Mediaboss Marketing

12-06-2012 13:23 Hands-on workshop unlocks insider secrets to social media success The latest techniques for producing engaging press releases for social media, were demonstrated by industry leaders to PR and Marketing pros in sunny Miami (PR NewsChannel) / June 12, 2012 / MIAMI GSMI hosted a social media workshop on the old school vs. new school method of creation and distribution of press releases. Unlike other social media seminars, GSMI's hands on workshop goes into the "how to" of digital press release success. Mike Henniger, international marketing director at Thompson Rivers University, commented that, "The workshop gave me direction on how to select press release targets and keywords for search engine relevancy for the social media platform." This year's 2012 Social Media Seminars brought together representatives from diverse industries from around the world to participate in the Social Media Hands-on Workshop. Participants in the popular "Press Releases for Social Media" session learned to craft a message which would reach and engage the intended audience and drive traffic. Based on this year's high-profile attendees, it is clear that in today's day and age, companies need to know how to use social media to engage their customers. If you are interested in connecting with consumers through social media marketing, don't miss the next Social Media Strategies Summit, August 21-22, 2012 in Denver. For more about GSMI visit: About the Press Releases for Social Media ...

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Social Media Strategies Conference hands-on workshop for PR, marketing pros - Video

Social media is a huge market that branches out across several different areas, and enterprise is among them. Thismoment is among the more prominent vendors that managed to capitalize on an organizations need to manage its presence across Facebook, Twitter and mobile, evidently getting the attention of VCs along the way.

Today the company announced it raised $22 million in a third funding round led by Trident Capital. Venture partner Eric Jeck was picked to join Thismoments board of directors, and is now serving alongside Mark Fernandes of Sierra Ventures and Tim Mayhew, the managing director of Fenway Partners.

We are excited to support Thismoments rapid growth in the emerging social content management space. Thismoment provides robust solutions that help enterprises market in a more engaging manner, utilizing rich media and user generated content, user profile data and insights from user behaviors.

The firms flagship solution is the Distributed Engagement Channel platform, which has seen a lot of growth based on some of the statistics provided by the company. Thismoments revenue tripled in 2010, and currently over a fifth of the Fortune 500 companies are using DEC to handle their social media interactions.

The funding will be used to strengthen operations in the U.S. and expand to Europe, Asia and Latin America. A sizable portion of the money will be going into development as well.

Thismoment has managed to establish itself in a very solid position within a market that is only becoming more valuable. SAP made a $4 billion push into this industry with the acquisition of Ariba, and rival oracle followed suite with two buyouts of its own. Something similar happened after the German BI firm bought SuccessFactors last year.

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Thismoment Raises $22M to Further Solidify Social Marketing Position

A study by researchers at Harvard University offers an intriguing look behind the veil of Chinas extensive Internet censorship effort, and suggests that censorship behavior around specific topics could serve as a predictor of government action. The group found, for example, that censors began removing a higher-than-normal percentage of comments referring to outspoken artist and political activist Ai Weiwei several days before his surprise arrest in 2011.

The research, which the authors call the first large-scale, multiple-source analysis of social media censorship in China, is certainly comprehensive. And its publication comes at a time when the Chinese governments efforts to control online discourse have garnered worldwide attention.

The researchers conclude that contrary to much research and commentary, the purpose of the censorship program is not to suppress criticism of the state or party. In other words, the censors are surprisingly tolerant of people bad-mouthing the government or its representatives. The Internet police in China are much more focused on silencing comments that could spur or reinforce collective action in the real worldlike protests over an activists arrest.

Using an automated process, executed from many locations around the world, including China itself, the researchers collected millions of posts from 1,382 different Chinese social media sites over a six-month period last year. They then ranked the posts according to their political sensitivity and kept track of which ones were removed. Nearly 60 percent of the posts collected were published on Sina Weibo, the countrys most popular micro-blogging platform.

Bill Bishop, an independent analyst in Beijing who monitors Chinese Internet media, says the fact that censors are more concerned with collective action than about individuals using social media to criticize the government is probably obvious to most users of Weibo. What is interesting about Weibo is not what is censored but what is not, Bishop said in an email to Technology Review. It is full of people criticizing the government.

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A Peek Behind China's 'Great Firewall'

FORT LAUDERDALE, Fla., June 13, 2012 /PRNewswire/ -- MMAX Media, Inc. (MMAX) is pleased to announce that PayMeOn has been selected by Foss Manufacturing for the launch of its Antimicrobially-Protected Baby Blanket. According to Ed Cespedes, CEO of MMAX and PayMeOn, "We are very pleased that a Company of Foss' stature recognizes the value of the PayMeOn platform. Mothers are especially passionate about sharing great products on the PayMeOn platform and we think this product is special. To learn more about the Foss Antimicrobially-Protected Baby Blanket launch, please visit: http://www.reuters.com/article/2012/06/12/idUS119742+12-Jun-2012+BW20120612.

