Global Subscription E-commerce Markets, 2021-2025 – Increasing Adoption of Subscription among Men, Curation-based and Membership Subscriptions, Social…
DUBLIN, Nov. 23, 2021 /PRNewswire/ -- The "Global Subscription E-commerce Market: Size and Forecasts with Impact Analysis of Covid-19 (2021-2025 Edition)" report has been added to ResearchAndMarkets.com's offering.
Research and Markets Logo
The report provides an in-depth analysis of the subscription e-commerce market including detailed description of market sizing and growth. The report provides an analysis of the global subscription e-commerce market in terms of value and application. The report also includes regional analysis of the North America and Europe subscription e-commerce market.
Subscription e-commerce provides the consumers a way of signing up for goods and services which they require on a regular basis. The goods are then auto-delivered to the users every week or every month through subscription boxes. Subscription e-commerce also includes subscription-based online streaming services. These services provide the consumers unlimited access to the company's streaming services for a monthly or yearly payment.
Subscriptions have been segmented on the basis of type into refill (food & beverages, personal hygiene, others), customize (apparel, footwear & accessories, health & beauty, pets and others) and membership (health & fitness, work/ lifestyle and others).
Subscription e-commerce has been segmented on the basis of subscription type and service provider. On the basis of subscription type, subscription e-commerce has been segmented into subscription boxes and subscription-based media. On the basis of service provider, subscription e-commerce has been divided into large subscription e-commerce companies and small subscription e-commerce companies.
The global subscription e-commerce market has witnessed continuous growth in the past few years, the growth of the market was positively influenced by the spread of pandemic disease COVID-19 in 2020. However, the market is projected to grow even further during the forecast period (2021-2025).
Story continues
The market is expected to be driven by various growth-enhancing factors such as the growing use of subscriptions among millennials, rising popularity of online streaming services, increasing internet penetration, low cost of subscription boxes, etc. However, the market is not free from challenges that are hindering its growth. Some of the major challenges faced by the market are e-commerce fraud and low adoption of subscription boxes in developing countries.
Moreover, the report also assesses the key opportunities in the market and outlines the factors that are and will be driving the growth of the industry. Growth of the global subscription e-commerce market has also been forecasted for the period 2021-2025, taking into consideration the previous growth patterns, the growth drivers and the current and future trends.
The major players dominating the global subscription e-commerce market are Amazon.Com, Inc., Unilever (Dollar Shave Club), HomeFresh SE, Blue Apron Holdings, Inc. and Ipsy. The five companies have been profiled in the report providing their business overview, financial overview and business strategies.
Key Topics Covered:
1. Executive Summary
2. Introduction2.1 Subscription: An Overview2.1.1 Subscription Classification2.2 Subscription Segmentation: An Overview2.2.1 Subscription Segmentation by Type2.3 Subscription E-commerce: An Overview2.3.1 Advantages of Subscription E-commerce Model2.3.2 Subscription E-commerce Classification2.4 Subscription E-commerce Segmentation: An Overview2.4.1 Subscription E-commerce Segmentation by Subscription Type2.4.2 Subscription E-commerce Segmentation by Service Provider
3. Global Market Analysis3.1 Global Subscription E-commerce Market: An Analysis3.1.1 Global Subscription E-commerce Market by Value3.1.2 Global Subscription E-commerce Market by Application (beauty and personal care, food and beverage, entertainment and others)3.1.3 Global Subscription E-commerce Market by End User (women, men and kids)3.2 Global Subscription E-commerce Market: Application Analysis3.2.1 Global Beauty and Personal Care Subscription E-commerce Market by Value3.2.2 Global Food and Beverage Subscription E-commerce Market by Value3.2.3 Global Entertainment Subscription E-Commerce Market by Value3.3 Global Subscription E-commerce Market: End-User Analysis3.3.1 Global Women Subscription E-commerce Market by Value
