Mediaboss Marketing

MAYFIELD VILLAGE, Oh Progressive Insurances most dedicated employee, Flo, is falling in love well, maybe.

In a new advertising campaign, set to launch Monday, May 23, consumers will get another chapter of Flos story -- one that links her to one of the most loved actors in Hollywood -- Jon Hamm.

During the three-commercial series, Flos Love Interest, we find the two were set up on a blind date when he was still a struggling actor. He liked her, but she only seemed interested in saving him money on his home and auto protection.

This unlikely pairing and love story arc is a first for Flo, played by comedian Stephanie Courtney, and Progressives line-up of campaigns and characters.

Flo has been at the heart of Progressives marketing for nearly fifteen years. Weve witnessed her undying love of insurance, watched as friendships have developed, and have even met her family, but one aspect of her life has remained a mysteryuntil now, said Progressives Chief Marketing Officer Remi Kent. In partnering with Jon Hamm, we fan the flames of brand love in a way that consumers can relate to, because who hasnt experienced the awkwardness of unrequited love.

Progressive is set to launch a new advertising campaign, this one following the unlikely pairing of the company's iconic pitch woman, Flo, with Hollywood actor Jon Hamm. (Photo courtesy Progressive Insurance)

The advertising campaign follows Flo navigating an unexpected encounter on the street with Hamm. While he, again, seems eager to capture her heart, Flo only has room for one love in her life: insurance. The commercial series is slated to run nationally throughout the summer on broadcast and digital channels, as well as Hulu. You can watch the campaign videos here.

Years after their unsuccessful blind date -- and his subsequent rise to stardom Hamm once again crosses paths with Flo, rekindling his interest in the apron-clad insurance maven. The three-part journey features Hamm pining for Flos attention, complete with romantic gestures and unexpected insurance emergencies.

Why Hamm?

Like any episodic story, guest stars and are a great way to bring new life into familiar storylines, said a Progressive representative. When choosing our guest stars, we look to identify those who have deep followings or are culturally relevant. Thats why we chose Jon, one of the most well-known actors in Hollywood. Additionally, his name is synonymous with the advertising world thanks to his iconic role on Mad Men, so he was a no-brainer to work with.

Unanswered love is something we can all relate to, so I was thrilled to be able to play a role in this campaign, said Hamm, in a release from Progressive. I really enjoyed the dynamic between Flo and I and was excited to play myself in a campaign with a trusted brand and an iconic character.

Will Hamm win her affections? Will Flo stay true to herself, offering insurance discounts whenever and however she can? We will just have to watch to find out.

Progressive is the third-largest auto insurer in the country and is one of the top 15 homeowners insurance carriers.

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Progressive Insurance to launch new Flo ad campaign with Mad Men actor Jon Hamm as romantic suitor - cleveland.com