Goodbye handshake: How do we replace the ancient greeting if coronavirus keeps us from touching? – USA TODAY
As coronavirus spreads, people are getting more cautious and creative with their social interactions. USA TODAY
Handshaking is a key part of Michelle Ngomes networking game as a marketing professional.
Which is why Ngome, president of the African American Marketing Association and host of the Networking With Michelle podcast, is already missing it as social distancing rules discourage the age-old ritual.
We didnt realize how powerful the handshake is," she said."The handshake means connection, it means agreement, cooperation, 'hi.'Its a common courtesy."But in the immediate future, the handshake is dead.
And it might never come back. With the coronavirus pandemic making human touch a potentially lethal act since the virus can be transmitted with skin contact,handshaking has suddenly become socially unacceptable.
Health experts are urging us to stay at least six feet away from people outside of our households to minimize our chances of catching COVID-19, which hadinfected more than 4.5 million people and killed morethan305,000 worldwide as of Friday afternoon, according to Johns Hopkins.
And some are saying that we should make permanent alterations to the way we physically interact with others to prevent future outbreaks, even after the coronavirus is gone. The handshake could give way to some alternative form of interaction, such as the elbow bump or the footshake.
No bump in benefits?: There may be no Social Security cost-of-living increase next year, early estimate shows
Struggling states: State budget hits due to coronavirus are trickling in and it's not pretty
I dont think we should ever shake hands ever again, Anthony Fauci, director of the National Institute of Allergy and Infectious Diseases and a leader of the White Houses Coronavirus Task Force, said recently. Weve got to break that custom. Because as a matter of fact, that is really one of the major ways that you can transmit a respiratory illness.
Fauci later clarified on the Today show that he was somewhat serious.
But if the handshake is truly gone for good, it will qualify as a remarkable turn of events for a practice that has been happening for thousands of years, according to National Geographic, which noted that ancient artifacts depict people handshaking.
Handshaking may be a thing of the past due to the coronavirus.(Photo: Getty Images)
Theres no definitive indication of how the handshake began, though one common theory is that it developed as a way for people to prove to others that they werent carrying a weapon, said Juliana Schroeder, a management professor at the University of California at Berkeley, who has studied handshakes.
Its very deeply ingrained in the social fabric, Schroeder said. It feels like something will be lost if it goes away.
People who shake hands before beginning negotiations achieve "better joint outcomes," whileexecutives who shake hands before antagonistic talks are less likely to lie about self-benefiting information, increasing cooperation even to their own detriment, according to research Schroeder published in 2018.
What we find is that when youre in that type of interaction and the other person offers a hand to you, you view that as a signal that the person is willing to cooperate with you, she said.
Over the course of history, handshakes have marked the end of wars, the beginning of peace talks and the launch of major business deals.
Memorable handshakes include Confederate Gen. Robert E. Lee surrendering to Union Gen. Ulysses S. Grant in 1865; a three-way handshake between Egyptian President Anwar Sadat, Israeli Prime Minister Menachem Begin and President Jimmy Carter in 1979 to end a state of war between Egypt and Israel; and President Ronald Reagan meeting Soviet leader Mikhail Gorbachev for talks in 1985.
Professor Dustin York, an expert on nonverbal and professional communication at Maryville University in St. Louis, predicted that the handshake may live on in certain areas that havent been hit hard by the coronavirus while it dies in other areas that have been.
He added that he expects younger people to be more likely to stop shaking hands, while older people are more likely to continue doing so.
York, who teaches his students in normal times how to shake hands professionally, said different attitudes towardhandshaking will make some people unsure whether they should extend a hand.
Its going to be awkward, he said. Some people are going to be very passionate about not shaking hands.
Uncertainty over proper etiquette may prompt employers to put up signs deeming their workplaces as handshake-free zones, experts said.
Conferences might declare handshaking off-limits. Political leaders might declare that people shouldnt shake hands at all.
But would that be enough to change the culture?
Communication experts said that if the handshake goes away, it will likely happen because people organically decide they are not comfortable doing so anymore not because someone tells them to stop.
If the handshake is gone, it will have a far-reaching effect in the workplace.
In job interviews, for example, people who shake hands well are more likely to get job offers, said Greg Stewart, a University of Iowa professor of management and entrepreneurship, summarizing the results of a 2008 study he led.
Our evidence would suggest that people who shake hands well are socially adept, he said. They know how to operate well in social situations. So, the handshake has traditionally been a cue of social awareness and knowing how to interact properly with people.
