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Mike Risko Music in Ossining has been named one of the worlds Top 100 musical instrument and product retailers for the fourth year in a row.(Photo: Submitted)

WEST HARRISON -Fordham Universitys School of Professional and Continuing Studies (PCS) and the New York State Small Business Development Center will present 7 Practical Tips for Digital and Social Marketing Success June 21 at Fordhams Westchester campus in West Harrison.

The free event will be hosted by Robin Colner, founder and director of Fordhams Digital & Social Media Marketing Professional Certificate Program, which is housed in PCS.

The lecture will review the social media landscape and showcase best practices, critical trends and winning strategies for channels such as Facebook, Twitter, LinkedIn, Snapchat, Instagram, messaging apps and live-streaming video platforms. During the event, Colner will also share her top digital marketing tips for small businesses.

All participants will receive a free copy of the book Social Media Marketing for Small Business, by Simone Mullinax. Registration is required by calling 914-367-3303. 6 p.m. June 21, room 228 inFordhams Westchester campus, West Harrison.

OSSINING - Mike Risko Music in Ossining has been named one of the worlds Top 100 musical instrument and product retailers for the fourth year in a row. The global association for the music products industry, the National Association of Music Merchants (NAMM), will formally present Mike Risko Music with the Top 100 honor on July 14 during the industrys upcoming trade event as part of the 2017 Summer NAMM Show in Nashville, Tennessee.

The Top 100 designation recognizes recipients for the following criteria: Ademonstrated commitment to exceptional customer service, proven community advocacy and support for music education, an exemplary retail experience worth returning for and recommending to others, merchandising and marketing tactics that encourage repeat sales, sound planning for future success, employing marketing and training initiatives and engaging and effective use of web and social media.

The local school and store is also under consideration to receive the Dealer of the Year award, NAMMs highest honor for retailers, and seven other Best of awards including: Best Store Design, Best Marketing and Sales Promotion, Best Online Engagement, Music Makes a Difference Award, Best Emerging Dealer, Best Store Turnaround and Best Customer Service. Winners of these categories, as well as Dealer of the Year, will be announced at the July 14 award ceremony in Nashville.

Businesses vying for Top 100 status are evaluated for a sound business model, resourceful approaches, and effective implementation of best practices. A panel of independent judges scores each entry to determine the Top 100.

NEW CITY - Orange Bank & Trust Company will open a full-service New City branch at 254 S.Main St. The new location will be unveiled with a ribbon-cutting ceremony at 5:30 p.m. June 27. The branch will be open 9 a.m.-4 p.m., Monday-Friday and will provide a complete range of financial services; with a focus on commercial lending, cash managementand trust and estate services. Visit orangebanktrust.comor call the branch at 845-639-1000 for additional information.

Orange Bank & Trust to open new full-service branch in New City.(Photo: Submitted)

WEST NYACK - Local entrepreneur Tejash Patel will open the first Firehouse Subs restaurant in West Nyack on June 19. The new eatery, which offers small, medium and large hot specialty subs, will be located at Palisades Center Mall, 4364 Palisades Center Dr. The restaurant will be open 10:30 a.m. to 9:30 p.m. Sunday-Thursday and 10:30 a.m. to 10:30 p.m. Friday and Saturday.

This is the first restaurant for Patel, who signed a multi-unit franchise agreement to develop five restaurants in Rockland County, New York and Bergen County, New Jersey. For additional locations and more information, visit firehousesubs.com.

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