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Get Access to Youth with y2m in Dubai
Y2M - Youth to Marketing LLC is introducing #39;youthsourcing #39; to the UAE, creating a platform that connects brands with the UAE #39;s youth through insightful and engaging experiences. The youthsourcing model recruits and trains a team of young ambassadors in the 16-25 age bracket to work closely with brands and facilitate the development of engagement strategies and youth campaigns. According to Arab News (July 17, 2012), more than half of the GCC population is under the age of 25. An AMRB report released in 2011 indicated that Emirati youth is the highest per capita spender regionally, and second biggest globally, averaging four times the average spend of its global counterparts. y2m #39;s youthsourcing model sees the organization recruit young ambassadors from across the UAE to work closely with brands in the development of their strategies and campaigns to connect with the youth community -- from research, insight generation and ideation to execution, on-ground activations, online engagement and social marketing. y2m is creating a network of ambassadors in collaboration with leading UAE universities. The company is also gearing up to conduct a comprehensive nationwide research into UAE youth #39;s purchasing habits, lifestyle and loyalties to generate information that will empower brands looking to gain access to youth culture.From:veathika jainViews:1 0ratingsTime:02:44More inTravel Events

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Get Access to Youth with y2m in Dubai - Video