Mediaboss Marketing

One of the first questions companies noodle through when hiring an SEO practitioner is where SEO should reside.This is nowhere truer than in organizations that are hiring an SEO for the first time.

A couple of things determine these decisions as to where SEOs reside: One is budget for head count and the other and the most important factor: Ownership of site (who is responsible for the corporate website).

Before we go into listing all the areas within a company where an in-house SEO should reside, lets get some definitions out of the way.

As mentioned earlier there are many polarizing opinions as to where the best place in the organization for an in-house SEO to reside.Let's consider the most likely options and some of the things to watch out for.

It can seem confusing at first as to why SEO should be part of a companys IT infrastructure group. The rationale behind this is since they have ownership of site from an infrastructure point of view then it would serve best if SEO is part of this group.

Also, as this group is about technology and ensuring the site is working well it seems like a logical place for SEOs to be, correct? Not necessarily. Often the first mistake is letting infrastructure group decide the fate of marketing your site.

If you place SEO in this group then the marketing aspect of SEO will be lost and you may have employee turnover on your hands. Plus, SEO will be fighting battles with marketing and other groups to get SEO changes pushed through whereas it should be the other way around where SEO is fighting battles with the infrastructure group.

Depending on the size of your company, many tend to have a separate Design & Development team. Now, it also depends on the influence of this team as to whether they have ownership of the site or solely operate as an agency within the company.

If the site ownership falls under their purview then chances are SEO could be part of this group. Placing SEO in this group seems to be natural since SEO is all about making changes to the site.

A few SEOs report to this group and it's honestly always puzzling as to why. Many companies still view website as a communications platform hence the corporate communications team end up with website responsibility. The inclusion of SEO here is flawed in so many ways in my opinion as they would be cut off from the main functions like marketing, development, and other teams.

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Where Should In-House SEO Reside?

AUSTIN, TX--(Marketwire -03/09/12)- Yammer, Inc., the leading provider of enterprise social networks, today announced participation in three panels at The South by Southwest (SXSW) Interactive Conference and Festival, to be held March 9-13 in Austin, Texas. Yammer representatives will address topics including maximizing social ROI, improving user experience and cultivating a successful startup culture. In addition, Yammer will be sponsoring two parties open to all attendees at the event.

Panel OverviewsWho: Dee Anna McPherson, VP of Marketing, Yammer What: "The Making of the Modern Office," a session focusing on what makes startups great places to work and how to create successful and fun work environments. When: Sun., March 11 from 11 a.m. - 12 p.m. Where: Courtyard Marriott - Brazos

Who: Maria Ogneva, Head of Community, Yammer What: "How Not to Piss People Off," a session on social marketing best practices to maximize returns on social initiatives. When: Sun., March 11 from 11 a.m. - 12 p.m. Where: InterContinental Stephen F. Austin - Capital Ballroom B

Who: Cindy Alvarez, Head of User Experience, Yammer What: "The UX-Driven Startup: Lessons from the Trenches," a session focusing on practical tools to enhance the user experience. When: Sun., March 11 from 11 a.m. - 12 p.m. Where: Hilton Austin Downtown - Salon A

Yammer-Sponsored Party What: Refuel - day party in conjunction with SocialVibe and theMIX Agency When: Sun., March 11 from 11 a.m. to 4 p.m. Where: The Hangar - 318 Colorado Street RSVP: http://refuelaustin.eventbrite.com/

About Yammer, Inc.Yammer (www.yammer.com) is the leading provider of enterprise social networks, enabling organizations to make transformative changes quickly by empowering employees to collaborate across departments, geographies, content and business applications. The basic version of Yammer is free, and customers can pay to upgrade their network to receive additional administrative and security controls, priority customer service and a dedicated customer success manager. Companies and organizations from across the globe, including more than 85 percent of the Fortune 500, are using our award-winning Software-as-a-Service (SaaS) solution to improve employee productivity and engagement. Visit our blog to see how our customers are benefiting from Yammer.

