Divine Social Grows Nearly 100% Throughout the Pandemic – Yahoo Finance
Bloomberg
(Bloomberg) -- Alarm bells are starting to ring across emerging markets as countries brace for a new era of rising interest rates.After an unprecedented period of rate cuts to prop up economies shattered by Covid-19, Brazil is expected to raise rates this week and Nigeria and South Africa could follow soon, according to Bloomberg Economics. Russia already stopped easing earlier than expected and Indonesia may do the same.Behind the shift: Renewed optimism in the outlook for the world economy amid greater U.S. stimulus. Thats pushing up commodity-price inflation and global bond yields, while weighing on the currencies of developing nations as capital heads elsewhere.The turn in policy is likely to inflict the greatest pain on those economies that are still struggling to recover or whose debt burdens swelled during the pandemic. Moreover, the gains in consumer prices, including food costs, that will prompt the higher rates may exact the greatest toll on the worlds poorest.The food-price story and the inflation story are important on the issue of inequality, in terms of a shock that has very unequal effects, said Carmen Reinhart, the chief economist at the World Bank, said in an interview, citing Turkey and Nigeria as countries at risk. What you may see are a series of rate hikes in emerging markets trying to deal with the effects of the currency slide and trying to limit the upside on inflation.Investors are on guard. The MSCI Emerging Markets Index of currencies has dropped 0.5% in 2021 after climbing 3.3% last year. The Bloomberg Commodity Index has jumped 10%, with crude oil rebounding to its highest levels in almost two years.Rate increases are an issue for emerging markets because of a surge in pandemic-related borrowing. Total outstanding debt across the developing world rose to 250% of the countries combined gross domestic product last year as governments, companies and households globally raised $24 trillion to offset the fallout from the pandemic. The biggest increases were in China, Turkey, South Korea and the United Arab Emirates.What Bloomberg Economics Says...The tide is turning for emerging-market central banks. Its timing is unfortunate -- most emerging markets have yet to fully recover from the pandemic recession.-- Ziad Daoud, chief emerging markets economistClick here for the full reportAnd theres little chance of borrowing loads easing any time soon. The Organisation for Economic Co-operation and Development and the International Monetary Fund are among those that have warned governments not to remove stimulus too soon. Moodys Investors Service says its a dynamic thats here to stay.While asset prices and debt issuers market access have largely recovered from the shock, leverage metrics have shifted more permanently, Colin Ellis, chief credit officer at the ratings company in London, and Anne Van Praagh, fixed-income managing director in New York, wrote in a report last week. This is particularly evident for sovereigns, some of which have spent unprecedented sums to fight the pandemic and shore up economic activity.Further complicating the outlook for emerging markets is they have typically been slower to roll out vaccines. Citigroup Inc. reckons such economies wont form herd immunity until some point between the end of the third quarter of this year and the first half of 2022. Developed economies are seen doing so by the end of 2021.The first to change course will likely be Brazil. Policy makers are forecast to lift the benchmark rate by 50 basis to 2.5% when they meet Wednesday. Turkeys central bank, which has already embarked on rate increases to shore up the lira and tame inflation, convenes the following day, with a 100 basis-point move in the cards. On Friday, Russia could signal tightening is imminent.Nigeria and Argentina could then raise their rates as soon as the second quarter, according to Bloomberg Economics. Market metrics show expectations are also building for policy tightening in India, South Korea, Malaysia and Thailand.Given higher global rates and what is likely to be firming core inflation next year, we pull forward our forecasts for monetary policy normalization for most central banks to 2022, from late 2022 or 2023 earlier, Goldman Sachs Group Inc. analysts wrote in a report Monday. For RBI, the liquidity tightening this year could morph into a hiking cycle next year given the faster recovery path and high and sticky core inflation.Some countries