ms. Majchrzak, GraphEffect has also made a number of new hires including: Katie Byrnes (Marketing Manager), Jennifer Galvin (Senior Account Executive), Jeffery Hou (Campaign Manager), Jordan Kaplan (Account Manager), Mike Khristo (Software Developer), Erin Leavitt (Senior Sales Executive) and Emily Smith (UX Designer).

About GraphEffect

GraphEffect, a social marketing software company, enables companies to seamlessly integrate and manage their advertising and conversational marketing programs on a single platform. Large brands orchestrating multiple marketing agencies can use GraphEffect's collaboration tools to coordinate their efforts and measure bottom line impact. The company's platform is designed to work with any current or future social media channel, with the first release focusing on Facebook. GraphEffect was founded in 2010, and is backed by venture capital firms Lerer Ventures, Thrive Capital, Founder Collective, Rincon Venture Partners, CrossCut Ventures and Baroda Ventures. The company has offices in Los Angeles, New York and Chicago.

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GraphEffect Continues Expansion with New York, Chicago Offices and New Hires