Mediaboss Marketing

Our industry tends to revisit one topic over and over and over again:SEO is dead. This has been happening for years because someone always wants to drive traffic to a blog post or an article by claiming something similar.

OneBozo once claimed that SEO was b.s. That was six years ago.

It's funny because, six years later, SEOs arestill optimizing website content for search engines and there seems to be no shortage of people who want our help.Truth is, SEO will be here for the foreseeable future. Here's why.

Google still has the potential to provide an enormous amount of traffic through organic search, and does for all of my clients.An enormous amount of money is at stake. Where there's money, there is competition and a willingness to spend money to win.

Search engine best practices aren't intuitive (try explaining rel=canonical to someone who isn't familiar with SEO). There will always be a need to communicate best practices to people whose primary focus isn't SEO every day. This is especially true as Google (and other search engines like Bing, Baidu, etc.) continues to change the rules.

Figuring out intelligent ways to scale keywords across an organization's digital landscape will always be important. People forget that keywords aren't an SEO thing. They're a marketing thing.

The first rule of communication: speak in a language that your audience understands. Good keyword research is actually user research into the language that is most often used by your prospective and current customers to describe your products, services and content topics. Ignore at your own peril.

Many of the same activities that benefit SEO, benefit user experience:

And by the way, the bigger the company, the harder these things are to do on an ongoing, consistent basis. It takes a focused effort, often requiring a guiding hand to ensure that these activities are executed properly.

Even as search evolves by fragmenting into hyper niche channels (like TV did when cable came around) and as it evolves to voice based searching, there will be still be a need to ensure that the technology that is being used to do the searching, one that can find, process, and understand the data that it is looking for.There will still be a need to communicate that protocol to companies that want their information to be found.

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4 Big Reasons Why SEO Will Never Die

"Twitter Tactics" is a free bonus course with all Shoestring Publishing niche startup business courses and covers social media for businesses.

Austin, TX (PRWEB) March 03, 2012

According to Fortune magazine, Twitter and Facebook are a crucial part of any business marketing strategy in 2012. Shoestring Publishing agrees, says Mr. Douglas: "The new course is called 'Twitter Tactics' and covers everything that a business startup owner needs to know to use Twitter and social media to put out the marketing message that gets you customers. You can still benefit by having knowledge of social media, Twitter and Facebook. Maybe today you might not even know what social media is for a business, but it is useful to put messages on Twitter that lead back to your website or Google Maps page, because those little messages are actually picked up by the search engines and help you get more attention online. It's called SEO or search engine optimization. Plus, people can actually find you on Twitter and Facebook these days. More people use Facebook and Twitter than use Google, in fact Facebook has four times more traffic than all Google properties put together, so social media is very important and this bonus course Twitter Tactics will teach you all about Twitter," Mr. Douglas says.

Chapters include:

Mr. Douglas says that a second course covers Facebook and is also a free bonus with every Shoestring business startup course.

For more information visit the Shoestring Publishing website.

About Shoestring Publishing

Shoestring Publishing is the premier online publisher of "extra income opportunities" that anyone can use to earn additional income. Unlike 99% of the so-called "opportunities" that promise to make millions overnight, the Shoestring Publishing mission is to show legitimate methods to earn a little extra income in a short period of time. Shoestring Publishing brings the very best in business startup courses to the public. They don't promise to make their students millionaires, but they do promise to show real strategies for earning extra cash that don't involve any special skills or a massive learning curve. All students need is an internet connection, an open mind and a willingness to learn.

Justin Douglas Shoestring Publishing 512-410-0161 Email Information

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Social Media Marketing in Business Startups is Focus ff New Free Bonus Course from Shoestring Publishing

The opening bedroom scene of Andrea Juillerat-Olvera's new, erotic science-fiction novel Demon's Grace is a classic of its kind. "He is on his knees," it begins, "worshiping the cavernous female torso."

Sadly, for admirers of Juillerat-Olvera, it's about to get harder to enjoy her fruity pose. In what victims are calling the most far-reaching act of censorship of the internet era, Demon's Grace and thousands of books like it have just been effectively banned. To blame is the online payment company PayPal, which has a virtual monopoly over the business of allowing cash transfers to be made via the internet.

The US firm has come to dominate online self-publishing, a rapidly expanding industry which allows authors sell ebooks directly to readers. Last week, without warning, PayPal wrote to every major self-publishing website, announcing that henceforth it will refuse to process payments for clients that sell books which contain certain types of what it regards as "obscene" content.

From now on, the firm said, it will begin aggressively prohibiting erotic literature which contains scenes of bestiality, rape, incest and under-age sex. Ebook websites that sell such works will have their PayPal accounts deactivated. "It's underhanded, unfair and ludicrous, and it bodes badly for the future of free speech and expression," said Juillerat-Olvera, adding that Demon's Grace is now banned by self-publishing sites.

Mark Coker, the founder of Smashwords, one of the world's largest such sites, said the announcement has so far caused roughly 1,000 of the 100,000 novels that he stocks to be withdrawn from sale. "Regardless of whether you or I want to read these books, this is perfectly legal fiction and people have a right to publish it," he told The Independent on Sunday. "It surely isn't for some financial services company to control what is written by an author."

