Mediaboss Marketing

To cater for an increase in demand for its copywriting
services, UK-based internet marketing agency
SEO
Positive welcomes an extra member of staff to its
copywriting team this week.

(PRWEB UK) 29 January 2012

Often regarded as the United Kingdom’s most
forward-thinking search engine optimisation company,
SEO Positive has big plans for 2012. The team at the SEO agency has recently
decided to enlarge its copywriting team to meet demand for this
particular aspect of internet marketing and is delighted to
announce that Lauren Thomas is to join its
Chelmsford division this week.

Lauren possesses extensive writing experience, having studied
for a degree in Journalism and worked for a number of
marketing agencies prior to taking on this position.

Ben
Austin, Managing Director at the SEO company,
believes that expanding his writing division in the coming
months will benefit the business significantly.

“As Google continues to update its algorithms it’s becoming
more and more important to make sure that sites contain
quality, engaging content if they are to be ranked highly for
a number of highly searched keywords,” Ben explains. “Our
clients need website copy that’s fully optimised yet still
manages to draw in the reader and persuade them to buy, which
is exactly what our professionally trained copywriters can
produce.”

The news comes as SEO Positive expresses plans to greatly
expand its existing list of SEO copywriting services.
The company is now offering a number of options for companies
looking to increase their exposure via press releases, blogs
and articles on the web.

SEO Positive was established in 2007 in Chelmsford, Essex
with the aim of bringing effective yet affordable online
marketing
services to companies from all industries and
backgrounds. The company offers a huge range of services
including search engine optimisation, Pay Per Click account
management, social media marketing and online reputation
control.

###

Ben Austin
SEO Positive Limited
0800 088 6000
Email Information

See the original post:
SEO Positive Extends Copywriting Team

For those of us who have been in search engine
optimization (SEO) for a number of years, we can recall the
days when SEO efforts were measured by a ranking report, alone.
That is to say, you might pick your top 50 keywords, dump these
into a rank checker, run a report monthly, and determine
whether these 50 keywords moved up successfully or fell in the
search rankings.

SEO Evolution

We evolved. We:

Incorporated reports on link building efforts.

Started to incorporate increases in natural/organic search
traffic from our web analytics reports.

Started breaking out branded versus non-branded keyword
traffic.

Started looking at conversion rates (what percentage of our
organic search visitors were completing lead forms and/or
buying products from our site).

Incorporated call-tracking and looked at conversion path,
to include
multi-channel conversion tracking.

What’s Next?

As someone who came into the SEO/digital marketing space from a
traditional marketing background (radio/television/print), it’s
fun to think about where we’re heading next.

It’s been my belief, since
Google’s Vince update of February 2009, that Google
was going to begin to figure out how to fix the “cesspool” of
search results (as Google’s Eric Schmidt called it) by placing
heavy emphasis on “brand”. How, then, does one build a brand in
today’s digital marketing marketplace?

Back in the day, building a brand came down to a formula I
learned while studying advertising:

Reach (number of people who received your message) X Frequency
(number of times those people received/were exposed to your
message) = Gross Rating Points (GRPs), or otherwise the
“effectiveness”/value of the marketing campaign.

Has the practice of SEO evolved to the point where we need to
start looking at reach and frequency, again?

Reach & Frequency is Dead, Long Live Reach & Frequency!

There are many who have said that reach and frequency is an
outdated measurement of marketing success. Until recently, I
was one of them.

Google AdWords used to promote reach and frequency metrics for
CPM-based ad buys. As my colleague
Josh McCoy will often say, if Google’s reporting on
it, chances are it means “something” in their algorithm.

Well, Google is reporting on it:

Perhaps we’re evolving to a point where we should consider
reach and frequency metrics – not as a replacement, but as an
additional metric to show value of our SEO efforts.

Brand Building & Measuring Modern SEO Success

Today’s SEO incorporates many methods of creating and promoting
content. Some content is

Video – perhaps views on YouTube is an SEO metric? 

PR/public relations – should we incorporate number of
mentions in the press? We certainly try to measure the
backlinks produced from such efforts. 

Blog content that goes viral. 

Infographics.

