Top Republicans Work To Rebrand GOP As Party Of Working Class – NPR
Rep. Jim Banks, R-Ind., here in 2017, is pushing his party to focus on working-class voters as a way to win back the House of Representatives in the 2022 midterms and the White House in 2024. Bill Clark/CQ Roll Call via Getty Images hide caption
Rep. Jim Banks, R-Ind., here in 2017, is pushing his party to focus on working-class voters as a way to win back the House of Representatives in the 2022 midterms and the White House in 2024.
A growing number of working-class voters were drawn to Donald Trump's Republican Party, and now top Republicans are searching for ways to keep those voters in the fold without Trump on the ballot.
"All of the statistics and polling coming out of the 2020 election show that Donald Trump did better with those voters across the board than any Republican has in my lifetime since Ronald Reagan," Rep. Jim Banks, R-Ind., told NPR. "And if Republicans want to be successful as a party, win the majority in 2022, win back the White House in 2024, I think we have to learn lessons that Donald Trump taught us and how to appeal to these voters."
Since 2010, the most significant growth in the Republican coalition has been white voters without a college degree an imperfect but widely used metric to quantify the working-class voting bloc along with some marginal growth among similarly educated Black and Hispanic voters. Banks believes the only winning path forward for the GOP is to reimagine itself permanently as the party of working-class America.
Banks is the chairman of the Republican Study Committee, a conservative faction in the House long rooted in small government, low taxes and social conservatism, and he recently sent a six-page memo to House Minority Leader Kevin McCarthy, R-Calif., making his case. For Banks, it means tougher immigration laws and cracking down on China, Big Tech and, perhaps most provocatively for the GOP, corporate America.
"For too long, the Republican Party fed into the narrative and the perception that the Republican Party was the party of big business or the party of Wall Street," Banks said.
Read the full memo below:
Republicans are increasingly comfortable attacking corporations these days, a political stance made easier after Wall Street donors gave more to President Biden in 2020, major companies halted donations to Republicans who objected to Electoral College results on Jan. 6, and as companies take more liberal positions on controversial issues such as Georgia's new voting law.
Senate Minority Leader Mitch McConnell, R-Ky., last week issued a rare public lashing toward companies that oppose the law. "My warning, if you will, to corporate America is to stay out of politics. It's not what you're designed for," he said. McConnell a top recipient of corporate political donations walked back his comments, but not a statement his office released warning corporations of "serious consequences" for "behaving like a woke parallel government."
Top Senate Republicans some considering 2024 presidential runs have been echoing the call to remake the party even before the 2020 election. "We've got a big battle in front of us, Republicans do, to try and make this party truly the party of working-class America," Sen. Josh Hawley, R-Mo., said in November.
He's among a number of Senate Republicans who have taken recent positions that run counter to longstanding party orthodoxy, such as linking up with Sen. Bernie Sanders of Vermont in support of stimulus checks last year and supporting a mandatory $15 minimum wage for companies with annual revenues over $1 billion.
Others include Florida's Marco Rubio, who recently sided with pro-union forces in an organizing dispute at Amazon and speaks frequently of "common good capitalism," and Utah's Mitt Romney, who has introduced legislation to expand the welfare state to provide more generous benefits to combat child poverty.
"I think the claim that says the Republican Party is the party of the working class is at best, insincere, and more likely, political misdirection and rebranding exercises," said John Russo, a visiting scholar at the Kalmanovitz Initiative for Labor and the Working Poor at Georgetown University and a co-editor of the publication Working-Class Perspectives.
The working-class vote is complicated and too often confused with whiteness when about 40% of the working-class vote is people of color, Russo said. Their support also didn't cut overwhelmingly toward Republicans in 2020. Biden still won a majority of voters who earn less than $50,000 year, while Trump won a majority of voters who earn over $100,000 a year.
Russo said about one-third of working-class voters are considered persuadable in elections, and it's never reliable whether cultural or economic forces will drive their vote. "The working class, like all of us, carry multiple identities, race, class, gender, religious, geographic, and people may vote different parts of their identity as situations and moments change in their lives."
