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A new WHO Collaborating Center at USF is the only one of its kind to combine public health, social marketing, anthropology, engineering and commercial marketing.

By Barbara Melendez

USF News

TAMPA, Fla. (Sept. 16, 2014) The World Health Organization (WHO), the United Nations public health arm, has designated the University of South Florida (USF), College of Public Health (COPH) as a WHO Collaborating Center for Social Marketing for Social Change to address non-communicable diseases (WHO CC).

This is the first WHO Collaborating Center both at USF and in Florida, which places the university among a select group of centers located around the world. Appointed by the WHO Director General, the WHO collaborating centers support global programs in health and advance research by assisting, coordinating and promoting activities of leading organizations.

The USF WHO CC for Social Marketing for Social Changes is the only center that combines public health, social marketing, anthropology, engineering and commercial marketing. In addition to offering training and technical assistance, the center will facilitate knowledge exchange and build the capacity of leading health organizations ability to apply social marketing to resolve social and biomedical problems.

At the head of the USF WHO CC for Social Marketing for Social Change are COPH Distinguished Health Professor Carol Bryant, in the Department of Community and Family Health, and Professor Linda Whiteford, in the USF Department of Anthropology. Associate director for the center is Mahmooda Khaliq Pasha, a doctoral student in COPH.

The center will address the increased rate of non-communicable diseases globally by capitalizing on the strengths of social marketing coupled with other social science and social change strategies.

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A World Health Organization First for USF and for Florida Comes to COPH