Global $2.37 Billion Tactical Footwear Market to 2027: Social Media Marketing Campaigns Expected to Drive Market Growth – PRNewswire
DUBLIN, Sept. 28, 2020 /PRNewswire/ -- The "Tactical Footwear Market Size, Share & Trends Analysis Report by Product (Boots, Shoes), by Distribution Channel (Offline, Online), by Region, and Segment Forecasts, 2020 - 2027" report has been added to ResearchAndMarkets.com's offering.
The global tactical footwear market size is anticipated to reach USD 2.37 billion by 2027, expanding at a CAGR of 5.1% from 2020 to 2027.
Tactical Footwear Market Report Highlights
Increasing technological innovation in design has been an important aspect of driving the demand for tactical footwear. For instance, in January 2018, TBL Licensing LLC launched FlyRoam tactical boots, which are built with durable leather materials and Aerocore energy system technology that features an aerodynamic design and ultra-lightweight tactical boots with enhanced cushioning.
Tactical footwear provides the wearer many benefits compared to other traditional boots, including flexibility, slip resistance, sturdy uppers, and breathability, which promote airflow to keep the feet cool during performing rigorous exercise. Most of the tactical footwear feature enhanced insole and outsole, which offers extra cushioning, traction, and flexibility and comes with a toe rand that wraps over the exterior of the shoe's toe for added protection.
Covid-19 pandemic has affected the sales of tactical footwear adversely as people have become more focused on their buying behavior and consider avoiding buying expensive apparel and footwear. The sale of the complete footwear market has been severely impacted by the lockdown condition and supply chain disruption. According to The European Textile, Clothing, Leather, and Footwear (TCLF) Association, the disruption of supply chains, and the shutdown of retail outlets due to the Covid-19 pandemic have completely destabilized these industries. This has dramatically reduced the sales, leading to extreme contractions of revenues and financial distress among the companies.
Based on the product, the tactical boots segment led the market and accounted for 68.5% share of the global revenue in 2019. Renowned footwear manufacturers such as Adidas AG and Under Armour, Inc. have been offering innovative tactical boots with advanced attributes, which has been fueling the segment growth. For instance, in June 2019, Adidas announced the launch of a military-inspired, tactical boot called GSG9.2 Boot.
The boot is made up of full-grain leather upper with water-resistant treatment and comes with the ADITUFF feature offering high abrasion resistance in the toe. Tactical boots are highly preferred by law enforcement professionals military service members, private and public security personnel, and adventure aspirants looking for protection from sand mud water difficult terrain and other hazards on the ground.
By distribution channel, the offline segment dominated the market and accounted for 76.7% share of the global revenue in 2019. Physical verification and durability check of the footwear are among the prominent reasons fueling the segment growth. Tactical shoes are comparatively costlier than other shoes and come with specific features suited for various applications owing to which consumers mostly prefer to buy these products after carefully examining the making of the footwear. In addition, wide product range and offering and seasonal discounts are the key strategies opted by such offline channel stores to increase revenue and footfall in any store.
North America dominated the market for tactical footwear and accounted for 38.7% share of the global revenue in 2019. Growth in the market is powered by the strong presence of many manufacturers, including Adidas AG, 5.11 Tactical, and Maelstrom Footwear, along with a well-developed supply chain in the region.
Key Topics Covered:
Chapter 1. Methodology and Scope
Chapter 2. Executive Summary
Chapter 3. Tactical Footwear Market Variables, Trends & Scope3.1. Market Introduction3.2. Penetration & Growth Prospect Mapping3.3. Industry Value Chain Analysis3.3.1. Sales/Retail Channel Analysis3.3.2. Profit Margin Analysis3.4. Market Dynamics3.5. Business Environment Analysis3.5.1. Industry Analysis-Porter's3.6. Roadmap of Tactical Footwear Market3.7. Market Entry Strategies3.8. Impact of COVID-19 Pandemic on Tactical footwear Market
Chapter 4. Consumer Behavior Analysis4.1. Consumer Trends and Preferences4.2. Factors Affecting Buying Decision4.3. Consumer Product Adoption4.4. Observations & Recommendations
Chapter 5. Tactical Footwear Market: Product Estimates & Trend Analysis5.1. Product Analysis & Market Share, 2019 & 20275.2. Boots5.2.1. Market estimates and forecast, 2016-2027 (USD Million)5.3. Shoes
Chapter 6. Tactical Footwear Market: Distribution Channel Estimates & Trend Analysis6.1. Distribution Channel Analysis & Market Share, 2019 & 20276.2. Offline6.2.1. Market estimates and forecast, 2016-2027 (USD Million)6.3. Online
Chapter 7. Tactical Footwear Market: Regional Estimates & Trend Analysis7.1. Regional Movement Analysis & Market Share, 2019 & 2027
Chapter 8. Competitive Analysis8.1. Key global players, recent developments & their impact on the industry8.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)8.3. Vendor Landscape8.3.1. Key company market share analysis, 2019
Chapter 9. Company Profiles
For more information about this report visit https://www.researchandmarkets.com/r/4ro4jb
Research and Markets also offers Custom Research services providing focused, comprehensive and tailored research.
