Mediaboss Marketing

The ECommerce Director is responsible for the overall e-commerce experience to build a successful direct to consumer business online. This position will drive strategy in collaboration with cross-functional leaders in the US and at Headquarters across the following: merchandising, marketing, CRM, and customer service with direct responsibility for site experience (desktop, mobile, tablet), customer journey, and performance & analytics as well as operations.

Responsibilities & key activities:

Oversee the e-commerce function, define and understand key performance indicators, ensuring business hits targets, pulling appropriate levers to drive sales, and finding cost efficiencies across the business.

Own total eCommerce P&L; Developing the financial plan and expense budget that supports the business goals. Oversee budget for key programs (program development and implementation, promotions, email and marketing, search, and affiliate) to maximize opportunities and ROI.

In collaboration with the Marketing & Communications Director, establish marketing calendars, CRM activities including email/mobile/social marketing, paid search, SEO, affiliate and display. Ensure marketing vision is executed consistently and maintain budget ownership to optimize spend.

In partnership with merchandising and supply chain, monitor onsite assortment strategy, visual merchandising, and inventory levels to ensure appropriate in-stock positions.

Drive site experience and strategy, which includes defining an end-to-end client journey for our site and ensure best in class shopping and brand experiences are offered. As part of this, site personalization, targeting, and testing will be key.

Liaise with the head of Customer Service, ensuring the customer service experience is best in class. Create and own a technology roadmap prioritizing conversion driving optimizations by improving the customer experience. Results and improvements will be measured quantitatively and qualitatively and reported monthly.

Enhance and lead analytics function including ensuring fine-tuned capabilities to track, measure, and report on all KPIs - with special attention paid to site performance, performance marketing results, and inventory management.

Oversee direct report with responsibilities over operations including order management, ownership of payment and fraud web services, EDI receipt, and transactional flow of all orders. Manage the relationship and SLAs for all external operational partners as needed.

Qualifications/Knowledge/Skills/Abilities:

Skills

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Ecommerce Director job with Mac Duggal | 147996 - The Business of Fashion