5 ways to help during the coronavirus pandemic – World Economic Forum
Every day we engage with the some of the worlds leading social entrepreneurs and innovators through the Schwab Foundation for Social Entrepreneurship community.
The community includes approximately 400 social entrepreneurs and innovators, operating in 190 countries, who have impacted the lives of 622 million people and counting by distributing loans and services, mitigating CO2, improving access to education and energy and driving social inclusion for people with disabilities, the homeless and refugees.
And now, in the COVID-19 pandemic, this community is responding in incredible ways, specifically to the needs of those who governments or the market are unable to account for: the excluded, marginalised and vulnerable populations.
However, the work has been seriously hindered due to the lack of adequate technical support, financial resources and access to partnerships during the crisis.
When we share the unique challenges these social innovators face, the most common question in response is, How can I help them?
Here are five ways to help the World Economic Forum social innovator community, right now and in turn, help the worlds most vulnerable get through the pandemic.
Human Nature is a for-profit business with three social goals: strengthening the Filipino economy, creating a new middle class from the poor and caring for the environment.
Human Nature has produced a truly Filipino brand by formulating and marketing personal and homecare products made with local and natural raw materials and free from harmful chemicals. To support farmers, the company works with community cooperatives and provides training, equipment and a market for high-value crops such as citronella, lemongrass, virgin coconut oil and coco nectar.
2. Improve access to water.
Water For People is a global non-profit working in nine countries in Africa, Latin America and Asia to develop sustainable water and sanitation services. COVID-19 has highlighted the need for easy access to water and sanitation services more than ever before, and yet more than half of the world does not have access to safe sanitation services.
Access to soap and water for handwashing is even more important in the COVID-19 pandemic.
Image: WHO
3. Keep children reading and learning.
COVID-19 has created a global education crisis. More than 1.3 billion children and youth have been impacted by school closures. Distance learning is the best chance children and youth have to mitigate learning losses during this pandemic.
Worldreader uses low-cost technology, such as e-readers and mobile phones, to offer more than 42,000 digital books from over 400 publishers in 43 languages including Kiswahili, Hausa, Afrikaans and English contributing to local heritage and identity. Donate here.
Worldreader uses low-cost technology to provide books to children who need them.
Image: Worldreader
However, millions of children in low-income communities may not have the technological resources to access e-books. This where First Book can play a key role. A non-profit social enterprise, First Book uses market forces to address the systemic barriers to quality education for children in need. First Book provides access to new books and resources for kids who need them most, helping fuel a love of reading and learning. Every $3 donated = one new book (including the cost of shipping) to a child in need. Support them here.
4. Watch football to help the homeless.
Homeless World Cup, a social sports organization established specifically to tackle homelessness and poverty through football and street soccer worldwide, has lifted 1.2 million people out of homelessness and established 74 partner organizations around the globe.
During the pandemic, their work has become even more instrumental as homeless people are one of the groups at greatest risk of contracting and dying from COVID-19. Help Homeless World Cup by donating, fundraising and shopping, and tune in to the virtual Homeless World Cup on 5 July.
5. Text people to ensure their mental health and wellbeing.
Among many global health, economic and societal disruptions, the coronavirus has forced millions to physically isolate. Combine that with extensive news coverage on the pandemic and the unknown future, and it's no surprise anxiety is on the rise.
Crisis Text Line is a free 24/7 text hotline for people in crisis. The service is powered by volunteer crisis counsellors who work remotely, anywhere with a computer and secure internet connection. Crisis counsellors answer texts from people in crisis, calming them with active listening, collaborative problem solving and safety planning. Learn more about how to volunteer as a crisis counsellor, and read this expert guide on how to manage mental health and wellbeing.
Innovative social entrepreneurs are addressing the worlds most serious challenges ranging from illiteracy to girls education and disaster relief. To achieve maximum impact and start to address root causes, they need greater visibility, credibility, access to finance, favourable policy decisions, and in some cases a better understanding of global affairs.
The Schwab Foundation for Social Entrepreneurship is supporting more than 350 late-stage social entrepreneurs. By providing an unparalleled global platform, the Foundations goal is to highlight and expand innovative models of social innovation. It helps strengthen and grow the field of social enterprise by showcasing best-in-class examples, models for replication and cutting-edge research on social innovation.