Media Contact:
Research and Markets Laura Wood, Senior Manager [emailprotected]
For E.S.T Office Hours Call +1-917-300-0470 For U.S./CAN Toll Free Call +1-800-526-8630 For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907 Fax (outside U.S.): +353-1-481-1716
SOURCE Research and Markets
http://www.researchandmarkets.com
View original post here:
Global $2.37 Billion Tactical Footwear Market to 2027: Social Media Marketing Campaigns Expected to Drive Market Growth - PRNewswire
- From Social Media Strategy to Client Success: A Q+A with Olivia Gambuti 25, 26 - Pace University - June 12th, 2026 [June 12th, 2026]
- How Jelly Belly is repositioning its brand for social epicureans - Marketing Dive - June 12th, 2026 [June 12th, 2026]
- The Rise of the "SMB Creator": How Small Businesses are Leveraging Social Media and AI to Capture Consumer Attention - PR Newswire - June 12th, 2026 [June 12th, 2026]
- Emplifi Fuel Drives 60% Increase in Social Media Engagement for Brands and More than 85% Growth in Audience - PR Newswire - June 12th, 2026 [June 12th, 2026]
- SGMC Health Wins Swaay.Health Award for Best Use of Social Media - SGMC Health - June 3rd, 2026 [June 3rd, 2026]
- Detroit Small Businesses Navigate the Pressure To Stay Visible on Social Media - Detroit Regional Chamber - June 3rd, 2026 [June 3rd, 2026]
- NC lawmakers zoom in on addictive apps as they social media restrictions for teens - KOLN | Nebraska Local News, Weather, Sports | Lincoln, NE - June 3rd, 2026 [June 3rd, 2026]
- What do Britons think are the biggest harms of social media for children in their own words - YouGov - June 3rd, 2026 [June 3rd, 2026]
- RCBs IPL triumph sparks a wave of brand creativity on social media - Storyboard18 - May 31st, 2026 [May 31st, 2026]
- Influencers are promoting dangerous peptides on social media and regulators are struggling to keep up - The Conversation - May 29th, 2026 [May 29th, 2026]
- Une Femme pairs wine with literature for co-branded social promotion - Marketing Dive - May 29th, 2026 [May 29th, 2026]
- Brands rethink youth reach as social restrictions grow in SEA - thecurrent.com - May 29th, 2026 [May 29th, 2026]
- Instagram truly is the new LinkedIn: why gen Z is using social media to get hired - The Guardian - May 29th, 2026 [May 29th, 2026]
- Marketing Masterclass: Can your business survive on social media alone, or is a website a must? - channeleye.media - May 29th, 2026 [May 29th, 2026]
- Is social media becoming the driver of store visits? - Exchange4Media - May 29th, 2026 [May 29th, 2026]
- Ogilvy wins global and local Social Media awards including Smarties Agency of the Year 2026 - Bizcommunity - May 29th, 2026 [May 29th, 2026]
- Social media, investor decks and NI 43-101: Are your promotions offside? - MLT Aikins - May 29th, 2026 [May 29th, 2026]
- AI Reshapes the Decision-Making Chain: How Can Brands Seize the "Next Super Entry Point"? - eu.36kr.com - May 27th, 2026 [May 27th, 2026]
- Thermacell appoints Born Social for social strategy - marketingreport.one - May 27th, 2026 [May 27th, 2026]
- Digital marketing trends 2026: How AI, search and social will reshape growth - AZ Big Media - May 20th, 2026 [May 20th, 2026]
- Envoyage invests in product, marketing and business development with three key appointments - travelweekly.com.au - May 20th, 2026 [May 20th, 2026]
- Building Portable AI Workflows That You Can Take Anywhere - Social Media Examiner - May 20th, 2026 [May 20th, 2026]
- Exposing marketing tactics and strategies driving the global growth of nicotine pouches - World Health Organization (WHO) - May 17th, 2026 [May 17th, 2026]
- Creator content drives brands on Snapchat - Social Media Today - May 17th, 2026 [May 17th, 2026]
