Mediaboss Marketing

ROCKVILLE, MD--(Marketwire - Oct 2, 2012) - Companies in the BFSI sector in emerging economies have adopted different social media marketing strategies to identify new markets, launch products, gather customer feedback and monitor brand performance. The rising competitiveness in public sector banks, coupled with increases in performance accountability, is driving nationalized banks to improve their presence on social networks.

Social media represents a valuable opportunity for banks and financial service companies in Brazil. As internet access increases, a growing number of Brazilians are becoming social networking users and banks are developing their processes accordingly to be able to respond to web-oriented consumers.

With more than 300 million users active on social networks, blogs, microblogs, and other online communities, China's social media user base is driving banks and financial institutes to maintain an active presence on social networks. Social media marketing is becoming an integral part of the marketing and advertising value chain in India. Banks and financial services companies are improving their presence on social media sites in order to promote new schemes and process feedback.

With 55 million internet users -- more than a 20% annual increase -- Indonesia is becoming a key market for all major social networking sites, with Twitter and Facebook reporting significant market penetration rates in the country.

Social media marketing is posting strong levels of growth in South Africa due to rising internet penetration rates and the increased sale of mobile devices. The country has 29 million active mobile devices, making mobile phones the preferred medium for accessing the internet and social networks. The South African banking industry is integrating social media into its daily operations and becoming more approachable to users.

The high usage of social networks in South Korea is driving banks and financial institutes to adopt social media marketing to better communicate with consumers. Social media marketing initiatives have also been supported by the high rate of smartphone penetration in the country.

About BRICdata

BRICdata publishes in-depth strategic intelligence reports that help its customers better understand opportunities in emerging markets and industry sectors. Our reports provide an independent, expert view supported by primary research and access to leading data and intelligence sources.

About MarketResearch.com

MarketResearch.com is the leading provider of global market intelligence products and services. With research reports from more than 720 top consulting and advisory firms, MarketResearch.com offers instant online access to the world's most extensive database of expert insights on global industries, companies, products, and trends. Moreover, MarketResearch.com's Research Specialists have in-depth knowledge of the publishers and the various types of reports in their respective industries and are ready to provide research assistance. For more information, call Cindy Frei at 240.747.3014 or visit http://www.marketresearch.com.

Read the original here:
Emerging Economies Adopting Media Marketing Strategies