Our global network of experts, partner institutions, and World Economic Forum constituents and business members are invited to nominate outstanding social entrepreneurs. Get in touch to become a member or partner of the World Economic Forum.
Social innovators, disruptors in the service of others, are in need of your support more than ever before. For more information or to help our social innovator community, get in touch with the Schwab Foundation for Social Entrepreneurship.
License and Republishing
World Economic Forum articles may be republished in accordance with our Terms of Use.
Written by
Pavitra Raja, Community Specialist, Social Entrepreneurs - Europe and the Americas, World Economic Forum
The views expressed in this article are those of the author alone and not the World Economic Forum.
Read more:
5 ways to help during the coronavirus pandemic - World Economic Forum
- 7 tools for your next communications or marketing project - MSU Denver - Early Bird - August 11th, 2026 [August 11th, 2026]
- Social media influencer Chud the Builder bonds out of one Middle Tennessee jail following attempted murder charge. Is he headed to another? - WSMV - August 11th, 2026 [August 11th, 2026]
- WARC: Effectiveness under threat in shift to social-first marketing - produ - August 11th, 2026 [August 11th, 2026]
- LinkedIn updates feed display to drive more post replies and comments - Social Media Today - August 11th, 2026 [August 11th, 2026]
- Social media influencer shot and killed while livestreaming outside a restaurant - Action News 5 - August 9th, 2026 [August 9th, 2026]
- Hotel social moves into the boardroom: Hospitality Social Media Summit brings a two-day commercial programme to London this September - Hospitality... - August 7th, 2026 [August 7th, 2026]
- GTA 6 Marketing Is Taking Place On "Virtually Every Social Media Outlet On Earth" - GameSpot - August 7th, 2026 [August 7th, 2026]
- Spider-Man Swings to Box Office Records While Ditching Traditional TV Strategy - ADWEEK - August 7th, 2026 [August 7th, 2026]
- Emplifi Named "Social Media Monitoring Software of the Year" in 2026 MarTech Breakthrough Awards Program - The AI Journal - August 7th, 2026 [August 7th, 2026]
- The Canadian Tire marketing team is having an amazing summer thanks to Hudson Williams and Angie Harmon - LaineyGossip - August 7th, 2026 [August 7th, 2026]
- Influencer marketing isn't an experiment anymore as companies expand their creator advertising budgets - Fortune - July 26th, 2026 [July 26th, 2026]
- Social Marketing That Moves at the Speed of Sports - ADWEEK - July 24th, 2026 [July 24th, 2026]
- 5 tips for building an effective brand presence on TikTok - Social Media Today - July 24th, 2026 [July 24th, 2026]
- Free agent wide receiver Tyreek Hill provides injury update on social media | 'The Insiders' - NFL.com - July 24th, 2026 [July 24th, 2026]
- Silver Pony Announces Investor Relations and Market Awareness Engagements and Appointment of VP of Exploration - TradingView - July 24th, 2026 [July 24th, 2026]
- Social Media 2026: Where to Focus (and What to Forget) - Marketing News Canada - July 24th, 2026 [July 24th, 2026]
- YouTube on TV: What Marketers Need to Know - Social Media Examiner - July 24th, 2026 [July 24th, 2026]
- How yogurt brand Sourmilk is making its mark on- and offline - Marketing Brew - July 24th, 2026 [July 24th, 2026]
- Top Marketing Conferences to Attend in August 2026: Digital Summit, State of Social & DigiMarCon - ALM Corp - July 13th, 2026 [July 13th, 2026]
- The Tech Download: Teen social media bans miss a key part of the puzzle: AI chatbots - CNBC - July 13th, 2026 [July 13th, 2026]
- 12 Social Media Advertising Tips: Startups and SMBs Try These - Salesforce - July 13th, 2026 [July 13th, 2026]
- [Vacancy] DEPT has a position for Social Video Creative & Editor - Marketing Report - July 13th, 2026 [July 13th, 2026]
