Mediaboss Marketing

Whitehall Media, the UKs market-leading business-to-business multi-platform media group is delighted to announce that it has now teamed up with leading Stockport-based internet marketing strategist, Search and More.

Manchester (PRWEB UK) 18 March 2012

Whitehall Media is committed to developing market-leading brands and driving business forward. Its brands inform, inspire and connect in every sector in which the company operates. Whitehall Media has been successfully producing public policy and mainstream commercial strategy conferences and events since 2005, delivering 50 events each year, and working with public bodies, membership associations, think tanks, campaign groups, voluntary organisations and the commercial sector. The company has created a unique range of brands and has demonstrated a proven ability to market effectively to target audiences. In the last 6 years the business has developed and is now justifiably recognised as the market leaders in this field.

Whitehall Media maintains an undiluted focus on content and product quality across conferences, awards, exhibitions, and intelligence services. This enables the sharing of best practice, ideas and inspiration, for better, more timely, and more informed decisions. Whitehall Media gives business professionals the commercial understanding and access to the people and organisations they need to do their jobs better. It specialises in delivering professionally managed and strategically marketed events on the biggest issues of the day, such as Big Data, Big Data Analytics, Critical National Infrastructure, Identity Management, Public Sector Enterprise ICT and Central Government Business and Technology. In order to continue delivering these a top quality service, Whitehall has turned to Search and More, the North Wests number one organic internet marketing strategist, to help it consolidate and build on its success in the market place and deliver an even-better and more-targeted service to its growing list of clients.

Search and More is the internet marketing strategist of choice in the North West with a proven 10 year track record of making business work better and smarter. Search and More doesnt believe in approaching internet marketing in the traditional way. It prefers to look at the whole picture, and doesnt focus purely on search engine optimisation (SEO). Although SEO might improve short-term search engines ratings, it isnt necessarily a sustainable strategy and will never deliver the sort of results that businesses would like. Search and More uses a more rounded, holistic approach that focuses on every aspect of a businesss internet marketing strategy. Far too much emphasis is placed on keywords in internet marketing. Although the right keywords are important and might improve search engine ranking for a while, they will never guarantee that website visitors will like what they see, nor buy any of the products on display.

To get any website noticed, it needs to rank highly in the search engine results, and to achieve this it needs to provide relevant and useful information content. The simple truth is the higher the ranking on Google, Bing and other search engines, the more people will click on the website. Every extra click could be a potential new sale. The aim of search engine optimisation (SEO) is to improve search ranking for chosen keywords. Not all websites can be on the first page, there are only 10 places available, but with some effort Search and More can give any website the advantage that will hopefully take it to number one.

Every website is different. Every one will have its own strengths and weaknesses and each will have differing needs and requirements. The company tailors every SEO package around the clients business, as one size does not fit all. To begin with, Search and More will carry out a detailed analysis of the website and produce a report explaining what needs to be done to make the business more effective.

Managing Director, Robert Gaskell, confirmed the details of the new deal and expressed his satisfaction that Search and More has been able to add such a respected and established North West company to its growing list of clients:

Search and More is delighted to welcome Whitehall Media on board. It is a nationally respected company, with a fantastic reputation for delivering quality and measureable value. It is quite rightly recognised as the market leader in its field, and its easy to see why. Search and More is really looking forward to working with Whitehall Media and believe that this will be the start of a long and mutually successful partnership that will be of significant benefit to both businesses in the medium and long term.

The latest agreement comes on top of the recent announcement that Search and More is also now representing another dynamic, high profile UK company, Freshcig. Freshcig is the UKs favourite electronic cigarette supplier, and has built an enviable reputation in the market by offering its customers value for money, unprecedented levels of customer service and unmatched choices: the choice of a healthier and cheaper alternative to smoking tobacco-based cigarettes, the freedom to legally smoke in public spaces, and the UKs best and widest choice of flavours to suit every one of its customers individual tastes. Freshcigs ultimate goal has always been to give its customers what they want, when they want it, at a price that suits. Freshcig is determined to continue to deliver these goals, and has turned to Search and More, the internet marketing strategist of choice, to help it consolidate its rightful place in the market.

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Whitehall Media, the Market-Leading Business-to-Business Multi-Platform Media Group, Teams up with Stockport-Based ...

UNILAB Ideas Positive, the only social marketing congress and competition for college students in the country today, is expanding this year from Metro Manila to the entire Philippines, covering North Luzon, South Luzon, Visayas, and Mindanao.

The nationwide expansion is a result of the encouraging response from universities and college students to the program, which was first launched in 2010 to serve as venue for Filipino youth to improve the health and wellness of their communities with their social marketing ideas.

"The increasing number of positive ideas we receive every year and the passion the youth have shown in helping their communities have inspired us to open the venue to more youth in the Philippines," said Unilab Ideas Positive program lead Barry Barrientos. "By partnering with more youth on this cause, we believe that well also be able to help more communities become healthier and more productive."

Fifteen communities all over the country will benefit from this expansion through the social marketing programs by 15 youth teams that will all receive P100, 000 seed money for the implementation of their ideas.

One of the participants to the boot camp, Jhanette Co of the University of the Philippines (UP) Diliman, thanked the program for giving young people like her the opportunity to be heard and make a difference.

"Unilab Ideas Positive is a game changer by providing us with a venue to learn social marketing from experts, and more importantly, giving us the opportunity to make meaningful change in communities by bringing our ideas to life," she shared. "Its refreshing to see how a big company like Unilab demonstrates belief in the youth of today."

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Unilab Ideas Positive invites the youth to team up for a healthier Philippines

Joseph Brean Mar 18, 2012 8:00 AM ET | Last Updated: Mar 17, 2012 6:31 PM ET

To judge by the loudest headlines and the most retweeted quips, censorship has been having a bad run in the last while, with failure heaped upon failure.

