5 ways to help during the coronavirus pandemic – World Economic Forum
Every day we engage with the some of the worlds leading social entrepreneurs and innovators through the Schwab Foundation for Social Entrepreneurship community.
The community includes approximately 400 social entrepreneurs and innovators, operating in 190 countries, who have impacted the lives of 622 million people and counting by distributing loans and services, mitigating CO2, improving access to education and energy and driving social inclusion for people with disabilities, the homeless and refugees.
And now, in the COVID-19 pandemic, this community is responding in incredible ways, specifically to the needs of those who governments or the market are unable to account for: the excluded, marginalised and vulnerable populations.
However, the work has been seriously hindered due to the lack of adequate technical support, financial resources and access to partnerships during the crisis.
When we share the unique challenges these social innovators face, the most common question in response is, How can I help them?
Here are five ways to help the World Economic Forum social innovator community, right now and in turn, help the worlds most vulnerable get through the pandemic.
Human Nature is a for-profit business with three social goals: strengthening the Filipino economy, creating a new middle class from the poor and caring for the environment.
Human Nature has produced a truly Filipino brand by formulating and marketing personal and homecare products made with local and natural raw materials and free from harmful chemicals. To support farmers, the company works with community cooperatives and provides training, equipment and a market for high-value crops such as citronella, lemongrass, virgin coconut oil and coco nectar.
2. Improve access to water.
Water For People is a global non-profit working in nine countries in Africa, Latin America and Asia to develop sustainable water and sanitation services. COVID-19 has highlighted the need for easy access to water and sanitation services more than ever before, and yet more than half of the world does not have access to safe sanitation services.
Access to soap and water for handwashing is even more important in the COVID-19 pandemic.
Image: WHO
3. Keep children reading and learning.
COVID-19 has created a global education crisis. More than 1.3 billion children and youth have been impacted by school closures. Distance learning is the best chance children and youth have to mitigate learning losses during this pandemic.
Worldreader uses low-cost technology, such as e-readers and mobile phones, to offer more than 42,000 digital books from over 400 publishers in 43 languages including Kiswahili, Hausa, Afrikaans and English contributing to local heritage and identity. Donate here.
Worldreader uses low-cost technology to provide books to children who need them.
Image: Worldreader
However, millions of children in low-income communities may not have the technological resources to access e-books. This where First Book can play a key role. A non-profit social enterprise, First Book uses market forces to address the systemic barriers to quality education for children in need. First Book provides access to new books and resources for kids who need them most, helping fuel a love of reading and learning. Every $3 donated = one new book (including the cost of shipping) to a child in need. Support them here.
4. Watch football to help the homeless.
Homeless World Cup, a social sports organization established specifically to tackle homelessness and poverty through football and street soccer worldwide, has lifted 1.2 million people out of homelessness and established 74 partner organizations around the globe.
During the pandemic, their work has become even more instrumental as homeless people are one of the groups at greatest risk of contracting and dying from COVID-19. Help Homeless World Cup by donating, fundraising and shopping, and tune in to the virtual Homeless World Cup on 5 July.
5. Text people to ensure their mental health and wellbeing.
Among many global health, economic and societal disruptions, the coronavirus has forced millions to physically isolate. Combine that with extensive news coverage on the pandemic and the unknown future, and it's no surprise anxiety is on the rise.
Crisis Text Line is a free 24/7 text hotline for people in crisis. The service is powered by volunteer crisis counsellors who work remotely, anywhere with a computer and secure internet connection. Crisis counsellors answer texts from people in crisis, calming them with active listening, collaborative problem solving and safety planning. Learn more about how to volunteer as a crisis counsellor, and read this expert guide on how to manage mental health and wellbeing.
Innovative social entrepreneurs are addressing the worlds most serious challenges ranging from illiteracy to girls education and disaster relief. To achieve maximum impact and start to address root causes, they need greater visibility, credibility, access to finance, favourable policy decisions, and in some cases a better understanding of global affairs.