- World Cup 2026: how are posts on diversity and inclusion being received on social media? - The Conversation - July 13th, 2026 [July 13th, 2026]
- 6 Best Paid Social Marketing Campaigns to Pay Attention to - Influencer Marketing Hub - July 13th, 2026 [July 13th, 2026]
- They sing mostly about cows and peace: how social media is driving a Maasai music revival - The Guardian - July 3rd, 2026 [July 3rd, 2026]
- Dove Men+Care takes to Strava and social media to promote reformulation - Marketing Dive - July 3rd, 2026 [July 3rd, 2026]
- TikTok to settle with teen plaintiff before California social media trial, law firm says - Maryland Daily Record - July 3rd, 2026 [July 3rd, 2026]
- Knowband Launches AI-Powered Suite to Help PrestaShop Merchants Automate Reporting, Marketing, and Social Proof - EIN Presswire - July 3rd, 2026 [July 3rd, 2026]
- DfE spending on influencers exceeds 700K over two years - Tes - July 3rd, 2026 [July 3rd, 2026]
- Influencer marketing insights: One in four Americans discover products through influencers in 2026 - YouGov - July 1st, 2026 [July 1st, 2026]
- Some Unilever Brands Are Going All in on Social Marketing - ADWEEK - July 1st, 2026 [July 1st, 2026]
- B2B Social Media Influencers Have More Influence Than Ever - Forrester - July 1st, 2026 [July 1st, 2026]
- 1-year-old drowned in bathtub while mother scrolled social media, prosecutor says - WAVE News - July 1st, 2026 [July 1st, 2026]
- 3 in 10 adults turn to AI or social media for health advice, citing difficulties accessing and affording care - Fierce Healthcare - July 1st, 2026 [July 1st, 2026]
- Luxury marketing through social media is about achieving exclusivity through inclusivity' - manifest-media.in - July 1st, 2026 [July 1st, 2026]
- Parents, Educators and Community Leaders Urged to Safeguard Youth from Social Media and Vaping Risks - Jamaica Information Service - July 1st, 2026 [July 1st, 2026]
- YouTube settles upcoming bellwether trial over social media's psychological harms to kids - Courthouse News - June 24th, 2026 [June 24th, 2026]
- NHT Urges Public to Beware of Fake Social Media Pages and Platforms - Jamaica Information Service (JIS) - June 24th, 2026 [June 24th, 2026]
- HENNE appoints Jaywing, The Social CliQ as new marketing partners following competitive pitch - marketech apac - June 24th, 2026 [June 24th, 2026]
- How the social media ban could reshape how all of us use the internet - BBC - June 22nd, 2026 [June 22nd, 2026]
- Smartly and Roku connect social advertising with CTV - marketingreport.one - June 22nd, 2026 [June 22nd, 2026]
- Pixar's Gatto marketing combines two of social media's favourite things - Creative Bloq - June 22nd, 2026 [June 22nd, 2026]
- They Looked Like They Were Getting Rich on Polymarketbut None of It Was Real - WSJ - June 22nd, 2026 [June 22nd, 2026]
- LBG Media Acquires TikTok Agency Uncovered to Expand Social-First Marketing Capabilities (LBG) - Yahoo Finance UK - June 19th, 2026 [June 19th, 2026]
- British public tend to say harms of social media have outweighed the benefits - YouGov - June 19th, 2026 [June 19th, 2026]
- The Week in Tech: A ban on social media and an unlikely comeback - Marketing Week - June 19th, 2026 [June 19th, 2026]
- Winners And Losers Of Q1: Sprout Social (NASDAQ:SPT) Vs The Rest Of The Sales And Marketing Software Stocks - TradingView - June 19th, 2026 [June 19th, 2026]
- U.K. Social Media Ban Signals Shift for Youth Marketing - The Impression - June 19th, 2026 [June 19th, 2026]
- How can the industry adapt to the social media ban? - DecisionMarketing - June 19th, 2026 [June 19th, 2026]
- Are prices really dropping in the US, as Trump claims? - Al Jazeera - June 19th, 2026 [June 19th, 2026]
- The UKs U16 social media band is set to shake up beauty marketing as we know it - Cosmetics Business - June 19th, 2026 [June 19th, 2026]