4. Regional Market Analysis4.1 North America Subscription E-commerce Market: An Analysis4.1.1 North America Subscription E-commerce Market by Value4.1.2 North America Subscription E-commerce by Application (beauty and personal care, food and beverage, entertainment and others)4.1.3 North America Subscription Ecommerce by Country (The US and Rest of North America)4.1.4 The US Subscription E-commerce Market by Value4.2 Europe Subscription E-commerce Market: An Analysis4.2.1 Europe Subscription E-commerce Market by Value
5. Impact of Covid-195.1 Impact on Global Subscription E-Commerce Market5.1.1 Impact on Subscription Business Companies5.1.2 Impact on Global Subscription E-Commerce Application Segments5.1.3 Increased Focus of Subscription E-Commerce Businesses on Flexibility
6. Market Dynamics6.1 Growth Drivers6.1.1 Growing Use of Subscriptions among Millennials6.1.2 Rapid Urbanization6.1.3 Rising Popularity of Online Streaming Services6.1.4 Growing Usage of Mobile Devices6.1.5 Increasing Internet Penetration6.1.6 Rising Purchasing Power6.1.7 Busy Lifestyle6.1.8 Low Cost of Subscription Boxes6.2 Challenges6.2.1 E-commerce Fraud6.2.2 Low Adoption of Subscription Boxes in Developing Countries6.3 Market Trends6.3.1 Increasing Adoption of Subscription among Men6.3.2 Curation-based and Membership Subscription Models6.3.3 Use of Social Media for Marketing6.3.4 Growing Role of Artificial Intelligence (AI)
7. Competitive Landscape7.1 Global Subscription E-commerce Market Players: Financial Comparison7.2 Global Subscription E-commerce Market Players by Subscription Model7.3 The US Subscription E-commerce Market Players by Number of Online Visitors
8. Company Profiles8.1 Business Overview8.2 Financial Overview8.3 Business Strategy
Amazon.Com, Inc.
Blue Apron Holdings, Inc.
HelloFresh SE
Ipsy
Unilever (Dollar Shave Club)
For more information about this report visit https://www.researchandmarkets.com/r/vqla5p
Media Contact:
Research and Markets Laura Wood, Senior Manager press@researchandmarkets.com
For E.S.T Office Hours Call +1-917-300-0470 For U.S./CAN Toll Free Call +1-800-526-8630 For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907 Fax (outside U.S.): +353-1-481-1716
Cision
SOURCE Research and Markets
- X Shares Holiday Marketing Insights and Tips - Social Media Today - December 22nd, 2025 [December 22nd, 2025]
- Which Beauty Brands and Influencers Won on Social Media in 2025? - Vogue - December 21st, 2025 [December 21st, 2025]
- Inside the convenience store marketing warsfood is new battleground as chains shift ad approach - Ad Age - December 21st, 2025 [December 21st, 2025]
- How to build a social media scorecard that closes the reporting gap and proves ROI to leaders - Sprout Social - December 21st, 2025 [December 21st, 2025]
- Merriam-Webster's Word of the Year for 2025 Is 'Slop,' the A.I.-Generated Junk That Fills Our Social Media Feeds - Smithsonian Magazine - December 21st, 2025 [December 21st, 2025]
- YouTubes CEO limits his kids social media use other tech bosses do the same - CNBC - December 14th, 2025 [December 14th, 2025]
- Social media misinformation about ICE creating fear in immigrant communities - Live 5 News - December 14th, 2025 [December 14th, 2025]
- Top Social Media Stocks To Keep An Eye On - December 12th - MarketBeat - December 14th, 2025 [December 14th, 2025]
- Social Media Study 2026: Trends, Real Data and Formats That Work - Metricool - December 14th, 2025 [December 14th, 2025]
- Australian travellers to US face forced disclosure of social media - AFR - December 14th, 2025 [December 14th, 2025]
- A new frontier: 5 trends that will impact social media and influencer marketing in 2026 - Marketing Week - December 12th, 2025 [December 12th, 2025]
- The social marketing trends that took over our feeds in 2025 - Marketing Brew - December 12th, 2025 [December 12th, 2025]
- Introducing This Years Best of Aquatics in Marketing and Social Media - Aquatics International - - December 12th, 2025 [December 12th, 2025]
- Australias social media ban leaves a 15-year-old worried about losing touch with friends - AP News - December 12th, 2025 [December 12th, 2025]
- 7 social media trends you need to know in 2026 - Sprout Social - December 12th, 2025 [December 12th, 2025]
- Australia is trying to enforce the first teen social media ban. Governments worldwide are watching. - CNBC - December 12th, 2025 [December 12th, 2025]
