Mediaboss Marketing

Wherever your specialty lies in the the digital marketing world, social media will continue to grow in importance in 2015. In fact, 92% of content marketers use social networks for content publishing. (CMI/MarketingProfs)

Earlier this month, Lee Odden put together a list of our most popular blog posts on social media marketing throughout 2014. From that list, we see contributions from a mix of TopRank Marketing team members, each with a unique perspective.

To provide some context behind these social media marketing posts that have attracted tens of thousands of page views and social shares, Ive reached out to our team members to understand the lessons learned.

Nick Ehrenberg @NickEhrenberg

The Hashtag Test: Best and Worst Practices for Social Media Marketers At this time I wrote this post, I was beginning to learn more about specific social best practices. Hashtag use is something that comes up frequently in client discussions, though there are ample opportunities to guide them toward more strategic use.

Too many businesses are guilty of using hashtags as a novelty whether by using a trending hashtag for irrelevant purposes, or overusing to the point of exhaustion. Hashtags should be treated with the same standards as all other social elements they should mesh with brand messaging and give audiences a reason to engage.

Emily Bacheller @EmilyBacheller

24 Social Media Tools To Boost Your Marketing Performance I often refer back to the list of tools in this post whenever I need a tool to do something specific on social media. Some of the photo editing tools that are mentioned in this post have also helped us take our visual marketing efforts to the next level. For instance, Canva has become an indispensable tool for creating visually appealing social media posts for our clients.

I like to follow Ian Clearys blog to stay in-the-know on new social media tools.

Read more:
5 Lessons From Our Top Social Media Marketing Posts of 2014