Mediaboss Marketing

AUSTIN,TX--(Marketwire - Sep 24, 2012) - Dachis Group, the world's leading social marketing optimization solutions firm, today announced the promotion of Dion Hinchcliffe to Chief Strategy Officer. Hinchcliffe will add to the senior leadership team at Dachis Group bringing over 20 years of hands-on experience helping the world's largest brands adopt emerging technologies and formulate business strategies that drive success.

"As more and more of the world's largest companies come to understand that their brands live in the authentic, transparent, and trusted interactions of their customers and employees, meaningful success beyond 'likes' and 'follows' will require a move past simple social channel advertising. A corporate imperative will emerge to drive trusted engagement, at scale," said Hinchcliffe. "As a technologist, the opportunity to work alongside Dachis Group's big data team to help the world's biggest brands optimize their social marketing is unparalleled. The bleeding edge of big data technologies, social engagement, and business intelligence is right here at Dachis Group and I cannot wait to begin to talk to customers about the profound impact this shift is having on the way they do business, and help them optimize for success."

"As an innovator and thought leader Dion has helped Dachis Group refine and evolve our vision of what social business is and how it's transforming organizations around the world," said Jeffrey Dachis, Founder, Chief Executive Officer, Dachis Group. "In a world of connected customers, Dion has the unique ability to show the marketplace in a clear and uncomplicated way how the intentional optimization of their social marketing and customer connections can create profound positive results in brand engagement, customer advocacy, employee advocacy, customer satisfaction, and sales and revenue generation. This is going to be key in helping Dachis Group customers drive real social marketing success."

Dion Hinchcliffe is a frequent keynote speaker at Social Business events around the world and is co-author of the best-selling book on the subject, Social Business By Design (John Wiley & Sons). Hinchcliffe is also a widely followed columnist for ZDNet and InformationWeek. Hinchcliffe came to Dachis Group in 2010 through the acquisition of Hinchcliffe & Company, a boutique management consulting firm servicing large enterprise customers. He can be found online at http://twitter.com/dhinchcliffe.

To learn more about how Dion Hinchcliffe and Dachis Group can help your brand optimize your social marketing investments and Engage@Scale, sign up for a 1:1 demo of our Social Marketing Optimization Solutions at http://social.dachisgroup.com/tour/, and register for the Social Business Index.Contact inquiries@dachisgroup.com to learn more.

About Dachis Group

Dachis Group is the social marketing optimization software solutions leader.Utilizing a proprietary big data analytics platform and the world's leading social business solutions group, Dachis Group helps the world's largest brands optimize their social marketing and engage at scale with their customers.

Every day, Dachis Group's big data social analytics platform monitors over 10 billion social behaviors and 50 million+ social signals in real-time.Dachis Group's delivers powerful insights by tracking, monitoring and helping manage conversations and content across 30,000 brands, 100 million social accounts, and an aggregate audience of 5.2 billion followers, fans, subscribers and contributors from 233 countries across dozens of the largest social platforms, including: Twitter, Facebook, YouTube, Vimeo, Tumblr, Google+, Pinterest, Renren, Twitpic, Foursquare, and MySpace, as well as blogs, wikis, forums, BBS, message boards, websites, and thousands of other sources on the open social web.

Dachis Group has moved far beyond commodity social content management systems or simplified brand monitoring listening and analysis to offer software solutions that help the world's leading brands optimize the powerful data, benchmarking, and insights of our big data social analytics platform along with the design, development, management, and measurement of social marketing programs to maximize their investments in social and engagement at scale.

The company serves many of the world's leading brand marketers including: Disney, Este Lauder, US Cellular, Hewlett Packard, Kodak, Nestl, and Nokia.

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Dachis Group Promotes Dion Hinchcliffe to Chief Strategy Officer