The Schwab Foundation for Social Entrepreneurship is supporting more than 350 late-stage social entrepreneurs. By providing an unparalleled global platform, the Foundations goal is to highlight and expand innovative models of social innovation. It helps strengthen and grow the field of social enterprise by showcasing best-in-class examples, models for replication and cutting-edge research on social innovation.
Our global network of experts, partner institutions, and World Economic Forum constituents and business members are invited to nominate outstanding social entrepreneurs. Get in touch to become a member or partner of the World Economic Forum.
Social innovators, disruptors in the service of others, are in need of your support more than ever before. For more information or to help our social innovator community, get in touch with the Schwab Foundation for Social Entrepreneurship.
License and Republishing
World Economic Forum articles may be republished in accordance with our Terms of Use.
Written by
Pavitra Raja, Community Specialist, Social Entrepreneurs - Europe and the Americas, World Economic Forum
The views expressed in this article are those of the author alone and not the World Economic Forum.
Read more:
5 ways to help during the coronavirus pandemic - World Economic Forum
- Were basically pushers: Two California courtrooms hear how companies may have hooked kids on social media - CalMatters - January 30th, 2026 [January 30th, 2026]
- Social Media Marketing Outlook 2026: What to Expect in the Year Ahead - Social Media Today - January 30th, 2026 [January 30th, 2026]
- Building the best alcohol-free brands: The next step in the categorys evolution - BeverageDaily.com - January 30th, 2026 [January 30th, 2026]
- Trump sends border czar to Minnesota. And, trial over social media addiction begins - NPR - January 30th, 2026 [January 30th, 2026]
- Blockbuster social media trial kicks off, with more to come this year - CNBC - January 30th, 2026 [January 30th, 2026]
- Social media is boosting mental health disorders and suicidal thoughts among teens, particularly in girls - The Conversation - January 30th, 2026 [January 30th, 2026]
- Universal viral moments are overwhat fractured attention means for brands - Ad Age - January 30th, 2026 [January 30th, 2026]
- Navigating the Attention Economy: Understanding Growth and Visibility for Modern Creators - nerdbot - January 30th, 2026 [January 30th, 2026]
- How will Australias social media ban impact students this school year? - Monash Lens - January 30th, 2026 [January 30th, 2026]
- Whats UpScrolled, the app gaining popularity after TikToks US takeover? - Al Jazeera - January 30th, 2026 [January 30th, 2026]
- Art Museum Taps a Marketing Major as Its First Social Media Intern - Rutgers University - January 24th, 2026 [January 24th, 2026]
- Podcast - Social Media Advertising and the FTC: Deception and the Architecture of Compliance - Holland & Knight - January 24th, 2026 [January 24th, 2026]
- Social media marketing in the age of digital detoxing - The Grocer - January 24th, 2026 [January 24th, 2026]
- Social Media Marketing Innovations Shaping Modern Brand Strategies - nerdbot - January 24th, 2026 [January 24th, 2026]
- Instagram Marketing Strategy: How It Remains the Funnel of Social Media Marketing - Brand Vision - January 24th, 2026 [January 24th, 2026]
- Meta Announces Global Expansion of Threads Ads - Social Media Today - January 22nd, 2026 [January 22nd, 2026]
- After successful first year on social media, Global Shrimp Council looks to add pop-up events - SeafoodSource - January 22nd, 2026 [January 22nd, 2026]
- Malaysia Is Banning Under-16s From Social Media. But Will It Work? - Tech Policy Press - January 22nd, 2026 [January 22nd, 2026]
- Why tennis media is a fragmented mess, from Grand Slam broadcast rights to social media highlights - The Athletic - The New York Times - January 22nd, 2026 [January 22nd, 2026]
- A week in the life of an MSc Digital and Social Media Marketing student - lancaster.ac.uk - January 22nd, 2026 [January 22nd, 2026]