Democrats are not ceding this vote without a fight, led by a new president with a blue-collar upbringing who wants to enact the most radical economic investment in working people since the New Deal, with a message to sell it targeted almost squarely at the working-class vote. "I'm not trying to punish anybody, but damn it, maybe it's because I come from a middle-class neighborhood, I'm sick and tired of ordinary people being fleeced," Biden said in a recent speech promoting his $2 trillion infrastructure and economic stimulus plan.
Republicans think Democrats are overreaching with their economic largesse. Banks compared Biden's plans to a feel-good sugar high that will lead to a crash. "And I predict it will crash long before the 2022 midterm election, as we see a lot of government spending inflate the economy, but then when it bottoms out and American workers, blue-collar working-class Americans feel the effect of it, they're gonna blame Joe Biden and Democrats for it," he said.
The battle for the working class is even more urgent for the two parties because it's a growing bloc of voters. Since the 2008 financial crisis, Russo said, more middle-class people have slid economically backward and are experiencing what he calls "the fragility of working-class life."
Go here to read the rest:
Top Republicans Work To Rebrand GOP As Party Of Working Class - NPR
- At forum, Alaskas Republican governor candidates split with Trump on Greenland - Alaska Beacon - February 14th, 2026 [February 14th, 2026]
- The Republican Crack-Up Has Begun - The Nation - February 14th, 2026 [February 14th, 2026]
- El Cajon Council member Gary Kendrick explains why he's leaving the Republican Party - KPBS - February 14th, 2026 [February 14th, 2026]
- Congressman Cohen Votes Against Republican Bill to Nationalize Elections and Make it More Difficult to Vote - Congressman Steve Cohen (.gov) - February 14th, 2026 [February 14th, 2026]
- We recommend in the Republican primary for Texas lieutenant governor - Dallas News - February 14th, 2026 [February 14th, 2026]
- Moderate Republican willing to break with party is set to lead ICE hearing - Representative Andrew Garbarino | (.gov) - February 14th, 2026 [February 14th, 2026]
- Column | A little Republican rebellion against Trump only goes so far - The Washington Post - February 14th, 2026 [February 14th, 2026]
- Republican attorneys general demand DOJ investigate foreign funding tied to 150 climate groups in US - Fox News - February 14th, 2026 [February 14th, 2026]
- Loon Star State: The Texas Republican Olympics - The Texas Observer - February 14th, 2026 [February 14th, 2026]
- House Defeats Republican Bid to Block Votes on Trumps Tariffs - The New York Times - The New York Times - February 14th, 2026 [February 14th, 2026]
- CBS News poll analysis on words voters pick to describe the Democratic and Republican parties - CBS News - February 14th, 2026 [February 14th, 2026]
- Q&A: Meet the Republican primary candidates for Texas House District 98 - Community Impact | News - February 14th, 2026 [February 14th, 2026]
- Republican Mastermind Goes on Fox With Panicked Warning - The Daily Beast - February 9th, 2026 [February 9th, 2026]
- 5 Republican Madison commissioner candidates on their key issues, goals - The Asheville Citizen Times - February 9th, 2026 [February 9th, 2026]
- Republican HD7 candidate claims efforts are being made to remove him from ballot - 256 Today - February 9th, 2026 [February 9th, 2026]
- Republican candidates running in the May primary election speak to constituents - Johnson City Press - February 9th, 2026 [February 9th, 2026]
- Republican Reveals What Ghislaine Maxwell Said About Clinton and Trump - Newsweek - February 9th, 2026 [February 9th, 2026]
- Moderate Republican willing to break with party is set to lead ICE hearing - The Washington Post - February 9th, 2026 [February 9th, 2026]
- Some Republican lawmakers on Feb. 4 said legislature could be 'irrelevant' without control of administrative rulemaking - racinecountyeye.com - February 9th, 2026 [February 9th, 2026]
- Republican candidate for governor wants to build off Trump Accounts - WABI - February 9th, 2026 [February 9th, 2026]
