Mediaboss Marketing

NEW YORK--(BUSINESS WIRE)--

Inuvo (NYSE MKT formerly NYSE Amex: INUV), an Internet marketing and technology company specialized in marketing browser-based consumer applications, managing networks of website publishers and operating specialty websites, announced today that the Company has recently expanded marketing of the alOt Appbar and Home Page in Argentina, Venezuela, Colombia, and Chile, attracting a live user base of approximately 640,000 users. Brazil, the Companys second largest user base after the United States, has over 1.4 million live users of the alOt Appbar and Homepage.

Inuvo has had a strong history of success in attracting and monetizing users in South America, stated Peter Corrao, President and Chief Executive Officer of Inuvo, Inc. We decided to further penetrate the South American market based on our Companys success with the alOt Appbar in Brazil, which has a total of 1.4 million live users. Argentina, Venezuela, Colombia, and Chile already have approximately 640,000 live users, and we look forward to continuing to garner and retain users in these developing economies.

Following these new market expansions in South America, as well as those in Turkey, Italy, and Russia announced last month, Inuvo now operates the alOt Appbar and associated marketing efforts in 26 countries and 7 languages. New users are attracted by the hundreds of free, simple-to-use, and easy to access applications in the alOt Appstore. These products, which offer full search capabilities, are primarily monetized by users typing in search and clicking on pay per click ads.

Live users are defined as the number of unique alOt Appbar users active on the Internet in the 15-day period prior to the measurement date. The live user count measures active individual unique installations of the alOt Appbar and does not include more than one count per installation.

About Inuvo, Inc.

Inuvo, Inc. (NYSE Amex: INUV), is an Internet marketing and technology company specialized in marketing browser-based consumer applications, managing networks of website publishers and operating specialty websites. To learn more about Inuvo, please visit http://www.inuvo.com.

Forward-looking Statements

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "anticipate," "plan," "will," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including, without limitation, statements made with respect to expectations with respect to: the strategy, markets, synergies, costs, efficiencies, and other anticipated financial impacts of the proposed transaction; the combined companys plans, objectives, expectations, intentions with respect to future operations, fluctuations in demand; changes to economic growth in the U.S. economy; and government policies and regulations, including, but not limited to those affecting the Internet. All forward-looking statements involve significant risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements, many of which are generally outside the control of Inuvo and are difficult to predict. Inuvo undertakes no obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise. Additional key risks are described in the filings made by Inuvo with the U.S. Securities and Exchange Commission, including the Form 10-K for the year ended December 31, 2011 and most recent Form 10-Q.

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Inuvo Expands in South American Markets with alOt Appbar and Home Page

DUBLIN--(BUSINESS WIRE)--

Research and Markets (http://www.researchandmarkets.com/research/pc6cj9/the_b2b_social_med) has announced the addition of John Wiley and Sons Ltd's new book "The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More" to their offering.

Advance your B2B marketing plans with proven social media strategies

Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies.

This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level.

- Describes a methodology for generating leads using social media

- Details how to create content offers that increase conversion rates and drive leads from social media

- Offers practical advice for incorporating mobile strategies into the marketing mix

- Provides a step-by-step process for measuring the return on investment of B2B social media strategies

The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.

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Research and Markets: The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging ...

A Yesmail Interactive study says the effectiveness of social networking and email marketing campaigns varies depending on the day of the week. Its research showed a significant disconnect between when brands conduct campaigns and when they receive the most engagement.

Yesmail Interactive studied a number of retailers including Abercrombie & Fitch, Aeropostale, American Apparel, American Eagle, Ann Taylor, Banana Republic, Diesel, Eddie Bauer, Express, Forever 21, The Gap, Guess, H&M, J Crew, Kenneth Cole, The Limited, Old Navy, Ralph Lauren, Tommy Hilfiger and Urban Outfitters.