- "All sticks, no carrots: Experts react to UK social media ban for under 16s - City St George's, University of London - June 19th, 2026 [June 19th, 2026]
- Jason Beckley: Growth belongs to brands that think and operate social-first - cbn.com.cy - June 19th, 2026 [June 19th, 2026]
- The 2 minutes and 46 seconds of Pauline Hanson's speech that she thinks matters - Australian Broadcasting Corporation - June 19th, 2026 [June 19th, 2026]
- More countries are pushing for youth social media bans. Is the world reaching a tipping point? - Radio-Canada - June 19th, 2026 [June 19th, 2026]
- Explainer: What Social Media Bans Mean for Marketers - The Business of Fashion - June 16th, 2026 [June 16th, 2026]
- Britain will ban under-16s from social media apps, including TikTok and YouTube - NPR - June 16th, 2026 [June 16th, 2026]
- Eight in ten parents say social media use has a negative impact on children - YouGov - June 16th, 2026 [June 16th, 2026]
- Dentsu brings back 360i brand as social-first solution primed for AI - Marketing Dive - June 16th, 2026 [June 16th, 2026]
- The earlier preteens are on social media, the more likely they may be to use substances - CNN - June 16th, 2026 [June 16th, 2026]
- Teaser campaigns have become one of the music industrys most powerful marketing tools - The Conversation - June 16th, 2026 [June 16th, 2026]
- Social media ban to enforce major marketing rethink - DecisionMarketing - June 16th, 2026 [June 16th, 2026]
- UK parents support an under-16 social media ban but what do their children think? - The Guardian - June 14th, 2026 [June 14th, 2026]
- 'I hope this isn't a marketing stunt.' The destructive art of hacking attentionand what comes after - Fast Company - June 14th, 2026 [June 14th, 2026]
- When social media stops being social: Marketing beyond the feed - Performance Marketing World - June 14th, 2026 [June 14th, 2026]
- Why young people say the social media ban is not working six months on - Australian Broadcasting Corporation - June 14th, 2026 [June 14th, 2026]
- From Social Media Strategy to Client Success: A Q+A with Olivia Gambuti 25, 26 - Pace University - June 12th, 2026 [June 12th, 2026]
- How Jelly Belly is repositioning its brand for social epicureans - Marketing Dive - June 12th, 2026 [June 12th, 2026]
- The Rise of the "SMB Creator": How Small Businesses are Leveraging Social Media and AI to Capture Consumer Attention - PR Newswire - June 12th, 2026 [June 12th, 2026]
- Emplifi Fuel Drives 60% Increase in Social Media Engagement for Brands and More than 85% Growth in Audience - PR Newswire - June 12th, 2026 [June 12th, 2026]
- SGMC Health Wins Swaay.Health Award for Best Use of Social Media - SGMC Health - June 3rd, 2026 [June 3rd, 2026]
- Detroit Small Businesses Navigate the Pressure To Stay Visible on Social Media - Detroit Regional Chamber - June 3rd, 2026 [June 3rd, 2026]
- NC lawmakers zoom in on addictive apps as they social media restrictions for teens - KOLN | Nebraska Local News, Weather, Sports | Lincoln, NE - June 3rd, 2026 [June 3rd, 2026]
- What do Britons think are the biggest harms of social media for children in their own words - YouGov - June 3rd, 2026 [June 3rd, 2026]
- RCBs IPL triumph sparks a wave of brand creativity on social media - Storyboard18 - May 31st, 2026 [May 31st, 2026]
- Influencers are promoting dangerous peptides on social media and regulators are struggling to keep up - The Conversation - May 29th, 2026 [May 29th, 2026]
- Une Femme pairs wine with literature for co-branded social promotion - Marketing Dive - May 29th, 2026 [May 29th, 2026]
- Brands rethink youth reach as social restrictions grow in SEA - thecurrent.com - May 29th, 2026 [May 29th, 2026]
- Instagram truly is the new LinkedIn: why gen Z is using social media to get hired - The Guardian - May 29th, 2026 [May 29th, 2026]
- Marketing Masterclass: Can your business survive on social media alone, or is a website a must? - channeleye.media - May 29th, 2026 [May 29th, 2026]