Evanne Schmarder: 5 Social Media Marketing Myths: Busted!
Were you one of the businesses that thought the 'Internet concept' was overblown? Did you scoff at the notion of 'electronic mail?' Today these are indispensible business tools. Face it, so is social media marketing.
While seasoned digital marketers know better, several small business owners are just beginning to develop an online presence and may be pondering these five social media myths that simply refuse to go the way of the dinosaur. Let's clear a few things up, shall we?
Myth 1: Social media marketing is free.
Yes and no. It's true that you can sign up and create a profile on popular platforms such as YouTube, Facebook, Twitter, Foursquare, Tumblr, and Pinterest for free. However, a monetary value must be placed on the time spent to develop the platform and the creation and implementation of an online social media strategy.
A strong plan will include assigning responsibility, creating content, exploring productivity tools, monitoring your outreach, building relationships, putting in place and measuring key performance indicators, etc. Social media marketing must be nurtured, grown, picked, and pruned -- shaped and reshaped to deliver the highest yield possible. That takes time, and time is money.
Myth 2: I'll get a neighborhood teenager to handle my social networking, they know the 'net.
Sure, it might be a good idea to recruit a youngster to show you the ropes -- how to develop a profile, some tips and tricks on how to get the most from the many platforms available, and how to search for an audience but after that it is your responsibility to shape your brand and your message. After all, you're running a business not a high school dance.
Your social media communications plan must be as carefully crafted as any of your other marketing efforts. Not only should you not cede responsibility of your social media messaging to some young hipster that goes to school with your kid, you should tightly monitor all social media messages that come from your business or your brand.
Myth 3: If I get involved in social media marketing the 'haters' will hijack my marketing message.
Guess what, whether you are using social media or not, people are talking about their experience with your business. Creating a social media presence allows you to monitor what's being said and offers you the opportunity to publically respond to less than favorable comments, winning the customer (and others that may have been swayed by the negative post) back.
See the rest here:
Evanne Schmarder: 5 Social Media Marketing Myths: Busted!
- Outdated AI Drains Marketing Budgets and Wastes Team Time - MarTech Cube - July 2nd, 2025 [July 2nd, 2025]
- Championing Growth and Enabling Teams to Thrive: Social Elements CEOs Approach to Leadership - Little Black Book | LBBOnline - July 2nd, 2025 [July 2nd, 2025]
- TikTok Launches Bulletin Boards for Broadcast Messaging From Creator and Brand Profiles - Social Media Today - July 2nd, 2025 [July 2nd, 2025]
- Ayrshire mentor named Social Media Marketing Specialist of the Year - The Scotsman - July 2nd, 2025 [July 2nd, 2025]
- The harms of social media are largely blamed on individuals instead of tech companies - USC Annenberg - June 29th, 2025 [June 29th, 2025]
- Instacart Gains Momentum With AI and Social Media Partnerships, Says Citizens JMP - Yahoo Finance - June 29th, 2025 [June 29th, 2025]
- Tunisian girl set to be repatriated after social media love marriage ends in divorce - Geo.tv - June 29th, 2025 [June 29th, 2025]
- Snapchat Shares Trend Insights for Marketers to Tap Into This Summer [Infographic] - Social Media Today - June 28th, 2025 [June 28th, 2025]
- The next performance marketing frontier: beyond search and social - Campaign - June 28th, 2025 [June 28th, 2025]
- 24Social Expands Southeast Asia Reach with Over 8 Years of Proven Social Media Expertise - Yahoo Finance - June 28th, 2025 [June 28th, 2025]
- How cheap SMM panels are revolutionizing social media marketing for small businesses - London Daily News - June 24th, 2025 [June 24th, 2025]
- Risks and Rewards: A Guide to Understanding Social Media Influencer Income for Valuation Professionals - CBIZ - June 22nd, 2025 [June 22nd, 2025]
- Technology to enforce teen social media ban is effective, trial says. But this is at odds with other evidence - The Conversation - June 22nd, 2025 [June 22nd, 2025]
