Mediaboss Marketing

class="blk00-16b">4 Emerging Concepts & Trends in Social Media Marketing

Marketing to Millennials Tech Entrepreneur Identifies Opportunities for Businesses

class="c15">Ideas get bigger when you share them...

September 3 2014 (www.investorideas.com newswire) When Beyonc released her self-titled album late last year she didn't go through any of the traditional promotional means which she called boring. Instead she simply posted a video featuring the new album cover and pictures of her with the caption "Surprise!" on Instagram.

That was enough for Beyonc one of the best-selling music artists of all time. Within the two days of that post more than 430000 "Beyonc" albums were sold on iTunes for 15.99 per download.

Of course the wildly popular album would have been a hot product no matter how Beyonc chose to promote it but the story is yet another testament to the power of social media says marketing entrepreneur Robert Danard CEO of Spriza Inc. http://www.spriza.com a global social network for group prizes from major brands.

"It's no secret that the 18- to 34-year-old demographic is the most coveted one they are the future of any product and if you want to reach them then you have to have a social media strategy" says Danard who started his career a decade ago by founding an early social media site.

"Beyonc saved her record company plenty of money in traditional promotions which would have been all but useless since her target audience is on social media."

Danard discusses social media marketing and the trends that are currently unfolding.

About Robert Danard

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4 Emerging ConceptsTrends in Social Media Marketing