From CPC to CPF — How to Measure Social’s Influence On Sear – Video

Category: Social Marketing


Video Link: https://www.youtube.com/watch?v=jn6j073EOSs



From CPC to CPF -- How to Measure Social #39;s Influence On Sear
Search marketers have been obsessed with Facebook, but few have been successful at measuring the cost per fan (CPF) or social #39;s influence on search, not just Facebook but Google+, Twitter, Pinterest and other social tools. When a topic trends on Twitter, how do marketers turn that influence into search metrics? Join us as we look at methods to value fans based on influence, engagement and sentiment ... and how those metrics can influence paid and organic search campaigns. Moderator: Janel Landis Laravie, Co-Founder, Chacka Marketing Panelists: Teresa Caro, VP, Social Marketing, Engauge Greg Cypes, Technical Product Strategist, AddThis Steve Goldner, Senior Director, Social Marketing, Hyper Marketing Inc, Ryan Partnership Jon Maxson, Director, SEO, iCrossing Jim Yu, CEO, BrightEdgeFrom:MediaPostLiveViews:2 0ratingsTime:42:10More inPeople Blogs

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From CPC to CPF -- How to Measure Social's Influence On Sear - Video

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December 20th, 2012
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