Mediaboss Marketing

Call it social marketing, call it native advertising, call it strategic content marketing. In reality, it does not matter what you call it, just make sure that you are calling it out. If you are familiar with the internet, then you are certainly familiar with BuzzFeed.

BuzzFeed is the leading media company for the social age, intensely focused on delivering high-quality original reporting, insight and viral content across a rapidly expanding array of subject areas, according to BuzzFeeds website.

BuzzFeed calls itself a media company, but what does that really mean? Students often assume this title correlates with unbiased reporting and accurate information. This assumption could not be farther from the truth.

BuzzFeed is on the front line of a major shift in the advertising industry. This shift is away from traditional banner ads on the internet and toward social advertising that engages consumers, inspires sharing and produces earned media.

BuzzFeeds strategy is groundbreaking and brilliant and has proven to be incredibly successful and lucrative. The site is rapidly growing and reaches more than 200 million monthly unique visitors. At its current projected trajectory, BuzzFeed is set to eclipse sites like The New York Times, Huffington Post and CNN over the next few years. This is very concerning considering the nature of BuzzFeeds media.

Whether it is content published directly by a BuzzFeed editor or uploaded from a corporate sponsor, the majority of BuzzFeed articles are uploaded with the intention of manipulating the reader into consuming some type of product.

You might read This Is How Often You Should Actually Wash Your Towels and 17 Reasons You Are Not Washing Your Towels Enough, but is BuzzFeed really concerned with your personal hygiene habits?

No, BuzzFeed is being paid by a major detergent company to encourage you to wash your towels more, thus spending more money on detergent.

This Is What One Man Learned From Wearing Makeup For A Week.

Is this man on a noble pursuit to challenge gender norms and break down stereotypes? Is this selfless creature the patron saint of social justice movements? No, if you read between the lines (or even just at the bottom of the page where it clearly states it), this article was sponsored by MAC and Benefit Cosmetics.

See the original post here:
23 ways college students are misinformed