Mediaboss Marketing

|

Posted: Feb 09, 2017 12:01 AM

Earlier this week Nordstrom announced the retail giant will no longer sell Ivanka Trump brand products in stores, severing the previously held business relationship. Belk, Jet, ShopStyle and Home Shopping Network all followed suit.

In response to the move, President Donald Trump tweeted about the situation.

My daughter Ivanka has been treated so unfairly by @Nordstrom. She is a great person -- always pushing me to do the right thing! Terrible!

While its certainly highly inappropriate for President Trump to go after a private company on issues of family business now that hes in the Oval Office, he isn'twrong on the merits.

Ivanka Trump officially announced she was leaving her company in January ahead of her move to Washington D.C. to focus on new endeavors. One could argue this is no longer her brand or concern, but thats not the point. Its still her name, she built the business and because shes associated with her father, the left is out for blood. This isnt simply about Nordstrom or the other stores dropping the brand. Poor sales were cited for the decision, not politics, but its important to follow the money.

The Ivanka Trump brand is a victim of the Grab Your Wallet campaign, organized by leftist agitators who send mobs to intimidate companies and those who dare buy their products. Its one thing for boycotters to refuse patronage to certain businesses for any reason as individuals, but bullying others into doing the same is a different story. Not to mention, it won't be Ivanka Trump who suffers most from this wrath but instead everyday people working for the brand.

In their efforts and haste to make a statement about President Trump by going after his daughter, leftists, and particularly feminists, are depleting their own cause for tolerance by attacking a champion for women with a proven track record of female empowerment. They're also eroding their ideological path into the White House.

For years, Ivankas clothing line has been providing career women with inexpensive, fashionable options to look and feel their best in the work place. As superficial as that may sound, it matters. More importantly, shes been a staunch advocate for equal pay and flexibility in the workplace when female workers enter motherhood. Her soon to be published book, Women Who Work, promises to give young women the skills they need to have and manage it all.

Our grandmothers fought for the right to work. Our mothers fought for the choice to be in an office or to stay at home. Our generation is the first to fully embrace and celebrate the fact that our lives are multidimensional. Thanks to the women who came before us and paved the way, we can create the lives we want to leadwhich look different for each of us, she describes. Ive been fortunate to be able to build my career around my passions, from real estate to fashion. But my professional titles only begin to describe who I am and what I value. I have been an executive and an entrepreneur, but alsoand just as importantlya wife, mother, daughter, and friend. To me, 'work' encompasses my efforts to succeed in all of these areas.

Just this week Ivanka published a photo on Instagram with the caption, Taking a call in the White House with my personal assistant Theodore.

The photo shows Ivanka, dressed in black slacks and four-inch classic black pumps, managing a phone call while holding her smiling one-year-old son on her lap. Shes in the White House working and being a mother all at the same time. She is the epitome of an ambitious, versatile and successful career woman whos managed to find the coveted balance between family life and work.

At the 2016 RNC Convention, Ivanka gave a speech full of arguments often made by feminists (and Hillary Clinton!) about women in the workplace. At the time, liberal women praised her words and urged her to move over the Democrat ticket.

As President, my father will change the labor laws that were put into place at a time when women were not a significant portion of the workforce. And he will focus on making quality childcare affordable and accessible for all, Trump said. As a mother myself, of three young children, I know how hard it is to work while raising a family. And I also know that I'm far more fortunate than most. American families need relief. Policies that allow women with children to thrive should not be novelties, they should be the norm.

He will fight for equal pay for equal work, and I will fight for this too, right along side of him, she continued.

Most recently Ivanka and husband Jared Kushner, who serves as one of President Trumps senior advisors, were credited with squashing a proposed executive order to strip gay couples of federal benefits. The couple also reportedly pushed the White House to issue a strong statement in favor of LBGTQ rights, certainly in opposition to Trump's socially conservative advisors and campaign advocates.

President Donald J. Trump is determined to protect the rights of all Americans, including the LGBTQ community. President Trump continues to be respectful and supportive of LGBTQ rights, just as he was throughout the election, the statement reads. The executive order signed in 2014, which protects employees from anti-LGBTQ workplace discrimination while working for federal contractors, will remain intact at the direction of President Donald J. Trump.

The Lefts best position to rein in President Trump on many issues they claim to care about is through his daughter, Ivanka Trump. After all, even he admits she is "always pushing him to do the right thing." To their detriment, they fail to see the opening through their blind hatred.

Read this article:
Progressives, Nordstrom, And The Moronic Crusade Against Ivanka Trump - Townhall