Mediaboss Marketing

New York—BtoB is introducing Digital Edge Live, an all-day program of b2b marketing insight, research and case studies set for March 20 in San Francisco.

“Staying on top of the latest digital trends is not only a business imperative to keep brands relevant and vital in today's competitive marketplace, but also is essential for marketers' own professional development,” said Bob Felsenthal, BtoB publisher.

Digital Edge Live will include presentations on social marketing, mobile marketing and top trends for content marketing. Jeremiah Owyang, industry analyst and partner-customer strategy at Altimeter Group, will be the featured keynote speaker.

The program will include a CMO roundtable featuring top marketers from leading b2b companies discussing pressing issues that face marketers today, as well as a panels that provide mobile strategies for b2b companies (Jumpstart Your Mobile Marketing Efforts), offer advice on structuring your company around the new generation of knowledge-empowered customers (Building a Social Business) and recommend tips on developing successful content marketing strategies (Creating Content for a Digital World).

The agency side will be represented with Top 10 Digital Trends, a panel of senior executives from b2b agencies who will sound off on the future of digital marketing.

The program will also include BtoB's Social Media Marketing Awards luncheon, honoring the winners of BtoB's third annual Social Media Marketing Awards competition.

Panel presenters include Chris Boorman, senior VP-education and enablement and CMO, Informatica; Sharon Crost, global online marketing/social media manager, Hitachi Data Systems; Alex Flagg, manager-social media and digital content enablement, HP Enterprise Business; Jared Gruner, director-integrated strategy and planning, Ogilvy; Tom Haas, CMO, Siemens; Jeff Klainberg, director-mobile strategy, American Express OPEN; Adam Kleinberg, CEO, Traction; Michael Litchfield, VP-director of interactive, Doremus San Francisco; Petra Neiger, senior manager-social marketing, Cisco Systems; Laura Ramos, VP-industry marketing, Xerox Corp.; Dennis Reilly, senior VP-business director, Digitas; Janet Roberts, CMO, Syniverse Technologies; and Mark Wilson, senior VP-corporate and field marketing, Sybase Inc.

“Digital Edge Live is an opportunity for b2b marketers to hear successful digital marketing case studies and insights to help them take their own online digital marketing efforts to the next level and network with fellow senior-level marketing executives,” Felsenthal said.

For more information and to take advantage of early-bird registration pricing, visit BtoB's Digital Edge Live registration page.

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'BtoB' to host Digital Edge Live conference, featuring speaker Petra Neiger, senior manager-social media marketing at ...