Mediaboss Marketing

Published on January 9th, 2013 | by Derek Overbey

If you havent started marketing your business on social media just yet, 2013 is your year to jump on board! Weve created this beginners social media plan to help you hit the ground running. Lets get started:

1. Create and Secure a Business Page/Username Setting up a business page and username on the following big four social networks is crucial if you want people to easily find you:

2. Start a Blog Aside from obviously having presence on various social media sites, creating a blog also gives people the opportunity to learn more about, and interact with your company. Blogs are easy to create, can be quickly updated, and provide you with even more content to share on your social networks. Check out our post, Blog Wars: WordPress, Blogger, Tumblr Which Platform Rules? to find the best blogging platform for you and your business.

3. Listen & Connect - After youve set up your social networks, its time to listen to social conversations and build relationships. You can search for social conversations in the following places:

Its a good idea to find several contacts on the various social networks to build relationships with. Dont feel like you have to converse right away. You can just follow for a while and see whats being talked about. But, if you have something to add to the conversation, do it.

4. Share Content

Content plays a huge role in not only building an audience, but keeping one as well. Some of the content you can share on Twitter, Facebook, LinkedIn and Pinterest includes:

5. Stick with It

We all start social media marketing plans with the best intentions, but remember social media takes time and consistency to prove its worth. Results wont happen overnight. Some ideas to sustain your social media marketing plan include:

6. Measure

Its important to measure a number of elements of your social media marketing plan. Some measurement tools we like include:

7. Change as Needed

Part of your success includes analyzing what works, what doesnt and making changes. What you do today might not work next month, so stay flexible and go with the flow.

You have the power to make your social media marketing plan as successful as it can be. We hope these tips help you get off to a great start!

2013, VerticalResponse Blog. All rights reserved. Unauthorized use and/or duplication of this material without express and written permission from this blogs author and/or owner is strictly prohibited.

Tags: Blog, Facebook, Facebook Insights, facebook search, linkedin, LinkedIn Insights, pinterest, social conversation, Social Media, social media for beginners, Social Media Marketing, social media marketing plan, social media marketing plan for beginners, social media tools, Twitter, Twitter Counter, twitter search

Derek Overbey Derek Overbey is the Senior Social Media Manager at VerticalResponse.

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A Beginner's Social Media Marketing Plan - VR Marketing Blog