Mediaboss Marketing

New white paper from HRxAnalysts offers practical tactics for effective marketing through social media. Paper also highlights the benefits and value of SocialEars HR conversation analysis software.

Capitola, Calif. (PRWEB) October 02, 2012

The paperwhich is available as a complimentary download http://www.hrmarketer.com/home/whitepaper_10ways.php covers a mix of tactics from the most important online activities to the key offline activities that are often overlooked but equally critical to success. The tactics shared in the paper include:

"Let's face itwhen it comes to harnessing social media to market your product or business, it's hard not to feel overwhelmed," said John Sumser, Principal Analyst at HRxAnalysts. "The number of social sites is growing, the sites themselves are evolving, and even the audiences are shifting and changing. The good news for businesses is that they don't have to be social media experts to utilize this marketing channel effectively. Our new white paper outlines 10 powerful tactics that any company can employ, whether they're social media neophytes or more experienced users. The tactics we share are ideal for launching your social media initiatives or for refocusing your efforts on tactics that get results."

The Power of SocialEars HR Conversation Analysis Software

True marketing success in social media, according to Sumser, takes a combination of persistence, thoughtfulness and creativity that some organizations have found difficult to sustain. Fortunately, tools are being developed to address this problem and to ease the workload for businesses, he said.

"Take HRmarketer's SocialEars HR software, for example," Sumser said. "SocialEars is a data analysis tool that was created specifically to monitor the conversations and trends taking place on social media within a particular industry or business category. It's truly a unique toolthe first of its kind."

Sumser said that he and his team put SocialEars HR to work for six months in the Human Resources category prior to writing their new white paper. "We used SocialEars to better understand the HR landscape and its trends. As a result, many of the insights and tactics we share are especially suited to businesses that market to the HR industry. But they actually apply to many other industries and niches as well."

SocialEars HR is the first of several specialized editions of the software that SocialEars Corporation is developing for the needs of various industries and market segments.

"SocialEars 'listens' to the social media conversations taking place by analyzing news stories, blogs and online content from a truly vast array of sources," Sumser stated. "For businesses looking to market themselves through social media, SocialEars delivers a high-def picture of exactly what's being discussed, the content that is getting attention, who wrote it, and who is actually influencing the topics in a given industry or marketplace. And that's a huge advantage in engaging with the right people and the influencers who matter."

Go here to read the rest:
Are Your Social Media Marketing Efforts Falling Flat? These Ten Tactics Will Help You Soar