- Why Do We Want It to Be 2016 Again? - The New York Times - January 18th, 2026 [January 18th, 2026]
- Who will be next to implement an Australia-style under-16s social media ban? - CNBC - January 18th, 2026 [January 18th, 2026]
- For some impacted by layoffs, content creation is a new safety net - Marketing Brew - January 18th, 2026 [January 18th, 2026]
- Instagram algorithm tips for 2026: Everything you need to know - Hootsuite Blog - January 18th, 2026 [January 18th, 2026]
- Brands That Skimp on Social Media Marketing Do so at Their Own Peril - Business Insider - January 16th, 2026 [January 16th, 2026]
- Artificial Intelligence (AI) in Social Media Market is to reach - openPR.com - January 16th, 2026 [January 16th, 2026]
- Nepal, Kenya, Singapore and Mexico are the Countries Which Revolutionized Travel Economy and Have Won the Global Tourism Battle Due to Social Media... - January 16th, 2026 [January 16th, 2026]
- Course offers hands-on marketing experience - University of North Georgia - January 14th, 2026 [January 14th, 2026]
- Experts speak on misinformation regarding ICE on social media - WEAU - January 14th, 2026 [January 14th, 2026]
- We all hate ads: How Liquid Death is keeping social marketers on their toes - Marketing Brew - January 14th, 2026 [January 14th, 2026]
- The Next Wave of Social Media Promotion: How to Integrate AI and Boost Your Content - The AI Journal - January 11th, 2026 [January 11th, 2026]
- Gen Z and social media are helping mens makeup go mainstream. The beauty industry is trying to capitalize - CNBC - January 11th, 2026 [January 11th, 2026]
- Illegal drugs advertised on social media; more airline competition taking off: CBC Marketplace cheat sheet - CBC - January 11th, 2026 [January 11th, 2026]
- The Influencer Marketing Factory Unveils Season 6 of "The Influence Factor" Podcast with Cutting-Edge Industry Leaders - Newswire.com - January 9th, 2026 [January 9th, 2026]
- RDM Media Redefines Digital Marketing Innovation by Bringing Blind Communities Into Social Media - The Tennessean - January 9th, 2026 [January 9th, 2026]
- Scroll With Caution: Another State Requires Social Media Warning Labels - Education Week - January 9th, 2026 [January 9th, 2026]
- Are social media influencers becoming the wild west of Indian advertising? - theweek.in - January 9th, 2026 [January 9th, 2026]
- Content Writing 101: 8 Skills That Set Top Writers Apart (2026) - Backlinko - January 9th, 2026 [January 9th, 2026]
- Miller Lite centers IRL social interaction with new creative platform - Marketing Dive - January 8th, 2026 [January 8th, 2026]
- Experts predict the top social marketing trends of 2026 - Marketing Brew - January 6th, 2026 [January 6th, 2026]
- AI in Social Media Market Insights on Sales and Marketing - openPR.com - January 6th, 2026 [January 6th, 2026]
- Two phones, fake birthdays and a month of evading the social media ban - AFR - January 6th, 2026 [January 6th, 2026]
- Connect With confidence In 2026: January Is Social Media Month - Inman Real Estate News - January 2nd, 2026 [January 2nd, 2026]
- Trump vows to 'rescue' Iran's protesters. Iran warns the U.S. to stay out of it - NPR - January 2nd, 2026 [January 2nd, 2026]
- Buddhist monks persist in peace walk despite injuries as thousands follow them on social media - Courthouse News - January 2nd, 2026 [January 2nd, 2026]
- Social media follower counts have never mattered less, creator economy execs say - TechCrunch - January 2nd, 2026 [January 2nd, 2026]
- Social media star gets 16 years for identity theft, bank fraud - ABC7 WWSB - January 2nd, 2026 [January 2nd, 2026]
- X Shares Holiday Marketing Insights and Tips - Social Media Today - December 22nd, 2025 [December 22nd, 2025]
- Which Beauty Brands and Influencers Won on Social Media in 2025? - Vogue - December 21st, 2025 [December 21st, 2025]
- Inside the convenience store marketing warsfood is new battleground as chains shift ad approach - Ad Age - December 21st, 2025 [December 21st, 2025]
- How to build a social media scorecard that closes the reporting gap and proves ROI to leaders - Sprout Social - December 21st, 2025 [December 21st, 2025]
