How quantum computing is helping businesses to meet objectives – Information Age
Johannes Oberreuter, Quantum Computing practice lead and data scientist at Reply, spoke to Information Age about how quantum computing is helping businesses to meet objectives
Quantum is emerging as a new vehicle for business problem solving.
Quantum computing is an evolving technology that promises to enhance an array of business operations. Based on quantum mechanics that focus on the smallest dimensions of nature molecules, atoms and subatomic particles quantum computers are set to provide faster solutions to complex business problems, through testing multiple possible solutions for a problem simultaneously.
The basis for quantum computing is a unit of information known as a qubit; unlike bits, which can only have the values zero or one, can come in the form of anything in between, which allows for this new approach to become possible, and is called a superposition. Combined, multiple qubits can produce many outcomes at the same time. Every extra qubit doubles the search space, which therefore grows exponentially.
Many companies are looking into how quantum can bolster industries and provide new use cases for businesses. One organisation thats exploring this space is Reply, which has been developing solutions for optimisation in logistics, portfolio management and fault detection, among other areas.
Discussing how Reply is helping to provide possible use cases to its clients, quantum computing expert Johannes Oberreuter said: We work on a level which translates the problem into a quantum language that is as universal as possible, and doesnt go too deep into the hardware.
The first thing weve found thats delivering value now is the domain of optimisation problems. An example is the travelling salesman problem, which has lots of applications in logistics, where complexities and constraints also need to be accounted for, like during the pandemic.
Very often, problems, which are found too complex to be optimised on common hardware, are tackled by some heuristics. Usually, theres a team or a person with experience in the domain, who can help with this, but they dont know yet that there are better solutions out there now. Quantum computing allows for problems being presented in a structured way similar to a wish list, containing all business complexities. They are all encoded into a so-called objective function, which can then be solved in a structured way.
Companies have used all sorts of algorithms and brain power to try to solve optimisation problems. Finding the optimum with an objective function is still a difficult problem to solve, but here a quantum computer can come to the rescue.
Pushing parameters
According to Oberreuter, once a quantum computer becomes involved in the problem solving process, the optimal solution can really be found, allowing businesses to find the best arrangements for the problem. While current quantum computers, which are suitable for this kind of problems, called quantum annealers now have over 5,000 qubits, many companies that enlist Replys services often find that problems they have require more than 16,000-20,000 variables, which calls for more progress to be made in the space.
You can solve this by making approximations, commented the Reply data scientist. Weve been writing a program that is determining an approximate solution of this objective function, and we have tested it beyond the usual number of qubits needed.
The system is set up in a way that prevents running time from increasing exponentially, which results in a business-friendly running time of a couple of seconds. This reduces the quality of the solution, but we get a 10-15% better result than what business heuristics are typically providing.
Through proofs-of-concepts, Reply has been able to help clients to overcome the challenge of a lack of expertise in quantum. By utilising and building up experience in the field, a shoulder-to-shoulder approach helps to clarify how solutions can be developed more efficiently.
Machine learning has risen in prominence over the last few years to aid automation of business processes with data, and help organisations meet goals faster. However, machine learning projects can sometimes suffer from lack of data and computational expense. To combat this, Reply has been looking to the problem solving capabilities brought by quantum computing.
Oberreuter explained: What weve discovered with quantum machine learning is you can find better solutions, even with the limited hardware thats accessible currently. While there will probably never be an end-to-end quantum machine learning workflow, integration of quantum computing into the current machine learning workflow is useful.
Some cloud vendors now offer quantum processing units (QPUs). In a deep learning setup for complex tasks, you could easily rent it from the cloud providers by individual calls to experiment, if it improves your current model.
What weve found interesting from our contribution towards the quantum challenge undertaken by BMW and AWS, is the marriage of classical machine learning models with quantum models. The former is really good at extracting attributes from unstructured data such as images, which are then joined by a quantum representation which provides an advantage for classification.
How organisations can drive value from AI on the edge
Mike Ellerton, partner at Go Reply, spoke to Information Age about Replys recent research conducted into edge AI, and how organisations can drive value from the technology. Read here
Additionally, quantum technologies are being explored for cyber security, with the view that soon quantum computers can solve problems that are currently insurmountable for todays technologies. A particular algorithm thats been cited by Reply, that could be solved by quantum computing, is the one used for RSA key cryptography, which while trusted to be secure now, is estimated to need 6000 error-free qubits to be cracked in the space of two weeks.
Quantum technology for cyber security is now on the shelf, and were offering this to our clients to defend against this threat, said Oberreuter. Quantum mechanics have a so-called no-cloning theorem, which prevents users from copying messages sent across a communication channel. The crux is that in order for this to work, you need a specialised quantum channel.