may still be in a better position to weather the storm than during the taper tantrum of 2013 when bets on cuts in U.S. stimulus triggered capital outflows and sudden gyrations in foreign-exchange markets. In emerging Asia, central banks have built up critical buffers, partly by adding $468 billion to their foreign reserves last year, the most in eight years.Yet higher rates will expose countries, such as Brazil and South Africa, that are ill-positioned to stabilize the debt theyve run up in the past year, Sergi Lanau and Jonathan Fortun, economists at the Washington-based Institute of International Finance, said in a report last week.Relative to developed markets, the room low rates afford emerging markets is more limited, they wrote. Higher interest rates would reduce fiscal space significantly. Only high-growth Asian emerging markets would be able to run primary deficits and still stabilize debt.Among those most at risk are markets still heavily dependent on foreign-currency debt, such as Turkey, Kenya and Tunisia, William Jackson, chief emerging markets economist at Capital Economics in London, said in a report. Yet local-currency sovereign bond yields also have risen, hurting Latin American economies most, he said.Other emerging markets could be forced to put off their own fiscal measures following the passage of the $1.9 trillion U.S. stimulus plan, a danger underlined by Nomura Holdings Inc. more than a month ago.Governments may be tempted to follow Janet Yellens clarion call to act big this year on fiscal policy, to continue to run large or even larger fiscal deficits, Rob Subbaraman, head of global markets research at Nomura in Singapore, wrote in a recent report. However, this would be a dangerous strategy.The net interest burden of emerging-market governments is more than three times that of their developed-market counterparts, while emerging markets are both more inflation-prone and dependent on external financing, he said.In addition to South Africa, Nomura highlighted Egypt, Pakistan and India as markets where net interest payments on government debt surged from 2011 to 2020 as a share of output.(Updates with analyst comment in paragraph after Read More box, updates yield data in chart.)For more articles like this, please visit us at bloomberg.comSubscribe now to stay ahead with the most trusted business news source.2021 Bloomberg L.P.
The rest is here:
Divine Social Grows Nearly 100% Throughout the Pandemic - Yahoo Finance
- Which Beauty Brands and Influencers Won on Social Media in 2025? - Vogue - December 21st, 2025 [December 21st, 2025]
- Inside the convenience store marketing warsfood is new battleground as chains shift ad approach - Ad Age - December 21st, 2025 [December 21st, 2025]
- How to build a social media scorecard that closes the reporting gap and proves ROI to leaders - Sprout Social - December 21st, 2025 [December 21st, 2025]
- Merriam-Webster's Word of the Year for 2025 Is 'Slop,' the A.I.-Generated Junk That Fills Our Social Media Feeds - Smithsonian Magazine - December 21st, 2025 [December 21st, 2025]
- YouTubes CEO limits his kids social media use other tech bosses do the same - CNBC - December 14th, 2025 [December 14th, 2025]
- Social media misinformation about ICE creating fear in immigrant communities - Live 5 News - December 14th, 2025 [December 14th, 2025]
- Top Social Media Stocks To Keep An Eye On - December 12th - MarketBeat - December 14th, 2025 [December 14th, 2025]
- Social Media Study 2026: Trends, Real Data and Formats That Work - Metricool - December 14th, 2025 [December 14th, 2025]
- Australian travellers to US face forced disclosure of social media - AFR - December 14th, 2025 [December 14th, 2025]
- A new frontier: 5 trends that will impact social media and influencer marketing in 2026 - Marketing Week - December 12th, 2025 [December 12th, 2025]
- The social marketing trends that took over our feeds in 2025 - Marketing Brew - December 12th, 2025 [December 12th, 2025]
- Introducing This Years Best of Aquatics in Marketing and Social Media - Aquatics International - - December 12th, 2025 [December 12th, 2025]
- Australias social media ban leaves a 15-year-old worried about losing touch with friends - AP News - December 12th, 2025 [December 12th, 2025]
- 7 social media trends you need to know in 2026 - Sprout Social - December 12th, 2025 [December 12th, 2025]
- Australia is trying to enforce the first teen social media ban. Governments worldwide are watching. - CNBC - December 12th, 2025 [December 12th, 2025]
