Mediaboss Marketing

Kochi, Dec. 2:

A three-day global health conference opening here on Tuesday will explore the potential of social marketing and social franchising in promoting primary healthcare in developing countries.

The conference, organised by the Hindustan Latex Family Planning Promotion Trust, will have attendees and speakers from about 25 countries, apart from top experts in the field.

Philip D. Harvey (Phil Harvey), president of DKT International, a US-based charity which runs family planning programmes in several developing countries, will speak on social marketing of contraceptives. Top officials of United Nations Population Fund, USAID and British Department for International Development (DFID) will be among the speakers.

At a news conference here, M. Ayyappan, chairman and managing director of HLL Lifecare Ltd, pointed out that social marketing and franchising were emerging as important tools for achieving universal coverage for primary healthcare. He pointed out that around 200 crore people across the world had no proper access to healthcare.

The meeting will try to find how the two tools could be used more effectively in the developing countries. Social marketing and franchising were of great help in India, particularly in making behavioural changes in the use of contraceptives and family planning methods, Ayyappan said.

(This article was published on December 2, 2013)

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Global meet on social marketing in Kochi