In the near future, however, the reverse is true.
Today the handshake is not going to help you get a job because it would convey you do not have a good understanding of social awareness, Stewart said.
But Stewart said hes not sure the handshake is history.
There is something about physical touch that conveys warmness and intimacy with people, and a handshake is the least invasive form of physical touch, you might say, he said. Obviously over the centuries, its been an enduring practice.
Could an alternative to the handshake permanently take its place? Experts are skeptical.
People talk about elbow bumps and things like that, York said. At this point, theyre not similar. They dont convey the same message and warmth and intimacy that would be conveyed by a handshake.
That said, he suggested an alternative thats common in parts of the Middle East: placing your right hand over your heart for a few seconds while making eye contact with the other person.
Michelle Ngome, president of the African American Marketing Association.(Photo: Bashari Guidry)
Ngome, the president of the African American Marketing Association, said she has begun to slightly bow my head instead of shaking hands.
Im leaning in to let you know, Hey I do trust you but at this moment Im not comfortable shaking your hand or touching, she said.
The problem with suggested alternatives is that they may encounter resistance among people who dont want to change, Schroeder said.
Alterations to rituals can produce more outrage if people feel like theyre trying to change the value system of the group, she said.
Ngome, for one, still hopes the handshake makes a comeback.
Maybe in the next six to nine months, early next year, maybe when a treatment is out and people are way more relaxed and comfortable, she said. But I do think as Americans we are going to get back to it.
Follow USA TODAY reporter Nathan Bomey on Twitter @NathanBomey.
Social distancing matters. Here is how to do it and how it can help curb the COVID-19 pandemic. USA TODAY
Read or Share this story: https://www.usatoday.com/story/money/2020/05/14/coronavirus-handshaking-alternatives-social-distancing-covid-19/5177513002/
Go here to see the original:
Goodbye handshake: How do we replace the ancient greeting if coronavirus keeps us from touching? - USA TODAY
- Were basically pushers: Two California courtrooms hear how companies may have hooked kids on social media - CalMatters - January 30th, 2026 [January 30th, 2026]
- Social Media Marketing Outlook 2026: What to Expect in the Year Ahead - Social Media Today - January 30th, 2026 [January 30th, 2026]
- Building the best alcohol-free brands: The next step in the categorys evolution - BeverageDaily.com - January 30th, 2026 [January 30th, 2026]
- Trump sends border czar to Minnesota. And, trial over social media addiction begins - NPR - January 30th, 2026 [January 30th, 2026]
- Blockbuster social media trial kicks off, with more to come this year - CNBC - January 30th, 2026 [January 30th, 2026]
- Social media is boosting mental health disorders and suicidal thoughts among teens, particularly in girls - The Conversation - January 30th, 2026 [January 30th, 2026]
- Universal viral moments are overwhat fractured attention means for brands - Ad Age - January 30th, 2026 [January 30th, 2026]
- Navigating the Attention Economy: Understanding Growth and Visibility for Modern Creators - nerdbot - January 30th, 2026 [January 30th, 2026]
- How will Australias social media ban impact students this school year? - Monash Lens - January 30th, 2026 [January 30th, 2026]
- Whats UpScrolled, the app gaining popularity after TikToks US takeover? - Al Jazeera - January 30th, 2026 [January 30th, 2026]
- Art Museum Taps a Marketing Major as Its First Social Media Intern - Rutgers University - January 24th, 2026 [January 24th, 2026]
- Podcast - Social Media Advertising and the FTC: Deception and the Architecture of Compliance - Holland & Knight - January 24th, 2026 [January 24th, 2026]
- Social media marketing in the age of digital detoxing - The Grocer - January 24th, 2026 [January 24th, 2026]
- Social Media Marketing Innovations Shaping Modern Brand Strategies - nerdbot - January 24th, 2026 [January 24th, 2026]
- Instagram Marketing Strategy: How It Remains the Funnel of Social Media Marketing - Brand Vision - January 24th, 2026 [January 24th, 2026]
- Meta Announces Global Expansion of Threads Ads - Social Media Today - January 22nd, 2026 [January 22nd, 2026]