There are loads of tools available to SEOs nowadays to help to
measure “success”, but I don’t think we’ve gotten to the point
where there is a super-tool that can bring all of this together
(if you guys know of one, I want you to comment below so that I
can check it out).

When we develop an infographic, and promote it through
social channels, if it’s done well, we can earn quite a few
good links. Aside from the links, there are some instances in
which the link was removed, but the brand value of the
infographic can remain.

If you’re exposing your brand to a mass audience, there must be
some (SEO?) value in that, right? It’s building your
brand.

I believe that SEO has reached a point where you could make an
argument that some traditional metrics of building a brand
should be incorporated into reporting of “success” for
SEO. If you can build the brand, shouldn’t it help natural
search engine rankings?

If more people are searching for your company’s name, because
you’ve created great content, promoted it, earned
links/mentions/retweets, etc., shouldn’t that help SEO? Should
SEO be given any credit for an increase in branded searches, or
even increases in direct traffic?

What Was (is?) Old is New Again?

Perhaps we’re evolving toward a model that factors reach and
frequency. If we can compile all of the information on exposure
of the brand and how these efforts lead to higher rankings
and/or more traffic (organic/direct or otherwise) and how –
through multi-channel analysis – these efforts are leading to
conversions, then perhaps we'll help position SEO as more
than “just” a direct response marketing effort?

Please share your thoughts!

Register
now for SES London 2012, the
Leading Search & Social Marketing Event, taking place 20-24
February, 2012. SES Conference & Expo features presentations
and panel discussions that cover all aspects of search
engine-related promotion. Hurry, early bird rate expires February
3!

See the original post here:
Reach and Frequency: SEO Secret to Brand Building on Google?

Robert Brandzen with Maximize Revenue Inc Introduces Free Local
On-Site Internet Marketing Consultation for Businesses in
Massachusetts and Rhode Island

Maximize Revenue Inc provides customized internet marketing
solutions to help businesses maximize their exposure on the
internet and within the community. By visiting with businesses to
learn about their vision, together they identify the best ways
for a company to maximize revenue.

Fall River, MA, January 29, 2012 --(PR.com)--
Robert Brandzen with Maximize Revenue Inc introduces free, local
on-site internet marketing consultation for businesses in
Massachusetts and Rhode Island. The personalized internet
marketing firm visits businesses to learn about their clients'
vision and message for their company. By implementing
cutting-edge internet marketing strategies, customized to each
individual business, Maximize Revenue Inc is able to help their
clients establish and strengthen their presence on the internet.
Their mission is to help businesses to maximize exposure online
and within the community, and the team at Maximize Revenue Inc
strives to provide their clients with the best value and best
customer service in the marketing industry.

Their products and services include website development,
website analytics, search engine optimization, social media
marketing, email marketing, and even customized direct mail.
Their fully staffed website development team employs a
professional graphic designer, photographer, and a content
authoring service. Visit their website at http://www.maxrevenuinc.com and
check out they are at your service to deliver marketing results
that will maximize exposure and revenue for your business.

###

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Robert Brandzen with Maximize Revenue Inc Introduces Free Local On-Site Internet Marketing Consultation for Businesses ...

There is no denying the power of marketing with social media in this
day and age but it’s very important to understand exactly why
this is such a powerful marketing platform. What social media
makes possible for business is to establish a brand identity
that engages customers so much that they naturally take action
on the brand’s behalf. This is what is happening for business
when this approach is done effectively. See Mia Davies teach the
most recent and effective use of social media at the upcoming
San Diego
Business Experts Event.

San Diego,
Ca (PRWEB) January 28, 2012

Marketing with Social Media has become a hot topic in the
business world. According to BtoB (Business to Business) Magazine
report, 93% of all BtoB marketers are currently using some means
of social
marketing. The reports are consistent across all media
platforms that marketing with social media is on the rise and in
high demand. TechCrunch reports that brands are increasingly
shifting marketing resources to social marketing.

