Mediaboss Marketing

By Umang Patodia - June 18, 2012 | Tickers: FB, GOOG, MSFT, ORCL | 0 Comments

Umang is a member of The Motley Fool Blog Network -- entries represent the personal opinions of our bloggers and are not formally edited.

First Skype and now Yammer. These are trends showing that theMicrosoft Corp(NASDAQ: MSFT)is looking to giveGoogle Inc(NASDAQ: GOOG)a tough fight on the social networking arena. Just after the rumor(reliable sources) ofthe Yammer acquisitionfor a handsome amount of 1.2 billion dollars, we seeMicrosoftstock rising by2.49% in the last 3 daysandGooglestock going down by2.75% in the last 5 days.

Is it a mere coincidence? Isn't it too early to predict?

First withOrkut then Google+, Googlehas been trying their best to create a dominance in the social networking area with little or no success.The companyhas been always dominant in the search engine (almost creating a monopoly) but by far has not had tasted the success of social networking (apart from the early success of Orkut).

Similarly, Salesforce.com just recently obtained Buddy Media Inc. for 745 million dollars, and Oracle Corp(NASDAQ: ORCL)obtained Collective Intent and Virtue Inc., giving both companies social media-based software.

The leader of the market in social networking is of course Facebook Inc (NASDAQ: FB)whileInternational Business Machines Corporation'sIBM connection controls the enterprise social networking realm. But Yammer has had a great impact already. This can be validated by the controversial statement made byMoskovitz (co founder of Facebook) whotold theNew York Times, Work is not a social network, with serendipitous communications and photo collections. Work is about managing tasks, and responding to things quickly." This was clearly anattempt to slam Yammer.

The acquisition of this social networking site confirms the growing trend among businesses to add social media tools for their employees.These are not the only reason why this acquisition is heading towards a positive direction from the perspective of both the companies. The other reasons why it looks to be a profitable venture are:

1.Technical Acquisition: Talking in laymans terminology, Yammer is possibly the best fit for Microsofts amazing office tools (Office etc.). Imagine the effect of networking on these tools. These products are already so well defined and on top of it the ability to integrate the rest of the world could act as a boon for many techies.

2. Microsofts entry pass to the Social world: Microsoft had two choices, either to set up its social network on its own or acquire a networking company. Well, the reason I would say the second is a better choice is simply because of the lack of expertise in this domain. On top of it if you have the required resources to expand in the domain, then simply put your feet on the pedestal.

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Who Will Dominate Enterprise Social Networking?

With the convergence of social networking and mobile phones becoming more pronounced, tech companies are working toward a future when those devices are beyond smart and become intuitive, speakers at a San Francisco conference said Monday.

Using built-in accelerometers, GPS systems and compasses, a phone can have a "sixth sense" in determining when its owner is driving to work or sitting down to lunch, speakers at the Social-Loco Conference said. And then the phone can tap into a social network to make contextual recommendations, such as routes to get around a traffic jam or a new dish to try.

"It should be able to understand you automatically," said Sam Liang, founder and chief executive officer of Alohar Mobile, a Palo Alto company that is working on just such a mobile platform.

The conference at the Mission Bay Conference Center focused on social networking, location-based services and mobile phones, trends that are particularly important to the biggest social network of all, Facebook.

Generating revenue from mobile users is one of the key investor concerns that dragged down Facebook's stock price after its debut as a publicly traded company last month. The company previously warned it did not have a proven method of generating revenue from mobile. But in the past few days, Facebook's stock has rebounded, closing at $31.41 per share Monday, $6.59 per share lower than its initial public offering price.

Facebook is working on different mobile advertising opportunities and has seen "really significant interest" in ads in mobile news feeds that the company has begun testing, Carolyn Everson, vice president of global marketing solutions, told Bloomberg.

But the company isn't announcing any new mobile ad products just yet.

Still, taking advantage of social, mobile and location-based technologies is a key to Facebook's future, one of its executives said at the Mission Bay conference.

"The mobile phone is probably the most social device that any of us have," Emily White, the Menlo Park company's director of mobile partnerships, said during a conference keynote.

"It is the most closely held member of my family that is not walking and breathing and something I rely on to do everything from waking up in the morning, to getting me to work, to figuring out, in some cases, what I need to wear," she said.

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Conference looks at social, mobile possibilities

FOSTER CITY, Calif., June 19, 2012 (GLOBE NEWSWIRE) -- via PRWEB - Schools.com, a digital resource for education, recently published, "Is social media making us socially awkward?" an infographic that investigates how social networking online affects relationships and interactions offline.

According to a new study from Badoo, 39 percent of people surveyed spend more time socializing online, and 20 percent actually prefer communicating online or via text message instead of face-to-face.

"It is fascinating to see people gravitate toward social media as an accepted form of communication," shared Michelle LaFrance, spokesperson for Schools.com. "The time we spend connecting via mobile devices, while not face-to-face, allows us to expand our social interaction because they can be used anytime, anywhere."