- After successful first year on social media, Global Shrimp Council looks to add pop-up events - SeafoodSource - January 22nd, 2026 [January 22nd, 2026]
- Malaysia Is Banning Under-16s From Social Media. But Will It Work? - Tech Policy Press - January 22nd, 2026 [January 22nd, 2026]
- Why tennis media is a fragmented mess, from Grand Slam broadcast rights to social media highlights - The Athletic - The New York Times - January 22nd, 2026 [January 22nd, 2026]
- A week in the life of an MSc Digital and Social Media Marketing student - lancaster.ac.uk - January 22nd, 2026 [January 22nd, 2026]
- Why Do We Want It to Be 2016 Again? - The New York Times - January 18th, 2026 [January 18th, 2026]
- Who will be next to implement an Australia-style under-16s social media ban? - CNBC - January 18th, 2026 [January 18th, 2026]
- For some impacted by layoffs, content creation is a new safety net - Marketing Brew - January 18th, 2026 [January 18th, 2026]
- Instagram algorithm tips for 2026: Everything you need to know - Hootsuite Blog - January 18th, 2026 [January 18th, 2026]
- Brands That Skimp on Social Media Marketing Do so at Their Own Peril - Business Insider - January 16th, 2026 [January 16th, 2026]
- Artificial Intelligence (AI) in Social Media Market is to reach - openPR.com - January 16th, 2026 [January 16th, 2026]
- Nepal, Kenya, Singapore and Mexico are the Countries Which Revolutionized Travel Economy and Have Won the Global Tourism Battle Due to Social Media... - January 16th, 2026 [January 16th, 2026]
- Course offers hands-on marketing experience - University of North Georgia - January 14th, 2026 [January 14th, 2026]
- Experts speak on misinformation regarding ICE on social media - WEAU - January 14th, 2026 [January 14th, 2026]
- We all hate ads: How Liquid Death is keeping social marketers on their toes - Marketing Brew - January 14th, 2026 [January 14th, 2026]
- The Next Wave of Social Media Promotion: How to Integrate AI and Boost Your Content - The AI Journal - January 11th, 2026 [January 11th, 2026]
- Gen Z and social media are helping mens makeup go mainstream. The beauty industry is trying to capitalize - CNBC - January 11th, 2026 [January 11th, 2026]
- Illegal drugs advertised on social media; more airline competition taking off: CBC Marketplace cheat sheet - CBC - January 11th, 2026 [January 11th, 2026]
- The Influencer Marketing Factory Unveils Season 6 of "The Influence Factor" Podcast with Cutting-Edge Industry Leaders - Newswire.com - January 9th, 2026 [January 9th, 2026]
- RDM Media Redefines Digital Marketing Innovation by Bringing Blind Communities Into Social Media - The Tennessean - January 9th, 2026 [January 9th, 2026]
- Scroll With Caution: Another State Requires Social Media Warning Labels - Education Week - January 9th, 2026 [January 9th, 2026]
- Are social media influencers becoming the wild west of Indian advertising? - theweek.in - January 9th, 2026 [January 9th, 2026]
- Content Writing 101: 8 Skills That Set Top Writers Apart (2026) - Backlinko - January 9th, 2026 [January 9th, 2026]
- Miller Lite centers IRL social interaction with new creative platform - Marketing Dive - January 8th, 2026 [January 8th, 2026]
- Experts predict the top social marketing trends of 2026 - Marketing Brew - January 6th, 2026 [January 6th, 2026]
- AI in Social Media Market Insights on Sales and Marketing - openPR.com - January 6th, 2026 [January 6th, 2026]
- Two phones, fake birthdays and a month of evading the social media ban - AFR - January 6th, 2026 [January 6th, 2026]
- Connect With confidence In 2026: January Is Social Media Month - Inman Real Estate News - January 2nd, 2026 [January 2nd, 2026]
- Trump vows to 'rescue' Iran's protesters. Iran warns the U.S. to stay out of it - NPR - January 2nd, 2026 [January 2nd, 2026]
- Buddhist monks persist in peace walk despite injuries as thousands follow them on social media - Courthouse News - January 2nd, 2026 [January 2nd, 2026]
- Social media follower counts have never mattered less, creator economy execs say - TechCrunch - January 2nd, 2026 [January 2nd, 2026]
- Social media star gets 16 years for identity theft, bank fraud - ABC7 WWSB - January 2nd, 2026 [January 2nd, 2026]
- X Shares Holiday Marketing Insights and Tips - Social Media Today - December 22nd, 2025 [December 22nd, 2025]