We have experts who specialise in cyber security, that have been leading the effort to craft an offering for this.
Reply is a network of highly specialised industry companies, that helps clients across an array of sectors to optimise and integrate processes, applications and devices using the latest technologies. Established in 1996, the organisation offers services for capabilities including quantum, artificial intelligence (AI), big data, cloud and the Internet of Things (IoT). More information on the services that Reply provides can be found here.
This article was written as part of a paid-for content campaign with Reply
See original here:
How quantum computing is helping businesses to meet objectives - Information Age
- What will it take to integrate quantum computing into drug discovery? - Drug Discovery News - November 9th, 2026 [November 9th, 2026]
- Major quantum computing conjecture solved in three days after 18 years of uncertainty - Interesting Engineering - November 9th, 2026 [November 9th, 2026]
- A huge step for the field: light-connected single molecule qubit hints at disruption to quantum computing tech - Chemistry World - November 9th, 2026 [November 9th, 2026]
- Not IonQ. Not D-Wave. This "Boring" Blue Chip Stock Is Quietly Leading in Quantum Computing - The Motley Fool - November 9th, 2026 [November 9th, 2026]
- Should You Forget IonQ and Buy These 2 Quantum Computing Stocks Instead? - Yahoo Finance - November 9th, 2026 [November 9th, 2026]
- Should You Forget IonQ and Buy These 2 Quantum Computing Stocks Instead? - The Motley Fool - November 9th, 2026 [November 9th, 2026]
- IBM Stock Could Be More Than a Safe Haven. Quantum Computing Is a Big Reason. - Barron's - November 9th, 2026 [November 9th, 2026]
- IonQ, a global quantum computing company, predicted that the quantum computer market will soon be di.. - - November 9th, 2026 [November 9th, 2026]
- Quantum Computing (QUBT) Heads Into Q3 Results With An Undervalued Narrative - Simply Wall St - November 9th, 2026 [November 9th, 2026]
- IonQ Surges 18% on Beat and Raised Guidance; Rigetti Computing Jumps 18%, D-Wave Quantum Surges 16% - 24/7 Wall St. - November 9th, 2026 [November 9th, 2026]
- Should You Forget IonQ and Buy These 2 Quantum Computing Stocks Instead? - The Globe and Mail - November 9th, 2026 [November 9th, 2026]
- IonQ Raises 2026 Revenue Forecast to $515 Million as Quantum Computing Demand Accelerates - citybiz - November 9th, 2026 [November 9th, 2026]
- 3 Quantum Computing Stocks to Buy Before They Soar in 2027 - Yahoo Finance - November 1st, 2026 [November 1st, 2026]
- Lumen Expands Quantum Footprint with Ohio State Fiber Research and Fortinet PQC SASE Rollout - Quantum Computing Report - November 1st, 2026 [November 1st, 2026]
- Alice & Bob Demonstrates End-to-End Shors Algorithm Compilation Requiring 23,000 Cat Qubits to Break RSA-2048 - Quantum Computing Report - November 1st, 2026 [November 1st, 2026]
- Are These 3 Quantum Computing Stocks Worth Buying Before 2027? - The Globe and Mail - November 1st, 2026 [November 1st, 2026]
- This Brilliant Quantum Computing Stock Could Double in a Year - The Globe and Mail - November 1st, 2026 [November 1st, 2026]
- Are These 3 Quantum Computing Stocks Worth Buying Before 2027? - AOL.com - November 1st, 2026 [November 1st, 2026]
- Quantum Computing Inc. Announces Participation in Upcoming November Investor Conferences - Morningstar - October 28th, 2026 [October 28th, 2026]
- NVision Demonstrates Addressable Molecular Spin-Photon Interface and Partners with HyperLight for Integrated Photonic Hardware - Quantum Computing... - October 28th, 2026 [October 28th, 2026]
- LG CNS and D-Wave Partner to Evaluate Quantum Annealing for Enterprise Combinatorial Optimization - Quantum Computing Report - October 28th, 2026 [October 28th, 2026]
- IonQ Deploys Intercontinental Hybrid QKD and PQC Architecture Securing Enterprise Links Between Geneva and Seoul - Quantum Computing Report - October 28th, 2026 [October 28th, 2026]
- 1Finity and more to link quantum computing and optical networks for AI optimization - SDxCentral - October 28th, 2026 [October 28th, 2026]
- GQI Q3 2026 State of Play: Investment Consolidation, Accelerating Q-Day Horizons, and the Shift to Second-Generation Architectures - Quantum Computing... - October 28th, 2026 [October 28th, 2026]