- Own, a new social media app, aims to tokenize the creator economy - TechCrunch - June 20th, 2025 [June 20th, 2025]
- I've Worked With 1,000 Brands 11 Social Media Secrets Every Business Should Be Using in 2025 - Entrepreneur - June 20th, 2025 [June 20th, 2025]
- Meta to Start Including Ads in WhatsApp - Adweek - June 20th, 2025 [June 20th, 2025]
- Gambling and social media abuse of athletes - what is going on? - BBC - June 20th, 2025 [June 20th, 2025]
- YouTube Updates Shopping Buttons for Shorts, Expands Access to Communities - Social Media Today - June 20th, 2025 [June 20th, 2025]
- Reddit Announces New Conversation Research Tools and Updated Ad Options - Social Media Today - June 20th, 2025 [June 20th, 2025]
- Dove Wins Cannes Lions Media Grand Prix for Championing 'Real Beauty' in the Age of AI - Adweek - June 20th, 2025 [June 20th, 2025]
- TikTok Launches New AI-Powered Ad Creation Tools, Integrations With Adobe and WPP - Social Media Today - June 20th, 2025 [June 20th, 2025]
- Creator content outperforms industry norms for brand impact, study finds - Marketing Week - June 20th, 2025 [June 20th, 2025]
- How P.F. Changs turned a 5-second video into a viral brand moment - Marketing Brew - June 20th, 2025 [June 20th, 2025]
- Cupcake Giant Baked by Melissa on Supercharging DTC Sales and Social Media Reach to Drive Business - U.S. Chamber of Commerce - June 10th, 2025 [June 10th, 2025]
- What to watch for during ESPNs UFC 316 coverage the Marketing & Social edition - ESPN Front Row - June 10th, 2025 [June 10th, 2025]
- Top Crypto Picks as Normalcy Returns Following the Trump and Musk Social Media War - Crypto Daily - June 10th, 2025 [June 10th, 2025]
- Meet Marketings Most Dynamic Duo: Connected TV and Social - Adweek - June 7th, 2025 [June 7th, 2025]
- Heineken uses hard numbers to foster better representation in social media ads - Digiday - June 7th, 2025 [June 7th, 2025]
- Orange 142 Releases Social Media Marketing Best Practices For Brands to Drive Stronger Social Media Campaigns and ROI - PR Newswire - June 7th, 2025 [June 7th, 2025]
- Snapchat Shares Notes on the Effectiveness of Skippable Versus Non-Skippable Ads - Social Media Today - June 7th, 2025 [June 7th, 2025]
- The Top 5 Social Media Automation Tools to Save Time and Boost Engagement in 2025 - DesignRush - June 7th, 2025 [June 7th, 2025]
- TikTok Shares a Range of Ad Updates at Its World Event - Social Media Today - June 7th, 2025 [June 7th, 2025]
- Get More from Your Social Strategy with YouTube - Adweek - June 7th, 2025 [June 7th, 2025]
- LinkedIn Adds More Video Ad Options, Including First Impression Ads - Social Media Today - June 7th, 2025 [June 7th, 2025]
- Instagram Announces Latest Updates for Edits App, Including More Transition Effects - Social Media Today - June 7th, 2025 [June 7th, 2025]
- Metas Reportedly Planning to Enable Fully Automated Ad Campaigns by Next Year - Social Media Today - June 7th, 2025 [June 7th, 2025]
- Viral Nation is known for being one of the biggest digital talent agencies in the world. But it does a lot more than representation. - Tubefilter - June 7th, 2025 [June 7th, 2025]
- Musks ingratitude tweet might be the most costly social media post of all time - Sherwood News - June 7th, 2025 [June 7th, 2025]
- Social medias push for the perfect muscular body is fuelling a new form of disordered eating and young men are most at risk - The Conversation - June 7th, 2025 [June 7th, 2025]
- Social Advertising Social Media Market Size Trends and Forecast by Application, Type, and Geography - openPR.com - June 4th, 2025 [June 4th, 2025]
- RXBar scrubs corporate jargon from social feeds in battle against B.S. - Marketing Dive - June 4th, 2025 [June 4th, 2025]
- Junk food ads are flooding your teenager's social media feeds and it's influencing what they choose to eat - RNZ - June 4th, 2025 [June 4th, 2025]
- What it takes to win in social: Be a pinball wizard, storyteller, experimenter - webintravel.com - May 28th, 2025 [May 28th, 2025]
- Bungie's Marathon fans convinced game will be cancelled after paid marketing reportedly pulled - Indy100 - May 28th, 2025 [May 28th, 2025]
- A social marketing guru shares the keys to successful campaigns - Fast Company - May 24th, 2025 [May 24th, 2025]