- TikTok Partners With DoubleVerify To Offer More Ad Performance Insight - Social Media Today - December 12th, 2025 [December 12th, 2025]
- 6 marketing priorities leaders will obsess over in 2026 - Sprout Social - December 12th, 2025 [December 12th, 2025]
- Inside the Dark and Predatory World of Crypto Casinos - The New York Times - December 12th, 2025 [December 12th, 2025]
- Jeff Social Marketing Wins Tech Behemoths Awards 2025 for PR, Content Marketing, and WordPress - The AI Journal - December 10th, 2025 [December 10th, 2025]
- Ai Social Marketing Affiliate Pte Ltd AISO Pioneers AI-Driven Creator Monetization, Redefining the Global Content Economy with Blockchain Technology -... - December 10th, 2025 [December 10th, 2025]
- Snapchat Outlines its Ad Development Focus for 2026 - Social Media Today - December 10th, 2025 [December 10th, 2025]
- How to Do Influencer Marketing That Customers Actually Trust - Harvard Business Review - December 10th, 2025 [December 10th, 2025]
- Beyond Rigid Automation: How Custom GPTs Add Flexibility to Your Workflows - Social Media Examiner - December 10th, 2025 [December 10th, 2025]
- Did Detroit Mayor-elect get married this weekend? - Detroit Free Press - December 10th, 2025 [December 10th, 2025]
- Millions of children and teens lose access to accounts as Australias world-first social media ban begins - The Guardian - December 10th, 2025 [December 10th, 2025]
- #paid Wins AdWeek Tech Stack Awards in Both Creator Marketing & Social Media Platform of the Year - Eagle-Tribune - December 10th, 2025 [December 10th, 2025]
- Fei Siong Group taps social media agency for Encik Tan, Popeyes and more - Marketing-Interactive - December 10th, 2025 [December 10th, 2025]
- We tried to break Australias social media ban. It wasnt hard - AFR - December 10th, 2025 [December 10th, 2025]
- To Slang or Not To Slang? That Is the Question for Marketing Pros - The University of Texas at Dallas - December 7th, 2025 [December 7th, 2025]
- Everyone will miss the socialising but its also a relief: five young teens on Australias social media ban - The Guardian - December 7th, 2025 [December 7th, 2025]
- Alex Warren on the Creation of Ordinary and His Social-Media Campaign to Make the Song Go Viral - Variety - December 7th, 2025 [December 7th, 2025]
- Behind the fake brand apology trend and why social media experts hate it - Ad Age - December 7th, 2025 [December 7th, 2025]
- The UK tech firm profiting from age bans on Meta and TikTok - AFR - December 7th, 2025 [December 7th, 2025]
- EU hits Musk's X with $210 million fine for breaching bloc's social media law - Australian Broadcasting Corporation - December 7th, 2025 [December 7th, 2025]
- The future of social media: 7 expert predictions for 2026 - Sprout Social - December 4th, 2025 [December 4th, 2025]
- Whats happening with social media bans in the US and Australia? - Marketing Brew - December 4th, 2025 [December 4th, 2025]
- Afternoon Update: under-16s social media shutdown begins; Starc lights up Ashes again; and Australias Spotify Wrapped wrap-up - The Guardian - December 4th, 2025 [December 4th, 2025]
- The Social G Co. Unveils New Brand Identity After Securing Comcast RISE Grant and Earning Top Platinum Honors in Digital and Social Media Marketing -... - December 4th, 2025 [December 4th, 2025]
- Inside the economics of Candace Owenss media empire and the Macron lawsuit threatening to unravel it - Fortune - December 4th, 2025 [December 4th, 2025]
- Snapchat Shares Research into Evolving Car Buying Trends - Social Media Today - December 4th, 2025 [December 4th, 2025]
- YouTube says it will comply with Australias under-16s social media ban, with Lemon8 to also restrict access - The Guardian - December 4th, 2025 [December 4th, 2025]
- Fashion house Valentino criticised over 'disturbing' AI handbag ads - BBC - December 2nd, 2025 [December 2nd, 2025]
- Social media users flee X, flock to TikTok and Reddit according to Pew Research - Axios - November 30th, 2025 [November 30th, 2025]
- Beyond Zohran Mamdani: Social media amplifies the politics of feelings - The Conversation - November 30th, 2025 [November 30th, 2025]
- Rebel nuns who busted out of Austrian care home win reprieve if they stay off social media - The Guardian - November 30th, 2025 [November 30th, 2025]
- Trump says he wants to permanently pause migration to the US from poorer countries - KBTX News 3 - November 30th, 2025 [November 30th, 2025]
- BeFound Social CEO Announces Industry Shift: AI to Split Marketing Agencies Into Two Groups - Markets Financial Content - November 30th, 2025 [November 30th, 2025]