- TikTok Partners With DoubleVerify To Offer More Ad Performance Insight - Social Media Today - December 12th, 2025 [December 12th, 2025]
- 6 marketing priorities leaders will obsess over in 2026 - Sprout Social - December 12th, 2025 [December 12th, 2025]
- Inside the Dark and Predatory World of Crypto Casinos - The New York Times - December 12th, 2025 [December 12th, 2025]
- Jeff Social Marketing Wins Tech Behemoths Awards 2025 for PR, Content Marketing, and WordPress - The AI Journal - December 10th, 2025 [December 10th, 2025]
- Ai Social Marketing Affiliate Pte Ltd AISO Pioneers AI-Driven Creator Monetization, Redefining the Global Content Economy with Blockchain Technology -... - December 10th, 2025 [December 10th, 2025]
- Snapchat Outlines its Ad Development Focus for 2026 - Social Media Today - December 10th, 2025 [December 10th, 2025]
- How to Do Influencer Marketing That Customers Actually Trust - Harvard Business Review - December 10th, 2025 [December 10th, 2025]
- Beyond Rigid Automation: How Custom GPTs Add Flexibility to Your Workflows - Social Media Examiner - December 10th, 2025 [December 10th, 2025]
- Did Detroit Mayor-elect get married this weekend? - Detroit Free Press - December 10th, 2025 [December 10th, 2025]
- Millions of children and teens lose access to accounts as Australias world-first social media ban begins - The Guardian - December 10th, 2025 [December 10th, 2025]
- #paid Wins AdWeek Tech Stack Awards in Both Creator Marketing & Social Media Platform of the Year - Eagle-Tribune - December 10th, 2025 [December 10th, 2025]
- Fei Siong Group taps social media agency for Encik Tan, Popeyes and more - Marketing-Interactive - December 10th, 2025 [December 10th, 2025]
- We tried to break Australias social media ban. It wasnt hard - AFR - December 10th, 2025 [December 10th, 2025]
- To Slang or Not To Slang? That Is the Question for Marketing Pros - The University of Texas at Dallas - December 7th, 2025 [December 7th, 2025]
- Everyone will miss the socialising but its also a relief: five young teens on Australias social media ban - The Guardian - December 7th, 2025 [December 7th, 2025]
- Alex Warren on the Creation of Ordinary and His Social-Media Campaign to Make the Song Go Viral - Variety - December 7th, 2025 [December 7th, 2025]
- Behind the fake brand apology trend and why social media experts hate it - Ad Age - December 7th, 2025 [December 7th, 2025]
- The UK tech firm profiting from age bans on Meta and TikTok - AFR - December 7th, 2025 [December 7th, 2025]
- EU hits Musk's X with $210 million fine for breaching bloc's social media law - Australian Broadcasting Corporation - December 7th, 2025 [December 7th, 2025]
- The future of social media: 7 expert predictions for 2026 - Sprout Social - December 4th, 2025 [December 4th, 2025]
- Whats happening with social media bans in the US and Australia? - Marketing Brew - December 4th, 2025 [December 4th, 2025]
- Afternoon Update: under-16s social media shutdown begins; Starc lights up Ashes again; and Australias Spotify Wrapped wrap-up - The Guardian - December 4th, 2025 [December 4th, 2025]
- The Social G Co. Unveils New Brand Identity After Securing Comcast RISE Grant and Earning Top Platinum Honors in Digital and Social Media Marketing -... - December 4th, 2025 [December 4th, 2025]
- Inside the economics of Candace Owenss media empire and the Macron lawsuit threatening to unravel it - Fortune - December 4th, 2025 [December 4th, 2025]
- Snapchat Shares Research into Evolving Car Buying Trends - Social Media Today - December 4th, 2025 [December 4th, 2025]
- YouTube says it will comply with Australias under-16s social media ban, with Lemon8 to also restrict access - The Guardian - December 4th, 2025 [December 4th, 2025]
- Fashion house Valentino criticised over 'disturbing' AI handbag ads - BBC - December 2nd, 2025 [December 2nd, 2025]
- Social media users flee X, flock to TikTok and Reddit according to Pew Research - Axios - November 30th, 2025 [November 30th, 2025]
- Beyond Zohran Mamdani: Social media amplifies the politics of feelings - The Conversation - November 30th, 2025 [November 30th, 2025]
- Rebel nuns who busted out of Austrian care home win reprieve if they stay off social media - The Guardian - November 30th, 2025 [November 30th, 2025]
- Trump says he wants to permanently pause migration to the US from poorer countries - KBTX News 3 - November 30th, 2025 [November 30th, 2025]