There is no denying the power of marketing with social media in
this day and age but it’s very important to understand exactly
why this is such a powerful marketing platform. According to
Gary Vaynerchuk, author of Crush It!, “Social media is bringing
business back to small town “rules”- even in the biggest of
urban communities. Word of mouth is more powerful than ever.”
He also stated “brands can now reach customers on a deep
personal level that hasn’t really been possible before and the
customers will respond…businesses and brands are being
humanized.” According to Mia Davies, what social
media makes possible for business is to establish a brand
identity that engages customers so much that they naturally
take action on the brand’s behalf. This is what is happening
for business when this approach is done effectively.

Mia points out that most businesses know that social media is
where they need to be putting their marketing budget and their
marketing efforts but the question is, are they doing it
successfully? This is the exact question that led Mia Davies to
identifying a formula for marketing with social media that she
reports “ is a simple approach that produces more results in
less time.” She goes on to say, “one of the biggest problems
business owners and entrepreneurs face with social media marketing
is that is takes too much time to do it.” According to Mia,
marketing with social media does not have to take a lot of time
when done correctly. There are so many resources, tools, and
systems in place now to make the entire process run on
autopilot.” More importantly she points out, “when done
correctly the time spent on social media will produce long term
ROI.”

To learn more about marketing with social media with Mia
Davies, see her live in San Diego at the grand opening of the
The San Diego Business Experts. The San Diego Business Experts
is an organization in which members have access to weekly
networking opportunities and social media marketing classes.
Attendees at this event will learn social media marketing
strategies for YouTube and FaceBook specifically. Details for
the kick off event of the San Diego Business Experts are as
follows: On January 31, 2012 from 6pm to 9pm at The Dana Hotel,
1710 West Mission Bay Drive, San Diego, CA 92109. In order to
get a complimentary ticket to the event, interested
participants must register at: http://www.SDBusinessEvents.com

Those that are not in the San Diego area can learn more about
marketing with social media from Mia Davies at http://www.miadavies.com/4-steps-to-social-media-success/.
There are numerous resources online but as Mia points out, “The
key when marketing with social media is to keep it simple,
consistent and focus on offering value to your target audience.
As long as you stick to what is proven to work in social media
you will most likely have success but it never hurts to get the
step-by-step training from other’s who have paved the way.”

About Mia Davies

Mia Davies (http://www.MiaDavies.com/in-the-news/)
has a mission to empower entrepreneurs to leverage technology
to get their message out to the world through social media and
internet
marketing. Mia started her entrepreneurial path in
traditional business when she founded a speech therapy
contracting business in 2005. She later when on to learn a
variety of Internet marketing skills and now provides training
and coaching in social media marketing, video marketing, and
Internet product creation. She combines her experience in
traditional business, Internet marketing and personal growth to
assist others in breaking through their barriers and taking
command of their financial future.

Mia Davies

Mia(at)MiaDavies(dot)com

619-333-2519

http://www.MiaDavies.com

"We Support The H.O.M.E. Foundation"

About The H.O.M.E. Foundation:

The Helping Others Means Everything, or The H.O.M.E.
Foundation, is a not-for-profit organization dedicated to
helping our Family of Charities. Frank Verdugo, President of
The HOME Foundation, wants to help as many worthy charities as
possible as they struggle during these tough economic times.
Frank Verdugo helps raise funds through luxury dream home
raffles, prizes, and high profile celebrity events in
Hollywood... "Our mission is to help charities reach their
fundraising goals and to bring awareness to their praiseworthy
causes." Please visit our Dream Home Raffle at: http://www.HOMEFoundationRaffle.com
and http://www.facebook.com/HOMEFoundationRaffle.

# # #

Mia Davies
Mia Davies
619-333-2519
Email Information

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Mia Davies Reveals New Approaches to Marketing With Social Media for Local Business Owners at the San Diego Business ...

26-01-2012 10:29 Key websites are being hijacked, on a day that thousands of internet freedom supporters marched outside in a major two-pronged protest. It's because the country's just signed up to a global web piracy pact, covering everything from movies and music to fashion and pharmaceuticals. But its net stretches wide. One of the key problems seen with ACTA is that it's completely bypassed people and their governments as Polish liberty activist Katarzyna Szymielewicz has been explaining to RT. RT on Facebook: http://www.facebook.com RT on Twitter: twitter.com

Go here to read the rest:
ACTA Anger: Poland signs up to 'censorship' without debate - Video