- Gen Z perspectives: Omnicom-IPG merger, KFC Kallang's revamp and MY's social media ban - Marketing-Interactive - November 30th, 2025 [November 30th, 2025]
- Northern Ontario homesteader says social media paints a romanticized version of the lifestyle - CBC - November 30th, 2025 [November 30th, 2025]
- Children should be at least 16 to access social media, say MEPs - European Parliament - November 26th, 2025 [November 26th, 2025]
- Two Singapores: Why heavy and light social media users need different marketing strategies - YouGov - November 26th, 2025 [November 26th, 2025]
- TikTok Highlights the Value of Creator Partnerships for Marketing - Social Media Today - November 26th, 2025 [November 26th, 2025]
- Social media use trends and insights for marketing professionals - Marketing Tech News - November 24th, 2025 [November 24th, 2025]
- Marketers Reset Strategies As TV Loses Ground To OTT, CTV & Social - BW Marketing World - November 24th, 2025 [November 24th, 2025]
- Act On Real-Time Insights With A Consumer Intelligence Platform - Forrester - November 24th, 2025 [November 24th, 2025]
- Labor has brushed aside concerns over the social media ban. But what if it doesnt work as promised? - The Guardian - November 24th, 2025 [November 24th, 2025]
- I helped build the architecture of addiction for social media and I see warning labels coming. That's just a start - Fortune - November 23rd, 2025 [November 23rd, 2025]
- Facebook and Instagram to start kicking Australian teenagers off platforms as social media ban looms - The Guardian - November 23rd, 2025 [November 23rd, 2025]
- The Smartest Way to Grow on TikTok in 2025 - Social Media Examiner - November 23rd, 2025 [November 23rd, 2025]
- Social Media and Marketing Toolkit - SXSW - November 23rd, 2025 [November 23rd, 2025]
- LinkedIns Advertising Business Is Surging - MarketingProfs - November 18th, 2025 [November 18th, 2025]
- SMART Lab to showcase social media research with Nov. 21 virtual event - University of NebraskaLincoln - November 18th, 2025 [November 18th, 2025]
- TikTok Launches Hub To Assist With Holiday Campaigns - Social Media Today - November 18th, 2025 [November 18th, 2025]
- China and Korea Look to Curb Creator Influence on Sensitive Topcs - Social Media Today - November 18th, 2025 [November 18th, 2025]
- As social media grows more toxic, college athletes ask themselves: Is it worth it? - NPR - November 14th, 2025 [November 14th, 2025]
- What social media audiences want in 2026, by the numbers - Ad Age - November 14th, 2025 [November 14th, 2025]
- Are you limiting the time you spend online? Wed like to hear from you - The Guardian - November 14th, 2025 [November 14th, 2025]
- RateMyAgent, Curated Social rebrand to form Renowned - HousingWire - November 14th, 2025 [November 14th, 2025]
- Winning With Pinterest Ads: How to Increase Your B2C Sales - Social Media Examiner - November 14th, 2025 [November 14th, 2025]
- Responding To Post Comments Can Have a Big Impact on Overall Performance - Social Media Today - November 14th, 2025 [November 14th, 2025]
- The new creator-led marketing playbookwhy companies like Unilever are pouring billions into social-first strategy - Ad Age - November 14th, 2025 [November 14th, 2025]
- Reddit Says Women Auto Buyers Are Increasingly Turning to the App - Social Media Today - November 14th, 2025 [November 14th, 2025]
- The power of content: What do SMBs need to grow their social presence? - samsung.com - November 11th, 2025 [November 11th, 2025]
- Park City Marketing Club: Holiday Social and Business Book Swap - TownLift Park City - November 11th, 2025 [November 11th, 2025]
- Anti-Counterfeit & Brand Protection Guide for Social Commerce - Influencer Marketing Hub - November 11th, 2025 [November 11th, 2025]
- Waterford Social media experts tips for how to stay sane on the internet - waterford-news.ie - November 11th, 2025 [November 11th, 2025]
- They treat men like vending machines: inside the hidden world of social media sperm selling - The Guardian - November 10th, 2025 [November 10th, 2025]
- Social media marketers eye UGC and influencer content for growth, but burnout threatens - eMarketer - November 10th, 2025 [November 10th, 2025]
- Older adults share more political misinformation. Here's why - University of Colorado Boulder - November 10th, 2025 [November 10th, 2025]
- Military influencers are taking over social media. The Pentagon is at a loss on how to handle them. - Business Insider - November 10th, 2025 [November 10th, 2025]