- The women who saw Melania in theaters: If youre Republican, this is girls night - The Guardian - February 7th, 2026 [February 7th, 2026]
- Republican Steve Hilton is winning the California governor fundraising race - CalMatters - February 7th, 2026 [February 7th, 2026]
- Colorado Republican Election Chief says Trump's actions this week are a tipping point - Denver7 - February 7th, 2026 [February 7th, 2026]
- Republican Chairman of Homeland Security Spending Panel to Exit Congress - The New York Times - February 7th, 2026 [February 7th, 2026]
- Krishnamoorthi Blasts Trumps Call for Republican Takeover of U.S. Election System - House.gov - February 7th, 2026 [February 7th, 2026]
- Michigan Republican Delegation Demands Answers from Secretary Benson on Election Integrity - Representative Jack Bergman (.gov) - February 7th, 2026 [February 7th, 2026]
- ABC7 Chicago, League of Women Voters of Illinois, Univision to broadcast, stream 2026 Republican US Senate primary forum Wednesday - ABC7 Chicago - February 7th, 2026 [February 7th, 2026]
- What to know about the Illinois Republican primary race for governor - Chicago Sun-Times - February 7th, 2026 [February 7th, 2026]
- Geary County Republican Party hosting Meet-and-Greet with Governor Candidate on Monday night - JC Post - February 7th, 2026 [February 7th, 2026]
- 5 things to know about the Republican convention happening in Garden City - Newsday - February 7th, 2026 [February 7th, 2026]
- House Republican Mark Amodei announces retirement, says its the right time - Fox News - February 7th, 2026 [February 7th, 2026]
- Bill by Tennessee Republican would block some U.S. citizens from running for federal office in the state - WKRN News 2 - February 7th, 2026 [February 7th, 2026]
- Republican candidate for governor wants to build off Trump Accounts - WMTW - February 7th, 2026 [February 7th, 2026]
- Senate's lone Black Republican says Trump video "most racist thing I've seen out of this White House" - Axios - February 7th, 2026 [February 7th, 2026]
- Suzanne Krzyzanowski hopes voters can look past her Republican record, out-of-district address - The Daily Progress - February 7th, 2026 [February 7th, 2026]
- Scott, a Republican, called it "the most racist thing I have seen out of this White House." Read more below. - Facebook - February 7th, 2026 [February 7th, 2026]
- Key polling released for Republican midterm primaries and President Trump's approval | TRENDING - The Hill - January 28th, 2026 [January 28th, 2026]
- Republican drops bid for governor, citing GOPs retribution on Minnesota - The Washington Post - January 28th, 2026 [January 28th, 2026]
- Republican Governors Are Starting to Understand the Assignment - Bloomberg.com - January 28th, 2026 [January 28th, 2026]
- Extended interview: hear from the Republican running in the Tarrant County special election - nbcdfw.com - January 28th, 2026 [January 28th, 2026]
- How Mormon women fought a Republican-led redistricting initiative in Utah and won - The Guardian - January 28th, 2026 [January 28th, 2026]
- Trump endorses Republican Rep. Tom Tiffany in Wisconsins open race for governor - wausaupilotandreview.com - January 28th, 2026 [January 28th, 2026]
- Republican who passed Texas concealed handgun law says ICE is out of control - Spectrum News - January 28th, 2026 [January 28th, 2026]
- Cass County ICE agreement is 'null and void'; Republican Madel drops out of governor race - KAXE - January 28th, 2026 [January 28th, 2026]
- Minnesota Republican drops out of governor's race, citing GOP's handling of immigration enforcement - NBC News - January 28th, 2026 [January 28th, 2026]
- Trump endorses Republican Rep. Tom Tiffany in Wisconsin's open race for governor - clickorlando.com - January 28th, 2026 [January 28th, 2026]
- No recommendation in the Republican primary for Tarrant County Judge - dallasnews.com - January 28th, 2026 [January 28th, 2026]
- Republican calls are growing for a deeper investigation into the fatal Minneapolis shooting - AP News - January 28th, 2026 [January 28th, 2026]
- Republican calls for investigation into Alex Pretti shooting in Minneapolis increase - NBC News - January 28th, 2026 [January 28th, 2026]
- Republican Tim Pawlenty: Alex Prettis death is an inflection point for Republicans - CNN - January 28th, 2026 [January 28th, 2026]