- IBM Continues to Plug Along, but Its Quantum Computing Bet Could Be the Real Catalyst - Yahoo Finance - October 28th, 2026 [October 28th, 2026]
- 2 Quantum Computing Stocks That Could Help Make You a Fortune - The Motley Fool - October 26th, 2026 [October 26th, 2026]
- 2 quantum computing stocks to turn $10 into $100 in a year - Finbold - October 26th, 2026 [October 26th, 2026]
- Quantum Computing Inc. to Host Third Quarter 2026 Financial Results and Company Update Call on Monday, November 9, 2026 - Morningstar - October 26th, 2026 [October 26th, 2026]
- IBM Continues to Plug Along, but Its Quantum Computing Bet Could Be the Real Catalyst - The Motley Fool - October 26th, 2026 [October 26th, 2026]
- Quantum Computing Inc. to Host Third Quarter 2026 Financial Results and Company Update Call on Monday, November 9, 2026 - Yahoo Finance - October 26th, 2026 [October 26th, 2026]
- Pasqal Holding And 2 Other Quantum Computing Stocks To Own - Yahoo Finance - October 26th, 2026 [October 26th, 2026]
- Quantum X Labs Launches End-to-End Quantum Error Correction Program at the Israeli Quantum Computing Center Operated by Quantum Machines - AiThority - October 26th, 2026 [October 26th, 2026]
- New Mexico Deploys JTIP Workforce Grants to Support Quantum Hardware Hiring at IonQ and Bandelier Technologies - Quantum Computing Report - October 26th, 2026 [October 26th, 2026]
- IonQ vs. Rigetti Computing: Which Quantum Computing Stock Is the Better Buy? - The Motley Fool - October 26th, 2026 [October 26th, 2026]
- Amaravati set to leapfrog in quantum computing race; unit to be inaugurated in Feb 2027 - The Times of India - October 26th, 2026 [October 26th, 2026]
- IonQ vs. Rigetti Computing: Which Quantum Computing Stock Is the Better Buy? - Yahoo Finance - October 24th, 2026 [October 24th, 2026]
- 3 Quantum Computing Stocks With Revenue Growth Up To 41% - Yahoo Finance - October 24th, 2026 [October 24th, 2026]
- Three horizons of quantum: A business road map to the future computing economy - McKinsey & Company - October 24th, 2026 [October 24th, 2026]
- ZuriQ and Rhonexum Partner on Cryogenic Electronics for Quantum Computing - The Quantum Insider - October 24th, 2026 [October 24th, 2026]
- FPT Corporation and Niels Bohr Institute Partner to Advance Quantum Research and Talent Development in Vietnam and Denmark - Quantum Computing Report - October 24th, 2026 [October 24th, 2026]
- Ericsson Canada and TS Partner on Quantum Computing Research - The Quantum Insider - October 24th, 2026 [October 24th, 2026]
- IonQ, Rigetti Computing, D-Wave Quantum, and Quantum Computing Inc. Are Shaking Wall Street to Its Core With This $1 Billion Warning - The Motley Fool - October 24th, 2026 [October 24th, 2026]
- Got $1,000? 2 Growth Stocks Building the Quantum Computing Revolution - The Motley Fool - October 24th, 2026 [October 24th, 2026]
- RhymeQ Emerges from Stealth with $2.2 Million Pre-Seed Round to Launch Python Abstraction Layer for Quantum Computing - Quantum Computing Report - October 24th, 2026 [October 24th, 2026]
- From brain science to quantum computing: Israeli entrepreneurs take the stage at the Peres Center - i24NEWS - October 24th, 2026 [October 24th, 2026]
- Not IonQ. Not Rigetti Computing. This Quantum Computing Stock Is the One I'd Buy and Hold Through 2030. - Yahoo Finance - October 24th, 2026 [October 24th, 2026]
- From cancer-sniffing dogs to quantum computing, U.S. and Israeli firms win $7.4 million in grants - CTech - October 24th, 2026 [October 24th, 2026]
- If I Could Only Buy 1 Quantum Computing Stock With $1,000, It Would Be This One. - The Motley Fool - October 24th, 2026 [October 24th, 2026]
- If I Could Only Buy 1 Quantum Computing Stock With $1,000, It Would Be This One. - Yahoo Finance - October 24th, 2026 [October 24th, 2026]
- IonQ, Rigetti Computing, D-Wave Quantum, and Quantum Computing Inc. Are Shaking Wall Street to Its Core With This $1 Billion Warning - Yahoo Finance - October 24th, 2026 [October 24th, 2026]
- Prediction: This Will Be the Best Pure-Play Quantum Computing Stock Over the Next 5 Years - Yahoo Finance - October 17th, 2026 [October 17th, 2026]