- Social insights fail to reach decision-makers: Heres what the numbers say - Marketing Dive - May 17th, 2026 [May 17th, 2026]
- Big Tech turns to Sesame Street, Girl Scouts to deflect scrutiny over kids' screen time - Reuters - May 17th, 2026 [May 17th, 2026]
- Social media personality, another injured after fight leads to shooting outside Montgomery County Courthouse - WSMV - May 17th, 2026 [May 17th, 2026]
- I used AI to help market my bagel shop. Then the one-star reviews came in. - Business Insider - May 17th, 2026 [May 17th, 2026]
- OpenAI is looking to grow its international marketing exec lineup - Marketing Brew - May 13th, 2026 [May 13th, 2026]
- AnyMind Group launches AnyAI OMO to help brands turn online buzz into offline retail growth - AnyMind Group - May 13th, 2026 [May 13th, 2026]
- Social media influencer arrested, accused of refusing to pay for almost $400 of food at restaurant - KWQC - May 13th, 2026 [May 13th, 2026]
- Snapchat says what it means to be a teenager hasnt changed - Social Media Today - May 13th, 2026 [May 13th, 2026]
- All things creator marketing with Katie Gohman - Marketing Brew - May 13th, 2026 [May 13th, 2026]
- Changan Automobile names Ogilvy global partner for digital and social media operations - bestmediainfo.com - May 13th, 2026 [May 13th, 2026]
- A new Erewhon competitor just opened in West Hollywood with no marketing or social media. It's counting on you to post about it - Fast Company - May 13th, 2026 [May 13th, 2026]
- Social media influencer arrested after allegedly refusing to pay nearly $400 bill at Nashville restaurant - WSMV - May 11th, 2026 [May 11th, 2026]
- Digital Marketing Statistics 2026: Key SEO, PPC, Social Media, Email, AI Search, and Conversion Benchmarks - ALM Corp - May 11th, 2026 [May 11th, 2026]
- Social media influencer arrested, accused of refusing to pay for almost $400 of food at restaurant - KBTX News 3 - May 11th, 2026 [May 11th, 2026]
- PGI conducts awareness campaign on responsible social media use for teenagers - The Tribune - May 11th, 2026 [May 11th, 2026]
- Hashtags: What they are and how to use them effectively - Sprout Social - May 11th, 2026 [May 11th, 2026]
- 7 Social Media Automation Tools That Will Make Your Job Easier - Hootsuite Blog - May 11th, 2026 [May 11th, 2026]
- Joseph Fiennes on parenting, politics and banning children from social media: Stand up, Keir, this is your kids generation - The Guardian - May 11th, 2026 [May 11th, 2026]
- The Science of Attention: Creating Short-Form Videos People Wont Skip - Social Media Examiner - May 7th, 2026 [May 7th, 2026]
- Social Savvy: Discover the marketing opportunities of podcasting and online audio content March 2026 - Floor Daily - May 7th, 2026 [May 7th, 2026]
- Regulatory And Compliance Regulations In Influencer Marketing And Advertising - Social Media - Nigeria - Mondaq - May 7th, 2026 [May 7th, 2026]
- Targets digital chief breaks down the retailers creator overhaul - Marketing Dive - May 7th, 2026 [May 7th, 2026]
- LinkedIn launches Ad Agency Certification to showcase LinkedIn Ads knowledge - Social Media Today - May 7th, 2026 [May 7th, 2026]
- Meta adds more insight tools to Edits to enhance video projects - Social Media Today - May 7th, 2026 [May 7th, 2026]
- Your feed is overrun with clips this is the cutthroat community of clippers behind it - The Verge - May 7th, 2026 [May 7th, 2026]
- Early reviews of Australias social ban are in and they arent good - AFR - May 7th, 2026 [May 7th, 2026]
- How Effective Are Virtual Reality Experiences as Destination Marketing Tools? - University of Central Florida - May 1st, 2026 [May 1st, 2026]
- Social media promotion, ease of access increase risk of adolescent inhalant misuse - Illinois News Bureau - May 1st, 2026 [May 1st, 2026]