Using its proprietary Yesmail Market Intelligence tool, Yesmail tracked and analyzed each retailer's Facebook, Twitter, YouTube and email campaigns over a three-month period to assess how effective they are in driving consumer engagement. The results of the study indicated that many social media and email campaigns do not match up with consumers' patterns for when and how they engage with brands.

What's the Best Day of the Week to Run Your Campaign? In a comparison of the days when brands deploy digital campaigns and when consumers most interact with those campaigns via social channels, Yesmail's findings showed the following:

The data revealed an upward trend in consumers' interaction with video on Facebook, yet this format was only used in 6.5 percent of deployed campaigns.

What's the Best Time of Day to Run Your Campaign? Yesmail's report also showed a discrepancy between the timeslot when campaigns achieved the most engagement and when retail brands deploy their campaigns:

How Does Email Impact Your Social Media Campaigns? Yesmail's research showed that if email campaigns were sent out before social campaigns, those emails drive social engagement via share buttons and calls to action that promote interaction with the brand.

"The correlation we found between email and social media is just another example of how marketers can boost the effectiveness of campaigns when they strategically weave each communication channel together," said Michael Fisher, President of Yesmail.

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Day of the Week Matters for Social and Email Marketing Retail Campaigns

ST. LOUIS--(BUSINESS WIRE)--

The Maritz Institutes Executive Director Mary Beth McEuen has published an article in the award-winning management magazine strategy+business. The article The Social Life of Brands: A marketing strategy informed by neuroscience can help build better consumer relationships and make better use of social media is co-written by McEuen, Neuroscientist Emily Falk, an assistant professor of Communication Studies and Psychology at the University of Michigan, and Matthew Egol, a partner at leading global management consulting firm Booz & Company.

In their article, the three authors collaborate to provide marketers with a science-based framework for creating enduring customer relationships within their marketing strategy. The authors also highlight several well-known brands, including Enterprise Rent-A-Car, Method, Kimberly-Clark, 3M and Embassy Suites, whose marketers have made positive social connections by tapping into and linking their customers values and interests to their brands.

Social value goes beyond functional value and even an emotional connection with a brand. It takes into consideration that every interaction in the context of the brand is part of the brand experience, remarks McEuen. The value of the brand is linked to the relationships it fosters the social connections between people who buy the product or service and identify with the higher ideals and values of the brand. In the world of social media, we have the opportunity to engage consumers around the brand in new and exciting ways.

While marketers are attuned to the power of social communities, the authors delve into the science behind thoughts and actions that drive consumers, as people, to develop deeper relationships with brands. By bringing together the latest in social psychology, neuroscience and other human sciences, the authors created the RULE, which stands for the four tenets that marketers should follow to build better customer relationships: reframe, understand, listen and engage.

Marketers have access to more tools than ever before to foster customer relationships and to develop deeper insights and impactful programs that activate customer behavior, advises Egol. Successful brands take a holistic approach, leveraging the power of digital and social media marketing to tap into customer motivation and deliver a better end-to-end customer experience.

To read the full article, and more about the science behind it and the RULE framework, visit: http://www.themaritzinstitute.com/sbarticle.

About The Maritz Institute

The Maritz Institute is a network of thought leaders advancing the human sciences in business. Through a deeper understanding of people, Maritz solutions help companies achieve strategic goals by engaging stakeholders in ways most meaningful to them. Simply stated, our mission is to help create better business and better lives.

For more information, visit: http://www.themaritzinstitute.com.

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The Maritz Institute Publishes Social Marketing Article in strategy+business

25-06-2012 13:00 --6 corporations control 90% of the media. --On the Bonus Show: Environmental killings rising, molester killer won't face charges, for-profit detention, more. How do you get the Bonus Show? Become a member: If you liked this clip of The David Pakman Show, please do us a big favor and share it with your friends... and hit that "like" button! http 24/7 Voicemail Line: (219)-2DAVIDP Subscribe to The David Pakman Show for more: Broadcast on June 21, 2012

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6 Corporations Control 90% of Media - Video