- SMBs rely heavily on social media for marketing and growth, study says - Marketing Dive - May 24th, 2025 [May 24th, 2025]
- Brands could start shunning AI for social media marketing and advertising, instead using their feeds to show off 'proof of reality,' consultant says -... - May 24th, 2025 [May 24th, 2025]
- Reddit Expands Dynamic Ads to All Advertisers - Social Media Today - May 24th, 2025 [May 24th, 2025]
- Junk food ads are flooding your teenager's social media feeds and it's influencing what they choose to eat - Australian Broadcasting Corporation - May 24th, 2025 [May 24th, 2025]
- Study shows importance of autonomy in social media recruitment for clinical trials - University of NebraskaLincoln - May 22nd, 2025 [May 22nd, 2025]
- Social Media Platforms Are Replacing Google: Why Brands Need to Pay Attention - Media Update - May 22nd, 2025 [May 22nd, 2025]
- Gen Z, TikTok and AI: The Future of Personalized Marketing - WWD - May 22nd, 2025 [May 22nd, 2025]
- 5 Fashion Brands That Dominated the Met Gala Social Conversation - The Business of Fashion - May 22nd, 2025 [May 22nd, 2025]
- Influencer shot dead during livestream voiced fear minutes before murder: "Maybe they were going to kill me" - CBS News - May 22nd, 2025 [May 22nd, 2025]
- Major warning if you see this on social media - News.com.au - May 22nd, 2025 [May 22nd, 2025]
- AllSaints on using actionable consumer research to overhaul its social media strategy - Marketing Week - May 19th, 2025 [May 19th, 2025]
- Social Media Is Dead. And Thats a Win for the Rest of Us. - TheStreet Pro - May 19th, 2025 [May 19th, 2025]
- TikTok charged with breaching EU online content rules - Reuters - May 19th, 2025 [May 19th, 2025]
- Jordan Howlett On Why Brands Should Give Creators More Freedom - Adweek - May 15th, 2025 [May 15th, 2025]
- The state of social media marketing for publishers | Trends and tactics shaping paid social - Digiday - May 15th, 2025 [May 15th, 2025]
- McDonalds, Olipop, and Nissan Dish on Their Buzziest Brand Collabs - Adweek - May 15th, 2025 [May 15th, 2025]
- Forecasting the Future: Healthcare Social Media Market 2032 - openPR.com - May 15th, 2025 [May 15th, 2025]
- How Marriott Bonvoy Uses Social to Amplify its Live Event Partnerships - Adweek - May 15th, 2025 [May 15th, 2025]
- TikTok Outlines Benefits for Automotive Marketers in New White Paper - Social Media Today - May 15th, 2025 [May 15th, 2025]
- X's Head of Marketing Angela Zepeda Confirms an X Brand Campaign Is Coming Soon - Adweek - May 15th, 2025 [May 15th, 2025]
- Why Lyft and Notion Turn to LinkedIn Influencers for Brand-Building - Adweek - May 15th, 2025 [May 15th, 2025]
- Discord and Substack Say Niche Communities Are the Future of Platform Media - Adweek - May 15th, 2025 [May 15th, 2025]
- Why brand misinformation is on the rise in the AI eraand how marketers should fight it - Ad Age - May 15th, 2025 [May 15th, 2025]
- Topics - Five books and resources for people working in social media - Charity Digital - May 15th, 2025 [May 15th, 2025]
- (PDF) Social Media and Its Implications for Marketing Communications - ResearchGate - May 11th, 2025 [May 11th, 2025]
- Thais are heavily hooked on gaming: We Are Social - Nation Thailand - May 11th, 2025 [May 11th, 2025]
- TikTok Pledges $1M in Ad Credits to US Small Businesses - Adweek - May 11th, 2025 [May 11th, 2025]
- X Experiments With Upvotes and Downvotes on Posts - socialmediatoday.com - May 11th, 2025 [May 11th, 2025]
- TikTok Announces a Range of SMB Support Initiatives for Small Business Month - socialmediatoday.com - May 11th, 2025 [May 11th, 2025]
- Pinterest Adds Users and Revenue in Q1 - socialmediatoday.com - May 11th, 2025 [May 11th, 2025]
- Coty bets on social media advocacy to revive fortunes in transition year - Marketing Week - May 11th, 2025 [May 11th, 2025]
- Adolescence creator says social media firms have 'found a way to market misogyny' to boys and laws to protect - Daily Mail - April 30th, 2025 [April 30th, 2025]
- How does your brands social media performance really stack up? - Marketing Tech News - April 30th, 2025 [April 30th, 2025]
- Tombras wins Arbys social media account as creative review continues - Ad Age - April 25th, 2025 [April 25th, 2025]
- Threads Ads Expand to All Meta Advertisers - Social Media Today - April 25th, 2025 [April 25th, 2025]