- Teacher on leave for allegedly making social media post about Trump attempted assassination - fox8live.com - April 29th, 2026 [April 29th, 2026]
- Whenever I leave social media, I hear from friends and family more oftenthere's a reason why, tech experts say - CNBC - April 29th, 2026 [April 29th, 2026]
- Stop Comparing: Challenging Self-Love Standards on Social Media and Beyond - The Cornell Daily Sun - April 29th, 2026 [April 29th, 2026]
- Life stage matters more than age for in-app brand promotions - Social Media Today - April 29th, 2026 [April 29th, 2026]
- Who do tipsters really work for? Following tipsters on social media linked to higher gambling risk in adolescents - Medical Xpress - April 27th, 2026 [April 27th, 2026]
- Iowa City Mayor responds to harmful content in neighborhoods and on social media - KCRG - April 27th, 2026 [April 27th, 2026]
- Tony Wood says social works when brands earn attention, not just reach - The Drum - April 25th, 2026 [April 25th, 2026]
- Gary Vaynerchuk Says 'Every Brand On Earth' Should Be Doing This Or Risk Wasting 93 Cents Of Every Marke - Benzinga - April 25th, 2026 [April 25th, 2026]
- These Three Sneaker Brands Are Gaining Visibility on Social Media - WWD - April 25th, 2026 [April 25th, 2026]
- Naples Mayor Teresa Heitmann responds to her arrest on social media - Naples Daily News - April 25th, 2026 [April 25th, 2026]
- Why the Good Noticings Podcast Hosts Are Betting on Positivity Over Hot Takes - ADWEEK - April 25th, 2026 [April 25th, 2026]
- Social media on trial: what California verdict means here - The Law Society of Ireland - April 25th, 2026 [April 25th, 2026]
- 'Finfluencers' suspected of giving unlawful advice hit with warning notices - Australian Broadcasting Corporation - April 25th, 2026 [April 25th, 2026]
- I Gave a Keynote Telling 500 Marketers to Quit Social Media. Heres What Happened. | by Carlos Gil | Apr, 2026 - DataDrivenInvestor - April 21st, 2026 [April 21st, 2026]
- Social media executives deny platforms are inherently addictive to children - The Guardian - April 21st, 2026 [April 21st, 2026]
- All things creator marketing with Becky Owen - Marketing Brew - April 21st, 2026 [April 21st, 2026]
- Bringing Brands and Creators Together in the Participation Economy - ADWEEK - April 21st, 2026 [April 21st, 2026]
- This Week in Jacksonville: Business Edition - How social media and email marketing drive small business success in 2026 - News4JAX - April 21st, 2026 [April 21st, 2026]
- John Chandler Served as Expert Witness in Landmark Social Media Cases - Newsroom | University of St. Thomas - April 17th, 2026 [April 17th, 2026]
- What Dove, Netflix, and Nike Didn't Do on Reddit Is Why They're Winning - ADWEEK - April 17th, 2026 [April 17th, 2026]
- What parents say about their teens uses of social media - Pew Research Center - April 17th, 2026 [April 17th, 2026]
- 3 Ways Nonprofits Are Using Social Media To Build Trust and Advocacy - ADWEEK - April 17th, 2026 [April 17th, 2026]
- Molly McPherson Analyzes 3 PR Fiascos and the Brand Mistakes Behind Them - ADWEEK - April 17th, 2026 [April 17th, 2026]
- Why the Inbox Is the New Algorithm - ADWEEK - April 17th, 2026 [April 17th, 2026]
- Dhar Mann Kicks Off Social Media Week With $1,000 Old Navy Giveaway - ADWEEK - April 17th, 2026 [April 17th, 2026]
- Teens Experiences on TikTok, Instagram and Snapchat - Pew Research Center - April 17th, 2026 [April 17th, 2026]
- Emma Gredes 4 Rules for Making Your Brand Actually Matter on Social - ADWEEK - April 17th, 2026 [April 17th, 2026]
- Why brands can't stop acting like reply guys and jumping into viral comment threads on social media - Modern Retail - April 17th, 2026 [April 17th, 2026]