Mr Coker said that attempting to enforce PayPal's effective ban is likely to be impossible. "They say they won't have rape, bestiality or incest presented in a way that might titillate. But deciding what constitutes titillation is completely subjective," he said. "The Bible has incest in it, and rape. Nabokov's literature does. Should we ban the sale of those books?"

PayPal's move is odd because its founder, Peter Thiel, proudly bills himself as one of America's leading libertarians. In a statement, the Silicon Valley firm claimed: "In general, PayPal does allow our service to be used for the sale of erotic books, but we have to draw the line on certain adult content that is extreme or potentially illegal." The firm added that the decision does not represent an effort to impose a morality on the reading public.

Vella Munn, who writes under the name Vonna Harper, said that the guidelines will ban the most successful novel from her back catalogue, Carnal Captives. "It contains a scene of non-consensual sex," she said. "But that doesn't make the book illegal. Given that it sells more copies than all my other books combined, I have to conclude that it's what people want. It's incredible: how can an internet company not believe in free speech?"

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Self-publishers accuse PayPal of censorship

ISLAMABAD, Pakistan Media censorship is nothing new in Pakistan, where military dictators come and go. But newly proposed rules to ban TV programming deemed against the national interest spring from an unlikely source: a civilian government that has prided itself on inching the country toward democracy over the past four years.

The proposals were issued last month by a media regulatory body that says it is responding to public complaints about an explosion of increasingly shrill, fact-twisting and privacy-invading cable news shows. But the draft measures also take pointed aim at coverage that criticizes the organs of the state or undermines Pakistans solidarity as an independent and sovereign country.

Graphic

The two countries are allies but their relationship has been plagued by mistrust over the last 50 years.

Besides condemning the restrictions as impossibly vague, some foes of censorship see the powerful hand of Pakistans military behind them. Any ban on purported anti-state news would extend to coverage of the secessionist movement in Baluchistan, a province where the army and internal intelligence agencies are accused of extrajudicial killings of nationalists.

Last week the interior minister, Rehman Malik, asked cable news channels to stop booking Baluch separatist leaders on talk shows, saying the rebels were spreading propaganda about forced disappearances.

Government officials say the proposed restrictions are not meant to intimidate or impose censorship on the media but are instead intended to prod the raucous TV news industry to regulate itself.

You have to define certain rules for their own betterment, Firdous Ashiq Awan, the minister of information and broadcasting, said in an interview. Its not that government wants it; the whole nation wants it. There must be some rules and regulations.

The prospect of such government intrusion unnerves free-speech advocates, who have watched an emboldened media take on civilian as well as military leaders in recent years. The Pakistan Electronic Media Regulatory Authority, which operates under the information minister, contends that its proposals are benign, but the agency has the power to punish alleged violations by imposing fines and pulling broadcast licenses.

The governments goal is not to educate the media or the public, said Hamza Farooq, a Karachi journalist who has worked at CNBC Pakistan and Geo TV, a leading broadcaster. They are just trying to pressure the media.

Continued here:
Pakistan proposes curbs on raucous media

Western media that is under absolute influence of Israeli lobby is trying to dampen the high voter turnout of Irans parliamentary elections.

The message from Iran is that the high turnout of 65 percent in the parliamentary elections is a response of loyalty against Western pressures and threats.

Press TV has interviewed Mark Dankof, former US Senate candidate from San Antonio about US media's purposeful attempts to spin Iran's elections in a negative light and the disproportionate influence and control of the American news media by the Israeli lobby in the US. What follows is an approximate transcript of the interview.

Press TV: In monitoring some of the media, they led in their coverage of Iran's election by saying 'not fair or free' and then they continued with their story; however, some of these same entities not that long ago were extremely encouraging with so-called elections i.e. one-man elections in Yemen, which we know was absolutely no election at all. Why the difference, what exactly is going on?

Dankof: I think you can pretty much tell the difference in terms of what it is that Israel wants and what the Western multinational corporations want.

A primary example of this - Ron Kampeas had an article recently in the Jewish Telegraphic Agency, which is reproduced by the Jerusalem Post talking about the fact that this pro-Israel element in the US was behind the effort to get the Mujahedin-e Khalq (MKO) or the People's Holy Warriors de-listed by the American State Department as a terrorist organization.

And when we continue to read this article we discover that there is a group called the Global Initiative for Democracy that sponsored this gathering, which are major Israeli lobby figures in the American government and these American governmental figures have clear links to Israel and to Netanyahu's war lobby.

This not an accident and I think it's a microcosm of the larger problem that we come to when we start looking at all of the influence that Israel has in the Western media and the number of these global institutes-for-democracy of various kinds operating under various guises including the National Endowment for Democracy that are little more than conduits for Israel and the Western multi-nationals to try and co-opt the local political scene wherever it takes place around the globe manipulated in a direction that is serving the usual political purposes.

Press TV: As an American here in Iran I have to say one thing I have found interesting in looking at the Iranian people is a sophistication of the electorate and how informed they are. Even children, you are able to enliven discussions about elections; kids have an opinion about what is going on politically.

We touched a little bit earlier on the low turnout in elections in the US - What do you attribute this to? Why the difference - why is there such a low turnout, not only a low turnout in the US, but it almost seems a case of political apathy?

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‘Israel in full control of Western media’