Mediaboss Marketing

Smith & Jones Releases Marketing Brief on Healthcare Social Marketing

Troy, NY (PRWEB) October 01, 2012

This brief shares ten lessons that Smith & Jones has learned along the way while developing social marketing campaigns for its clients. Social media can be tricky, especially in the world of healthcare with HIPAA compliance and patient privacy.

Over the last five years, weve explored social media as a marketing solution for hospitals and healthcare providers, said President and Chief Strategic Officer Mark Shipley. Our experiences helped us develop best practices that we could put to use for our clients.

Social media is something that a lot of practices and hospitals jumped into without a solid strategy. Some misconceptions about social media are that it can stand on its own without the support of traditional marketing messages, or that its completely free. Many are finding that these are not true, and consequently have hit a technological road block.

To find out how to move past these blocks, and to find other potential problems with your current strategy, read 10 Lessons in Social Media Marketing. Evaluate your performance and apply the information outlined in the brief. If your social marketing still isnt attracting the attention it deserves, it may be time to follow a new course.

Access 10 Lessons in Social Media Marketing, and subscribe for additional healthcare marketing briefs and reports at http://www.smithandjones.com.

About Smith & Jones

Smith & Jones is an advertising and brand strategy agency based in Troy, NY, that specializes in marketing for hospital systems and large physician practices. Learn more at http://www.smithandjones.com.

Mark Shipley Smith & Jones Marketing Communications 518-272-2500 Email Information

Originally posted here:
Agency Addresses Healthcare Social Media Strategy