Mediaboss Marketing

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Focus on Chicago - Full Documentary (All Faces)
Because of its two decades of successful community-engagement work targeting underserved and hard-to-reach audiences, MEE (Motivational Educational Entertainment) Productions Inc. was engaged by GE Healthymagination to support its All Faces Initiative. MEE #39;s work includes researching, designing, implementing and managing a culturally-relevant social marketing and community activation campaign targeting both individuals and organizations who will be touched by All Faces. As with all of its projects, MEE began with formative audience research that helps determine both "what to say" and "how to say it," with a focus on breast cancer prevention, the initial health focus of All Faces. This research was conducted during August 2012 in Chicago, IL, a city with one of the largest racial/ethnic disparities in breast cancer survival rates in the country. Such primary data from within the heart of Chicago #39;s African American community is essential in understanding various perspectives on how local women deal with their breast health. The knowledge gained is critical to designing authentic All Faces messages and materials that are relevant to their daily lives.From:healthymaginationViews:1 0ratingsTime:17:52More inScience Technology

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Focus on Chicago - Full Documentary (All Faces) - Video