- Morgan Stanley says quantum computing could be a $100 billion market one day. Heres its top stock to play the trend - CNBC - October 17th, 2026 [October 17th, 2026]
- Prediction: This Will Be the Best Pure-Play Quantum Computing Stock Over the Next 5 Years - The Motley Fool - October 17th, 2026 [October 17th, 2026]
- Silicon Quantum Computing Watermelon: The Best Inventions of 2026 - Time Magazine - October 17th, 2026 [October 17th, 2026]
- INmune Bio Inc. and Quantum Computing Inc. Partner to Apply Quantum Optimization and AI to Advance Alzheimer's Drug Research and Explore New... - October 17th, 2026 [October 17th, 2026]
- Quantum Computing Is Still Years Away. These 6 Stocks Show Who Is Closest to Real Revenue. - Yahoo Finance - October 17th, 2026 [October 17th, 2026]
- Morgan Stanley Sees Quantum Computing A $100B Market, And It's Betting On This Stock - Yahoo Finance - October 17th, 2026 [October 17th, 2026]
- Quantum Computing (NASDAQ:QUBT) Rating Lowered to Strong Sell at Wall Street Zen - MarketBeat - October 17th, 2026 [October 17th, 2026]
- Quantum Computing Stocks Rebound After Dilution Scare: IonQ and Rigetti Climb 3%, D-Wave Advances 2% - Yahoo Finance - October 17th, 2026 [October 17th, 2026]
- Quantum Computing Is Still Years Away. These 6 Stocks Show Who Is Closest to Real Revenue. - The Motley Fool - October 17th, 2026 [October 17th, 2026]
- We will see Bitcoin disappear within five to ten years due to quantum computing - CTech - October 17th, 2026 [October 17th, 2026]
- IonQ and the University of Cambridge Open Quantum Innovation Centre at Cavendish Laboratory - Quantum Computing Report - October 17th, 2026 [October 17th, 2026]
- Google Says It Just Cracked One of Quantum Computing's Biggest Bottlenecks - Decrypt - October 17th, 2026 [October 17th, 2026]
- Quantum computing presents threat to all crypto currencies, digital assets and passwords: industry is scrambling - New York Post - October 15th, 2026 [October 15th, 2026]
- Watch HSBC on Using AI and Quantum Computing - Bloomberg.com - October 15th, 2026 [October 15th, 2026]
- SkyWater Technology and D-Wave Quantum Extend Manufacturing Partnership to Advance Quantum Computing - Yahoo Finance - October 15th, 2026 [October 15th, 2026]
- IBM executive warns of risk of quantum computing hacks - Phys.org - October 15th, 2026 [October 15th, 2026]
- Explore quantum computing with Oracle and register for a free preview - Oracle Blogs - October 15th, 2026 [October 15th, 2026]
- Classiq and FreeYa Mind Campus Partner on Quantum Computing in Romania - The Quantum Insider - October 15th, 2026 [October 15th, 2026]
- IBM, IonQ, Diraq, and Atom Computing advance to DARPA's quantum hardware testing stage - Network World - October 15th, 2026 [October 15th, 2026]
- Innodata vs. IONQ: A Look at Revenue Trends Between Artificial Intelligence and Quantum Computing Innovators - The Motley Fool - October 15th, 2026 [October 15th, 2026]
- INmune Bio and Quantum Computing partner to apply quantum optimization and AI to advance Alzheimer's drug research and explore new applications for... - October 15th, 2026 [October 15th, 2026]
- INmune Bio and Quantum Computing Inc. Launch Quantum AI Collaboration to Explore New XPro Uses and Biomarkers - Quiver Quantitative - October 15th, 2026 [October 15th, 2026]
- Opinion: Canada is set to take a quantum-computing leap. What will that mean for Canadians? - The Globe and Mail - October 15th, 2026 [October 15th, 2026]
- Universal Quantum Raises More Than $100 Million Series A To Scale Quantum Computing Technology - Pulse 2.0 - October 15th, 2026 [October 15th, 2026]
- OQT, a neutral atom-based quantum computing company, announced on the 15th that it has attracted 14 - - October 15th, 2026 [October 15th, 2026]
- Google Quantum AI Introduces Virtual Error Cancellation for Universal Logical Circuits - Quantum Computing Report - October 12th, 2026 [October 12th, 2026]
- IonQ to Acquire Elisity for Up to $1.3 Billion to Integrate Zero Trust with Post-Quantum Cybersecurity - Quantum Computing Report - October 12th, 2026 [October 12th, 2026]
- IonQ shares fall as quantum computing group agrees $1.3bn cybersecurity deal - Proactive financial news - October 12th, 2026 [October 12th, 2026]
- Quantum Computing Is Eyeing a 2028 Breakthrough, 2 ETFs Could Capture It - Benzinga - October 12th, 2026 [October 12th, 2026]