The PayMeOn presentation completed on Thursday, May 31, 2012 at 5:00 pm EST can be viewed here: http://paymeon.com/05.31.12%20PayMeOn%20Presentation.pdf . We encourage investors and customers to review the presentation carefully and in its entirety, which highlights the business strategy and current milestones, including:

Forward-Looking Statements

The statements in this press release that relate to the Company's future expectations are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are subject to risks and uncertainties. Words such as "expects," "intends," "plans," "may," "could," "should," "anticipates," "likely," "believes" and words of similar import also identify forward-looking statements. Forward-looking statements are based on current facts and analyses and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management. Readers are urged not to place undue reliance on the forward-looking statements, which speak only as of the date of this release since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond our control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. We assume no obligation to publicly update or revise any forward-looking statements in order to reflect any event or circumstance that may arise after the date of this release, even if new information becomes available in the future. Additional information on risks and other factors that may affect the business and financial results of MMAX Media, Inc. can be found in the filings of MMAX Media, Inc. with the U.S. Securities and Exchange Commission.

Contact:

MMAX Media, Inc. Investor Relations: 1-800-991-4534 ext 101

http://www.paymeondeals.com http://www.paymeonmerchants.com

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MMAX Media Selected as Exclusive Launch Partner by Foss Manufacturing; Highlights Recent Data Presented to Public on ...

The hot media marketing strategy of the moment: land the rights to new Internet domain names.

Several major media corporations spent big on applications for new generic Top Level Domains, including three of the four American broadcast networks, the BBC and the Boston Globe, according to documents released Wednesday by ICANN. Included in the massive list of more than 1,900 applications released by ICANN on its "Reveal Day were submissions for .abc, .cbs, .fox, .hbo, .bbc, .boston and .showtime by the relevant companies. Guardian News & Media, the London-based publisher, spent the most, applying for four gTLDs: .guardian, .guardianmedia, .observer and .theguardian. Xinhua, the Chinese state news agency, applied for two gTLDs in Chinese characters.

Most are defensive registrations, said Ron Jackson, publisher of the domain name trade publication DN Journal. Any of them would be crazy to move off the .com, but I could see them using their next brand extensions for specialized marketing campaigns and that sort of thing. A lot of major corporations, including Internet companies, did not see the need to own their brand name as a domain extension. Facebook did not apply for .facebook or any other TLDs.

The companies gave clues in their applications about how they might use the new domain names. Several suggested that they might use them internally as a safer, more secure way for the particular company to use the Internet.

ABC wrote that it might have a Revenge.ABC domain featuring new and/or promotional show content with an easy-to-remember domain name address. Fox suggested that Simpsons.fox and Avatar.fox may be coming soon, telling ICANN that it might use the .fox name for characters, news anchors or other individuals associated with the Fox Businesses, e.g., MARGESIMPSON.FOX, BILLOREILLY.FOX. CBS laid out a four stage rollout of .cbs and .showtime. The company would begin by using them internally, perhaps following up with strategies to potentially migrate traffic to CBS Domains new gTLDs, .CBS and .SHOWTIME. If it works,it may begin pushingits Web traffic away fromits .com sites, the company said. The applications also provided some insight into how these companies view their old-world assets in the digital age. ABC, for instance, wrote: Although it is unknown how the mobile-computer-TV viewing model will evolve, the company believes a crucial component of marketing and consuming ABC content will continue to involve and be built upon internet models and protocols.

Of all the media companies, HBO came closest to confirming Jackson's hunch about defensive strategies. Inits application, the company wrote that its top reason to get .HBO is to secure the renowned HBO brand in this new Internet space to ensure that only applicant and its affiliates are able to register and control the second-level domain names in the .HBO TLD.

Several big media companies NBC, CNN, NPR, The New York Times, The Associated Press, Reuters and Time did not apply for new domain names.

The Guardians efforts could run into some trouble. U.S.-based Guardian Life Insurance Company has also applied for the .Guardian gTLD. If the two companies cannot come to some agreement, they may duke it out in an auction that could escalate the price. Applying for the .Guardian Top Level Domain falls squarely within Guardian News & Medias transformation into a digital-first organization, arepresentative told POLITICO in a statement.

This article first appeared on POLITICO Pro at 2:53 p.m. on June 13, 2012.

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Media sites seek new domain names