- Which Beauty Brands and Influencers Won on Social Media in 2025? - Vogue - December 21st, 2025 [December 21st, 2025]
- Inside the convenience store marketing warsfood is new battleground as chains shift ad approach - Ad Age - December 21st, 2025 [December 21st, 2025]
- How to build a social media scorecard that closes the reporting gap and proves ROI to leaders - Sprout Social - December 21st, 2025 [December 21st, 2025]
- Merriam-Webster's Word of the Year for 2025 Is 'Slop,' the A.I.-Generated Junk That Fills Our Social Media Feeds - Smithsonian Magazine - December 21st, 2025 [December 21st, 2025]
- YouTubes CEO limits his kids social media use other tech bosses do the same - CNBC - December 14th, 2025 [December 14th, 2025]
- Social media misinformation about ICE creating fear in immigrant communities - Live 5 News - December 14th, 2025 [December 14th, 2025]
- Top Social Media Stocks To Keep An Eye On - December 12th - MarketBeat - December 14th, 2025 [December 14th, 2025]
- Social Media Study 2026: Trends, Real Data and Formats That Work - Metricool - December 14th, 2025 [December 14th, 2025]
- Australian travellers to US face forced disclosure of social media - AFR - December 14th, 2025 [December 14th, 2025]
- A new frontier: 5 trends that will impact social media and influencer marketing in 2026 - Marketing Week - December 12th, 2025 [December 12th, 2025]
- The social marketing trends that took over our feeds in 2025 - Marketing Brew - December 12th, 2025 [December 12th, 2025]
- Introducing This Years Best of Aquatics in Marketing and Social Media - Aquatics International - - December 12th, 2025 [December 12th, 2025]
- Australias social media ban leaves a 15-year-old worried about losing touch with friends - AP News - December 12th, 2025 [December 12th, 2025]
- 7 social media trends you need to know in 2026 - Sprout Social - December 12th, 2025 [December 12th, 2025]
- Australia is trying to enforce the first teen social media ban. Governments worldwide are watching. - CNBC - December 12th, 2025 [December 12th, 2025]
- TikTok Partners With DoubleVerify To Offer More Ad Performance Insight - Social Media Today - December 12th, 2025 [December 12th, 2025]
- 6 marketing priorities leaders will obsess over in 2026 - Sprout Social - December 12th, 2025 [December 12th, 2025]
- Inside the Dark and Predatory World of Crypto Casinos - The New York Times - December 12th, 2025 [December 12th, 2025]
- Jeff Social Marketing Wins Tech Behemoths Awards 2025 for PR, Content Marketing, and WordPress - The AI Journal - December 10th, 2025 [December 10th, 2025]
- Ai Social Marketing Affiliate Pte Ltd AISO Pioneers AI-Driven Creator Monetization, Redefining the Global Content Economy with Blockchain Technology -... - December 10th, 2025 [December 10th, 2025]
- Snapchat Outlines its Ad Development Focus for 2026 - Social Media Today - December 10th, 2025 [December 10th, 2025]
- How to Do Influencer Marketing That Customers Actually Trust - Harvard Business Review - December 10th, 2025 [December 10th, 2025]
- Beyond Rigid Automation: How Custom GPTs Add Flexibility to Your Workflows - Social Media Examiner - December 10th, 2025 [December 10th, 2025]
- Did Detroit Mayor-elect get married this weekend? - Detroit Free Press - December 10th, 2025 [December 10th, 2025]
- Millions of children and teens lose access to accounts as Australias world-first social media ban begins - The Guardian - December 10th, 2025 [December 10th, 2025]
- #paid Wins AdWeek Tech Stack Awards in Both Creator Marketing & Social Media Platform of the Year - Eagle-Tribune - December 10th, 2025 [December 10th, 2025]
- Fei Siong Group taps social media agency for Encik Tan, Popeyes and more - Marketing-Interactive - December 10th, 2025 [December 10th, 2025]
- We tried to break Australias social media ban. It wasnt hard - AFR - December 10th, 2025 [December 10th, 2025]
- To Slang or Not To Slang? That Is the Question for Marketing Pros - The University of Texas at Dallas - December 7th, 2025 [December 7th, 2025]
- Everyone will miss the socialising but its also a relief: five young teens on Australias social media ban - The Guardian - December 7th, 2025 [December 7th, 2025]
- Alex Warren on the Creation of Ordinary and His Social-Media Campaign to Make the Song Go Viral - Variety - December 7th, 2025 [December 7th, 2025]
- Behind the fake brand apology trend and why social media experts hate it - Ad Age - December 7th, 2025 [December 7th, 2025]