- Merriam-Webster's Word of the Year for 2025 Is 'Slop,' the A.I.-Generated Junk That Fills Our Social Media Feeds - Smithsonian Magazine - December 21st, 2025 [December 21st, 2025]
- YouTubes CEO limits his kids social media use other tech bosses do the same - CNBC - December 14th, 2025 [December 14th, 2025]
- Social media misinformation about ICE creating fear in immigrant communities - Live 5 News - December 14th, 2025 [December 14th, 2025]
- Top Social Media Stocks To Keep An Eye On - December 12th - MarketBeat - December 14th, 2025 [December 14th, 2025]
- Social Media Study 2026: Trends, Real Data and Formats That Work - Metricool - December 14th, 2025 [December 14th, 2025]
- Australian travellers to US face forced disclosure of social media - AFR - December 14th, 2025 [December 14th, 2025]
- A new frontier: 5 trends that will impact social media and influencer marketing in 2026 - Marketing Week - December 12th, 2025 [December 12th, 2025]
- The social marketing trends that took over our feeds in 2025 - Marketing Brew - December 12th, 2025 [December 12th, 2025]
- Introducing This Years Best of Aquatics in Marketing and Social Media - Aquatics International - - December 12th, 2025 [December 12th, 2025]
- Australias social media ban leaves a 15-year-old worried about losing touch with friends - AP News - December 12th, 2025 [December 12th, 2025]
- 7 social media trends you need to know in 2026 - Sprout Social - December 12th, 2025 [December 12th, 2025]
- Australia is trying to enforce the first teen social media ban. Governments worldwide are watching. - CNBC - December 12th, 2025 [December 12th, 2025]
- TikTok Partners With DoubleVerify To Offer More Ad Performance Insight - Social Media Today - December 12th, 2025 [December 12th, 2025]
- 6 marketing priorities leaders will obsess over in 2026 - Sprout Social - December 12th, 2025 [December 12th, 2025]
- Inside the Dark and Predatory World of Crypto Casinos - The New York Times - December 12th, 2025 [December 12th, 2025]
- Jeff Social Marketing Wins Tech Behemoths Awards 2025 for PR, Content Marketing, and WordPress - The AI Journal - December 10th, 2025 [December 10th, 2025]
- Ai Social Marketing Affiliate Pte Ltd AISO Pioneers AI-Driven Creator Monetization, Redefining the Global Content Economy with Blockchain Technology -... - December 10th, 2025 [December 10th, 2025]
- Snapchat Outlines its Ad Development Focus for 2026 - Social Media Today - December 10th, 2025 [December 10th, 2025]
- How to Do Influencer Marketing That Customers Actually Trust - Harvard Business Review - December 10th, 2025 [December 10th, 2025]
- Beyond Rigid Automation: How Custom GPTs Add Flexibility to Your Workflows - Social Media Examiner - December 10th, 2025 [December 10th, 2025]
- Did Detroit Mayor-elect get married this weekend? - Detroit Free Press - December 10th, 2025 [December 10th, 2025]
- Millions of children and teens lose access to accounts as Australias world-first social media ban begins - The Guardian - December 10th, 2025 [December 10th, 2025]
- #paid Wins AdWeek Tech Stack Awards in Both Creator Marketing & Social Media Platform of the Year - Eagle-Tribune - December 10th, 2025 [December 10th, 2025]
- Fei Siong Group taps social media agency for Encik Tan, Popeyes and more - Marketing-Interactive - December 10th, 2025 [December 10th, 2025]
- We tried to break Australias social media ban. It wasnt hard - AFR - December 10th, 2025 [December 10th, 2025]
- To Slang or Not To Slang? That Is the Question for Marketing Pros - The University of Texas at Dallas - December 7th, 2025 [December 7th, 2025]
- Everyone will miss the socialising but its also a relief: five young teens on Australias social media ban - The Guardian - December 7th, 2025 [December 7th, 2025]
- Alex Warren on the Creation of Ordinary and His Social-Media Campaign to Make the Song Go Viral - Variety - December 7th, 2025 [December 7th, 2025]
- Behind the fake brand apology trend and why social media experts hate it - Ad Age - December 7th, 2025 [December 7th, 2025]