While many people use social networks to share with friends, 24 percent of people surveyed by Badoo reported missing an important real-time event during an attempt to share the moment online.

The ease and speed of connecting online may lead to friendships that appear superficial. Conversely, offline friendships may seem deeper and more genuine. However, research shows that online social networking can help boost confidence, facilitate new friendships, re-establish old connections and even strengthen relationships with people outside the social networking sphere.

"Regardless of how people connect, they can use social media as a way to maintain real-life friendships," continued LaFrance. "The online world allows them to share good news, plan events with friends and stay in touch."

For news related to this infographic and other information about online schooling and education news, follow Schools.com on Pinterest and @SchoolsEdu on Twitter and become a fan on Facebook.

About Schools.com

Schools.com is a definitive source for education, connecting current and prospective students with the right information, people and schools to help them advance in life. Featuring in-depth sections with faculty interviews, campus tours and national education news, the site aims to be a hub for higher education topics and trends. Schools.com is owned and operated by QuinStreet, Inc. (QNST), one of the largest Internet marketing and media companies in the world. QuinStreet is committed to providing consumers and businesses with the information they need to research, find and select the products, services and brands that meet their needs. The company is a leader in visitor-friendly marketing practices. For more information, please visit QuinStreet.com.

This article was originally distributed on PRWeb. For the original version including any supplementary images or video, visit http://www.prweb.com/releases/2012/6/prweb9602137.htm

Read more:
Social Networking Influences Real-World Relationships According to Schools.com Infographic

by Muhammad Jalloh

For you to become an informed Joomla web designer, there are some basic (but crucial) facts that you need to know about Joomla. This will save you a lot of trouble, disappointment and technical development problems along the way.

In this report, we will take a look at 7 of the most crucial pieces of information (and a bonus one) to help you make the best of learning how to design Joomla websites. Without much ado, here they are:

Crucial Fact #1: What is Joomla?

Joomla is a Content Management System (CMS) that is built on the PHP programming language. It is used to design and develop dynamic (interactive and changing, based on user needs and requests) websites. It uses MySQL as a database to store the site users, articles and other information needed and used by the website.

Hint: Even though, Joomla is built using the PHP programming language, you dont have to know a single line or command of PHP for you to use Joomla to design and develop interactive and sophisticated websites. You will have an added advantage over others if you already know some PHP, but dont worry, you can develop perfectly-great websites without having to write a single line of PHP code yourself. NEITHER do you need to know MySQL. You can build and launch functional Joomla websites without knowing MySQL.

Crucial Fact #2: Skills Needed to Develop Joomla Websites

There are no advanced skills needed to develop Joomla-based websites. But here are some skills that will come in handy sometimes:

HTML: A working knowledge (even if basic) of HTML is useful especially when you want to do some custom modification of the Joomla templates. But dont worry, if your HTML skills are not nearly as great. But if you need to brush up on the fundamentals, go to http://joomlasultan.com/css-html-tutorials for a list of free resources to help you.

CSS: Cascading Style Sheets is a form of HTML that is used to design the formatting (tables, color schemes, etc.) of your website. It is used heavily in designing your Joomla templates. But you dont need to be an expert in it to design and develop a nicely working Joomla website.

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About Joomla: 5 Crucial Facts You Should Know About Joomla to be an Effective Joomla Web Designer

The speculation has been growing all weekend about what Microsoft will be announcing today. Last Thursday the company sent an email to press members requesting their presence in Los Angeles today. There was no word about what sort of product would be announced, or even what division would be making the announcement. This will be a major Microsoft announcement you will not want to miss it, was the only hint.

The most reliable rumors so far seem to pin the topic of the event to a tablet launch. That doesnt answer the question, though, of why Microsoft is choosing Los Angeles as a venue rather than something closer to its Redmond, Washington headquarters.

Now, TechCrunch is repeating the tablet rumor, but theyve added some details. Citing folks with knowledge of the situation, they state that Microsoft and Barnes & Noble will be announcing a Kindle Fire-style tablet/e-reader. They also cite a different anonymous source as saying that the tablet will have Xbox LIVE streaming capabilities.

Both of these things are certainly a possibility, of course. Back in April it was announced that Microsoft and Barnes & Noble were coming together to form a company called NewCo, which would develop a NOOK app for Windows 8. Speculation about a NOOK device running Windows 8 has been making the rounds since then. As for the Xbox LIVE rumor, its clear from Microsofts E3 press conference that the company is hoping to make the Xbox brand the center of its Windows 8 gaming strategy.

If a Windows 8 Nook tablet streaming Xbox LIVE content is really todays announcement, why didnt the company debut it at E3 along with their SmartGlass technology? My guess is that the announcement will involve movie studios or record labels in some way. Perhaps the Zune brand will finally be put to rest with the debut of Xbox Music. Whatever the truth may be, we will all find out today when the Microsoft event starts at 6:30 EDT.

(via TechCrunch)

Read more:
Microsoft to Announce a Nook Tablet?