Mediaboss Marketing

NEW YORK--(BUSINESS WIRE)--

FANCRU, the leading sports fan engagement and loyalty marketing platform, today announced it is the solution of choice for Blackbear Saloon to power its online and mobile social marketing campaigns for its sixteen bars in the tri-state area. With this partnership, Blackbear Saloon has access to a range of data analytics tools to engage, retain and reward their customers and sports fans. Across its properties, Blackbear Saloon can now create custom campaigns, measure fan engagement levels, and leverage location and fan data for targeted offers.

We utilize a range of social marketing tools, including Twitter and Facebook, but what we like best about FANCRU is that it is a sports app at its core. It allows us to not only reach fans with custom campaigns specific to their team loyalty, but also to utilize FANCRUs data analysis tools to further engage and reward our fans, said Todd Kosakowski, CEO, Blackbear Saloon. With the app we now know what sports teams a fan is coming to watch, for which games, and how often. While we used to base this knowledge, to some extent, on what jerseys people are wearing, now we can not only create rewards for these particular fans but also better understand the breakdown of our customer base.

Were thrilled to be working with a leading establishment like Blackbear Saloon as we focus not only on our mobile application for sports fans, but also on our backend platform and the value it brings to our venue, brand and sports team partners, said Bill Diamond, CEO of FANCRU. Were happy that Blackbear Saloon recognizes that value and will be taking advantage of our platform to grow its business by providing a more complete experience to customers and sports fans.

To kick off this partnership, Blackbear Saloon establishments will reward customers a free draft beer when a certain number of fans show up to watch a game at one of the sixteen locations. For example, for University of Michigan night, when twenty fans check-in via the app at the bar, FANCRUs system automatically sends each fan a coupon to their phone to be immediately redeemed by their server. At the end of the night, the platform sends a batch report to the bar manager for management ease.

About FANCRU

FANCRU is the sports fan engagement and loyalty marketing platform powering passionate sports fans. FANCRUs platform enables sports fans to represent their team loyalty, show allegiance during the game, receive real-time score updates, chat, cheer and vent with other fans through the apps Game Feed, and locate where to watch games with other similarly-minded fans nearby. Sports fans are the most fiercely loyal brand advocates and FANCRU is the glue to game day and beyond allowing brands, teams and leagues to engage with their loyal constituents whether they can get to the stadium or not.

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Blackbear Saloon Chooses FANCRU’s Sports Fan Engagement and Loyalty Marketing Platform for Campaigns Across its 16 Tri ...