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TheLocation Based Advertising (LBA) Global Market Trajectory & Analyticsreport has been added toResearchAndMarkets.comsoffering.

Global Location Based Advertising (LBA) Market to ReachUS$133 Billionby the Year 2026

The global market for Location Based Advertising (LBA) estimated atUS$63.9 Billionin the year 2020, is projected to reach a revised size ofUS$133 Billionby 2026, growing at a CAGR of 12.8% over the analysis period.

Growth in the global market is propelled by rapid digitization across various industry verticals, increasing dependence of marketers on consumer data, along with rising penetration of GPS-enabled mobile devices and the internet. Growing usage of mobile data and mobile search, increasing penetration of smartphone devices, and favorable consumer demographics also boost market prospects.

With mobile Internet growing at a much faster rate than computer-based Internet access, particularly in the developing countries and among the younger demographic, LBA is expected to grow at robust rate. Technological advancements, especially in the mobile phone segment and the development of novel advertisement platforms in conjunction with the requirement to reach customers on the move is another factor driving the use of LBA.

In order to gain greater acceptance, LBA applications need to include the required technology to allow user freedom in search and at the same time determine the type of advertisement to reach the consumer. Also, emphasis must be placed on the advertisement context to gain the attention of user. The increased use of Wi-Fi technology also supports the growth of LBA especially in indoor environments.

Retail Outlets, one of the segments analyzed in the report, is projected to grow at a 12.2% CAGR to reachUS$62.9 Billionby the end of the analysis period.

After a thorough analysis of the business implications of the pandemic and its induced economic crisis, growth in the Public Places segment is readjusted to a revised 14.2% CAGR for the next 7-year period. This segment currently accounts for a 28.3% share of the global Location Based Advertising (LBA) market.

The public places segments growth is due to growing adoption of LBS among institutions, brands, and enterprises in public places. Businesses and brands with physical stores can join hands with analytics companies and LBS providers for geofencing locations, which will enable them to capture the audiences visiting such locations.

Airports Segment to Reach$22.3 Billionby 2026

Airports represent an established end-use application sector for location-based advertising. Several options for advertising in airlines have come up, of which location-based advertising is one that is gaining increasing foothold. Airports now offer private Wi-Fi networks freely, which are being used by marketers to obtain location-based information about customers.

The airlines then provide passengers with targeted advertising based on their interests and preferences. In the global Airports segment,USA,Canada,Japan,ChinaandEuropewill drive the 12.8% CAGR estimated for this segment. These regional markets accounting for a combined market size ofUS$8.4 Billionin the year 2020 will reach a projected size ofUS$19.4 Billionby the close of the analysis period.

Chinawill remain among the fastest growing in this cluster of regional markets. Led by countries such asAustralia,India, andSouth Korea, the market inAsia-Pacificis forecast to reachUS$2.2 Billionby the year 2026, whileLatin Americawill expand at a 14.9% CAGR through the analysis period.

Key Topics Covered:

I. METHODOLOGY

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

2. FOCUS ON SELECT PLAYERS(Total 53 Featured)

3. MARKET TRENDS & DRIVERS

4. GLOBAL MARKET PERSPECTIVE

III. REGIONAL MARKET ANALYSIS

UNITED STATES

CANADA

JAPAN

CHINA

EUROPE

FRANCE

GERMANY

ITALY

UNITED KINGDOM

SPAIN

RUSSIA

REST OFEUROPE

ASIA-PACIFIC

AUSTRALIA

INDIA

SOUTH KOREA

REST OFASIA-PACIFIC

LATIN AMERICA

ARGENTINA

BRAZIL

MEXICO

REST OFLATIN AMERICA

MIDDLE EAST

IRAN

ISRAEL

SAUDI ARABIA

UNITED ARAB EMIRATES

REST OFMIDDLE EAST

AFRICA

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Global Location Based Advertising (LBA) Market Report 2021-2026 - Martechcube