Overseas, the Arab Spring was credited as much to free-flowing social media as to the rebels who used it, and the campaign for dissident Chinese artist Ai Weiwei made him more famous than ever. A request by the U.S. government that science journals withhold details of bird flu research because of bio-terrorism fears caused a furore that is likely to end with their publication. And in Canada, the federal human rights law against Internet hate speech is about to be repealed and/or judicially overturned as censorious overreaching that violates the Charter right to free expression.

The Internet has made us feel free, and in its glare, the censor has come to seem like a foolish, out-dated, beady-eyed accountant of ideas. Censors are like poisoners, according to Nick Cohen, author of a new book on the subject. They can be successful or famous, but not both.

Behind the news, however, censorship is alive and well in the free world, and is at its most effective when victims pretend it doesnt exist.

Alicia Canter/Observer

Nick Cohen.

Among its greatest enablers, Mr. Cohen writes in You Cant Read This Book: Censorship In An Age Of Freedom, is the phoniness rampant in an overexposed Western culture, in which rebel poseurs fight battles that have already been won.

It is easy and common, he says, to pose as a smasher of taboos, a transgressive artist, an edgy comedian, or a brave journalist speaking truth to power

Its very hard for them to admit to being afraid, even though its essential, he said in an interview on the launch of the book in Canada.

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Censorship is alive and dangerous, even in the West

March 18, 2012 in City

OLYMPIA Im not going to negotiate in the newsmedia.

Politicians at all levels love to utter that sentence when its to theiradvantage.

But lets get real. If they think it will help their cause, their legislation or their budget, they like nothing better than to negotiate in the media. If they get angry, frustrated, boxed in or closed out, they negotiate in themedia.

Last week, Senate Republicans and their three disaffected Democratic allies didnt just negotiate, they presented, explained and defended their brand-new budget proposal in Olympia. This annoyed some other participants in ongoing closed-door budget negotiations, who were taken by surprise at getting that proposal at the same time as the news media and the rest of thepublic.

Among the most irked was Gov. Chris Gregoire, who has been the chief cat herder of the Legislatures overtime budgeting process. When she took questions from reporters a few hours later, its a wonder the video didnt show steam coming out of her ears. She didnt negotiate, mind you. She did say that one thing Senate Republicans were proposing, charter schools, is DOA and lobbyists who want to see their bills signed better be calling legislators to give them a not-so-gentle push towardcompromising.

But when it came to discussing what options shes proposed for legislative leaders to consider, her answer was emphatic: IM not going to negotiate in themedia.

Protestations about negotiating in the media are a corollary to another theorem of public officialdom: that elected officials must discuss some things behind closed doors so they can speak freely. Makes one wonder what theyre self-censoring from their normal publiccomments.

In truth, everyone negotiates in the news media when its to their advantage and complains about it when its not. Like John Kerrys stance on the war in Iraq, theyre against it until theyre forit.

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Spin Control: ‘Media’ negotiations are only problem when they don’t work - Sun, 18 Mar 2012 PST

DECATUR When David Lanterman took over ownership of the Lincoln Theater 4 in January 2011, he knew changes were coming and not just to the 90-year-old movie house.

Aside from cosmetic work to refurbish the building, his greatest task as owner has been one that is facing all operators of small, independent theaters: the movie industrys switch to digital film and projection equipment. But even though he knew the switch was coming, that doesnt mean the $70,000-per-screen conversion costs were any easier to bear.

We knew that the switch was coming, but it gained so much speed in the last year that it forced us to make it happen much sooner than I initially expected, said Lanterman, who resides in Lincoln. I thought we would have a good three years or so, but there was more pressure than expected. It wont be possible to run a theater on only 35 mm in a few years as more and more films are released on digital. Youre going to have to change or close. And many will close, especially the small places.

The outlook is the same for independent theaters all over Central Illinois and, by extension, around the country. Many simply dont have the funds necessary to make the initial investment to acquire the digital film equipment. Others, such as the Lincoln Theater 4, have made the transition successfully and hope to recoup their investment in the next few years through compensation programs with studios and digital equipment companies.

Lantermans theater began all-digital shows March 2.

The case of the Lincoln Theater 4 is particularly unusual, however, as the buildings four screens already had been outfitted with digital equipment when he took over, but he was unable to assume the lease on these projectors from the previous owner. Instead, the theater returned to older 35 mm projectors that were fortunately still on hand until Lanterman could afford to bring back the digital equipment.

I couldnt have even bought the digital equipment they had here if I wanted to, so we had to wait, he said. Were able to do it now because of our community support, which has been beyond even what I was hoping it would be. The people have a sense of ownership, a realization that this is our theater. Our attendance is up around 25 percent from what it was at last year.

Not all small theaters have the resources to make the initial conversion, however. Some, such as the one-screen Onarga Theatre, are turning to their customer base in hopes of raising the entire $65,000 needed to stay in business. If the ongoing fundraiser fails, then another small town will lose its theater, leaving customers to drive 30 or 45 minutes to larger cities such as Champaign or Kankakee to see a movie at a national chain. And yet, owner Randy Lizzio is optimistic.

I think it can succeed, and the amount of money we raise will continue to slowly rise, said the Onarga Theatre manager of four years. Were going to keep chipping away at the total and hosting fundraisers. I know our meter doesnt look too good right now, but you never know how things will change.

The meter Lizzio refers to represents the path to the necessary $65,000, and can be viewed at the Onarga Theatre website. Currently sitting at about $3,000, its a daunting hurdle for film lovers in the small town to overcome, especially given that Lizzio refuses to raise ticket prices from the $5 range or increase the cost of concessions.

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Cost to go from reel to digital may close some smaller movie theaters