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Media Alert: Yammer to Discuss Startup Culture, Social Marketing ROI and the Importance of User Experience at SXSW ...

SCOTTS VALLEY, Calif.--(BUSINESS WIRE)--

New Business Strategies, a strategic marketing consultancy, announces the six laws companies should embrace to drive ROI from their social business strategies.

Recent polls found that over fifty percent of B2B companies are seeing their sales cycles lengthen or change. To accelerate sales cycles, B2B vendors must embrace social business models that include new ways to engage with and enable prospects. The biggest challenge companies face is understanding what it means to be a social business. Most executives believe it is either a marketing tactic or an additional channel through which to serve customers.

Companies that transform into social businesses uniquely align outward to their prospects and customers self-directed processes and expectations, says Christine Crandell, president New Business Strategies. The business case is an easy one shorter sales cycles, increased pipeline velocity, and lower cost of sales.

Companies can align to their customers new social-based processes by following the Six Laws of Social Business:

Social business is more than just adopting social media and collaboration tools. Aligning the company to meet buyer expectations is the key to growth, shares Susan Lucas-Conwell, chief executive officer of Great Places To Work Institute (www.greatplacestowork.com). New Business Strategies Seller Compass Framework is a unique methodology to guide us through the social business transformation and more effectively enable, engage and establish, enduring relationships with our customers.

To access New Business Strategies social business assessment tool, please go to http://tinyurl.com/6mdu82r

ABOUT NEW BUSINESS STRATEGIES

New Business Strategies (NBS Consulting Group, Inc.) is an international marketing strategy consulting firm focused on accelerating revenue for mid-size and large companies. For twenty years and across three continents, New Business Strategies has increased the operational performance of clients and achieved 100 percent customer satisfaction. http://facebook.com/NewBusinessStrategies and http://www.newbizs.com

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New Business Strategies™ Reveals Six Laws of Social Business

This post is brought to you by HubSpot, an inbound marketing software company based in Cambridge, MA, that makes a full platform of marketing software, including marketing automation tools. For more information on sponsored posts, read here.

If social media is where its at (and it is) and mobile is where things are headed (and they are), then its the intersection of social and mobile where you -- and your marketing -- want to be. Thats the sweet spot. A study from Juniper Research shows the number of socially active users on mobile devices will rise from 650 million in 2011 to 1.3 billion in 2016.

[More from Mashable: The Four Key Agency Ingredients to Inbound Marketing Success [SPONSORED]]

Make the most of your inbound marketing by learning where the social-mobile sweet spot is and using it to your advantage. Heres how:

1. Be socially correct. Align your mobile initiatives with social media best practices. Remember, social media is best when it creates a dialogue between your brand and the consumer and a discussion among your customers about your brand. Content for the social-mobile space should drive conversations. Keep it short and sweet on Twitter, fill it out a bit on Facebook and use low-res photos or short videos when engaging on social media platforms on mobile devices.

[More from Mashable: The Evolution of the Microprocessor [SPONSORED]]

2. Maximize mobility capabilities. Social mobile initiatives should be mindful of how mobile devices are used. Incorporate voice, SMS, cameras and location-based features whenever it makes sense to do so.

3. Be content-lite. Engage with content maximized for people on the go. People use their mobile devices to search for immediate needs -- pizza now, latte later -- and for snack-sized snippets of information that help them make decisions, often in-store with cash or credit card in hand. Your social media content should address those needs in encapsulated form.

4. Point the way. Make the connections to your social media presence obvious in your mobile tactics. Be sure the ability to tweet, follow, "like" or connect is not only prominent, but encouraged.

5. Think in layers. Social networking is about the engagement between consumers and your brand. Mobile is about the device itself, timeliness and location. Layer mobile device functionality and purpose over social medias strong suit of building long-term relationships. Create campaigns that include geography and immediacy and foster conversations about your brand, products and services.

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7 Things You Need to Do Now for Social Media and Mobile Marketing [SPONSORED]

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Library event brings censorship awareness