- BeFound Social CEO Announces Industry Shift: AI to Split Marketing Agencies Into Two Groups - Markets Financial Content - November 30th, 2025 [November 30th, 2025]
- Gen Z perspectives: Omnicom-IPG merger, KFC Kallang's revamp and MY's social media ban - Marketing-Interactive - November 30th, 2025 [November 30th, 2025]
- Northern Ontario homesteader says social media paints a romanticized version of the lifestyle - CBC - November 30th, 2025 [November 30th, 2025]
- Children should be at least 16 to access social media, say MEPs - European Parliament - November 26th, 2025 [November 26th, 2025]
- Two Singapores: Why heavy and light social media users need different marketing strategies - YouGov - November 26th, 2025 [November 26th, 2025]
- TikTok Highlights the Value of Creator Partnerships for Marketing - Social Media Today - November 26th, 2025 [November 26th, 2025]
- Social media use trends and insights for marketing professionals - Marketing Tech News - November 24th, 2025 [November 24th, 2025]
- Marketers Reset Strategies As TV Loses Ground To OTT, CTV & Social - BW Marketing World - November 24th, 2025 [November 24th, 2025]
- Act On Real-Time Insights With A Consumer Intelligence Platform - Forrester - November 24th, 2025 [November 24th, 2025]
- Labor has brushed aside concerns over the social media ban. But what if it doesnt work as promised? - The Guardian - November 24th, 2025 [November 24th, 2025]
- I helped build the architecture of addiction for social media and I see warning labels coming. That's just a start - Fortune - November 23rd, 2025 [November 23rd, 2025]
- Facebook and Instagram to start kicking Australian teenagers off platforms as social media ban looms - The Guardian - November 23rd, 2025 [November 23rd, 2025]
- The Smartest Way to Grow on TikTok in 2025 - Social Media Examiner - November 23rd, 2025 [November 23rd, 2025]
- Social Media and Marketing Toolkit - SXSW - November 23rd, 2025 [November 23rd, 2025]
- LinkedIns Advertising Business Is Surging - MarketingProfs - November 18th, 2025 [November 18th, 2025]
- SMART Lab to showcase social media research with Nov. 21 virtual event - University of NebraskaLincoln - November 18th, 2025 [November 18th, 2025]
- TikTok Launches Hub To Assist With Holiday Campaigns - Social Media Today - November 18th, 2025 [November 18th, 2025]
- China and Korea Look to Curb Creator Influence on Sensitive Topcs - Social Media Today - November 18th, 2025 [November 18th, 2025]
- As social media grows more toxic, college athletes ask themselves: Is it worth it? - NPR - November 14th, 2025 [November 14th, 2025]
- What social media audiences want in 2026, by the numbers - Ad Age - November 14th, 2025 [November 14th, 2025]
- Are you limiting the time you spend online? Wed like to hear from you - The Guardian - November 14th, 2025 [November 14th, 2025]
- RateMyAgent, Curated Social rebrand to form Renowned - HousingWire - November 14th, 2025 [November 14th, 2025]
- Winning With Pinterest Ads: How to Increase Your B2C Sales - Social Media Examiner - November 14th, 2025 [November 14th, 2025]
- Responding To Post Comments Can Have a Big Impact on Overall Performance - Social Media Today - November 14th, 2025 [November 14th, 2025]
- The new creator-led marketing playbookwhy companies like Unilever are pouring billions into social-first strategy - Ad Age - November 14th, 2025 [November 14th, 2025]
- Reddit Says Women Auto Buyers Are Increasingly Turning to the App - Social Media Today - November 14th, 2025 [November 14th, 2025]
- The power of content: What do SMBs need to grow their social presence? - samsung.com - November 11th, 2025 [November 11th, 2025]
- Park City Marketing Club: Holiday Social and Business Book Swap - TownLift Park City - November 11th, 2025 [November 11th, 2025]
- Anti-Counterfeit & Brand Protection Guide for Social Commerce - Influencer Marketing Hub - November 11th, 2025 [November 11th, 2025]
- Waterford Social media experts tips for how to stay sane on the internet - waterford-news.ie - November 11th, 2025 [November 11th, 2025]
- They treat men like vending machines: inside the hidden world of social media sperm selling - The Guardian - November 10th, 2025 [November 10th, 2025]
- Social media marketers eye UGC and influencer content for growth, but burnout threatens - eMarketer - November 10th, 2025 [November 10th, 2025]
- Older adults share more political misinformation. Here's why - University of Colorado Boulder - November 10th, 2025 [November 10th, 2025]