- Republican National Committee Boosts Spending for Hair and Makeup - NOTUS News of the United States - January 28th, 2026 [January 28th, 2026]
- President Trump endorses Republican candidate Tom Tiffany in election for Wisconsin governor - badgerherald.com - January 28th, 2026 [January 28th, 2026]
- Republican Blames Ilhan Omar For Own Assault After She Was Attacked At Town Hall - Yahoo - January 28th, 2026 [January 28th, 2026]
- Republican, Democrat pitch plan for new fund to help solve violent crime in Utah - KSL.com - January 28th, 2026 [January 28th, 2026]
- Trump endorses Republican Rep. Tom Tiffany in Wisconsin's open race for governor - lufkindailynews.com - January 28th, 2026 [January 28th, 2026]
- The House Republican Majority Is Down to Almost Nothing - The New York Times - January 14th, 2026 [January 14th, 2026]
- House Republican Smith paralyzed last year, returns to WV Capitol in wheelchair for my district - West Virginia Watch - January 14th, 2026 [January 14th, 2026]
- Republican sentiment about the economy has become more positive since the fall - YouGov - January 14th, 2026 [January 14th, 2026]
- House Republican Absences This Week Complicate Funding Progress - Bloomberg Government News - January 14th, 2026 [January 14th, 2026]
- Trump Comments Directly on Antisemites in the Republican Party: I Think We Dont Like Them - Baltimore Jewish Times - January 14th, 2026 [January 14th, 2026]
- Opinion | The Rare Republican Who Brawls With Trump and Is Ready for More - The New York Times - January 14th, 2026 [January 14th, 2026]
- Hear from Candidates: Mohave Republican Forum Set for Tomorrow in Kingman - thebee.news - January 14th, 2026 [January 14th, 2026]
- Can Michele Morrow repeat her 2024 upset in this years Republican Senate primary? - Charlotte Observer - January 14th, 2026 [January 14th, 2026]
- Former Republican chair says US institutions yielded to Trump, the bully - The Guardian - January 11th, 2026 [January 11th, 2026]
- Republican candidates in Mass. are bankrolling their campaigns amid little support from state party - The Boston Globe - January 11th, 2026 [January 11th, 2026]
- House fails to override Trump's vetoes of two Republican bills - NBC News - January 11th, 2026 [January 11th, 2026]
- Sorry, would-be moderate Republicans, but there is only one Republican Party - New Hampshire Bulletin - January 11th, 2026 [January 11th, 2026]
- This Republican Thinks His Party Is Gaslighting on Venezuela - The New York Times - January 11th, 2026 [January 11th, 2026]
- Why Many Republican Voters Support Trumps Use of Force in Venezuela - The New York Times - January 11th, 2026 [January 11th, 2026]
- Frustrations in the Republican stronghold of Social Circle, Georgia, over a proposed ICE detention center reflect the confusion and unease in many of... - January 11th, 2026 [January 11th, 2026]
- Springfield loses a champion of family roots (Letters to The Republican) - MassLive - January 11th, 2026 [January 11th, 2026]
- Republican leaders push back on Trump's openness to using the military to take Greenland - NBC News - January 11th, 2026 [January 11th, 2026]
- Maduro arrest is seen as good news in Venezuela (Letters to The Republican) - MassLive - January 11th, 2026 [January 11th, 2026]
- Dont let the official whitewash of Jan. 6 treachery gain an inch of traction (The Republican Editorials) - MassLive - January 11th, 2026 [January 11th, 2026]
- E&E News: Republican introduces bill to study only negative effects of geoengineering - POLITICO Pro - January 11th, 2026 [January 11th, 2026]
- Republican Warns Trumps Takeover Plan Is Already Backfiring - Yahoo News Canada - January 11th, 2026 [January 11th, 2026]
- What The Future of Hawaiis Republican Party Looks Like - Honolulu Civil Beat - January 4th, 2026 [January 4th, 2026]
- Ones a Democrat and the others a Republican and theyre twins. Heres how they bridge the divide - CNN - January 4th, 2026 [January 4th, 2026]
- Republican primary for Arkansas Senate District 26 seat will be first to bar Democrats from voting - The Arkansas Democrat-Gazette - January 4th, 2026 [January 4th, 2026]
- Democrat and Republican lawmakers react to US strikes on Venezuela and arrest of Maduro - LiveNOW from FOX - January 4th, 2026 [January 4th, 2026]