Mediaboss Marketing

NEW YORK, NY--(Marketwire -02/17/12)- Fresh Harvest Products, Inc. (OTCQB: FRHV.PK - News) (Pinksheets: FRHV.PK - News) announced today the formal development of its Digital Strategy and Social Media program. We developed this program to leverage the growth and continuing evolution of social networks, while building brand awareness. Currently, Fresh Harvest's Wings of Nature and AC LaRocco brands both have a presence on social networks Twitter and Facebook.

As part of the Digital and Social Media Marketing Plan to expand our presence, Fresh Harvest intends to: (1) use Search Engine Optimization (SEO) tactics to focus on organic and natural keywords to identify organic search results; (2) use targeted marketing that is tied to specific audience(s), leveraging various social networks and utilizing the ability to target our core consumer base; and, (3) cost effectively pooling common interesting within existing social networks infrastructure to increase our brand awareness.

By expanding our current presence, and populating FRHV's brands in all forms of media, such as audio, video, text, apps, blogs, and social networks. We believe this will provide us the opportunity to personally connect with our customers and build long-term brand loyalty, as well as being able to use digital technology and analytics to increase our productivity, foster interactivity with our customers, and lower our costs.

We believe that the return on investment of advertising can be much more efficient through the digital space than through conventional forms of advertising. We are committed to building our digital media presence and interactive capabilities.

About Fresh Harvest Products, Inc.

Fresh Harvest Products, Inc. is a natural and organic products company in North America. Fresh Harvest participates in several natural categories, principally frozen pizza, frozen food products and snack products, with brands including Wings of Nature™, AC LaRocco™ and TeAloe™. We sell our products through specialty and natural food distributors to stores, specialty supermarkets and retailers. Fresh Harvest Products, Inc. is headquartered in New York City. Additional information is available at http://www.wings-of-nature.com and http://www.aclarocco.com.

Safe Harbor Statement

Statements contained herein that are not based upon current or historical fact are forward-looking in nature. Such forward-looking statements reflect the Company's expectations about its future operating results, performance and opportunities that involve substantial risks and uncertainties. When used herein, the words "anticipate," "believe," "estimate," "plan," "intend" and "expect" and similar expressions, as they relate to Fresh Harvest Products, Inc., or its management, are intended to identify such forward-looking statements. These forward-looking statements are based on information currently available to the Company and are subject to a number of risks, uncertainties, and other factors that could cause the Company's actual results, performance, prospects, and opportunities to differ materially from those expressed in, or implied by, these forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, risk factors discussed in the Company's periodic reports and other filings made with the U.S. Securities and Exchange Commission, including its Annual Report for the year ending October 31, 2011 filed on Form 10-K. Except as required by law, the Company does not undertake any obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or for any other reason.

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Fresh Harvest Announces Formal Development of a Digital and Social Media Marketing Plan