Mediaboss Marketing

Google may be moving too slowly in building up Google Apps' enterprise social networking (ESN) features, at a time when this type of software has become a key component in workplace collaboration suites.

On Wednesday, the company took another step in its effort to tailor its Google+ consumer social networking site into one that Apps customers can use to boost collaboration among their employees.

Although moves in that direction are welcome for the Apps email and collaboration suite, Google might do well to speed up the pace, since demand for ESN software has been growing robustly, a trend expected to intensify in coming years.

"We have to think about this as the art of the possible," said Forrester Research analyst Rob Koplowitz, referring to the development of Google+'s ESN capabilities.

ESN software provides Facebook- and Twitter-like functionality adapted for workplace use, including employee profiles, activity streams, microblogging, document sharing, content rating, blogging, discussion groups and online communities.

Spending on ESN products grew almost 40 percent last year to $767.4 million, and is expected to increase at a 42 percent compound rate through 2016, when it will reach almost $4.5 billion, according to IDC.

Microsoft recently paid $1.2 billion to acquire ESN vendor Yammer, a deal intended to boost enterprise social collaboration capabilities in SharePoint, Office, Dynamics and other Microsoft products.

IBM, VMware and Cisco have added ESN components to their broader enterprise collaboration suites, while Oracle and Salesforce.com have done the same to their broader enterprise application stacks. And there is a thriving ecosystem of pure-play ESN vendors like NewsGator, Jive Software and Telligent.

Although Apps was launched in 2006, Google only started working on an ESN component last year, when it made it possible for Apps administrators to offer Google+ to their end users as part of their suite.

This week, Google threw in an initial set of IT controls to let Apps administrators set companywide default restriction settings for Google+ posts and multiparty video conferencing via the Hangouts feature. These IT controls are available to customers using the Education, Government and Business editions of Apps.

Excerpt from:
Google too slow with Apps enterprise social networking development

By MANSUR MIROVALEV Associated Press

MOSCOW (AP) - Investigators say police have detained a man who has confessed to killing two women in a central Russian city, and then tried to mislead investigations by scrawling a message at the murder scene demanding freedom for jailed members of the Pussy Riot band.

The man - a 38-year-old university professor named Igor Danilevsky - was detained Thursday in Kazan, Russia's Investigative Committee said on Friday. It said Danilevsky wrote "Free Pussy Riot" on a wall in the victims' blood because he wanted the deaths of the 38-year-old woman he dated and her mother, 76, to appear as if they were a "ritual killing."

The Committee said Danilevsky had convinced the woman to take out a loan to repay his debts, and promised to marry her. Police had found the knife used to stab the women to death and disfigure their faces and bodies, it said.

Three members of the band were sentenced to two years in prison earlier this month for a February "punk prayer" in Moscow's main cathedral entreating the Virgin Mary to save Russia from Vladimir Putin, who at the time was on the verge of winning a third term as Russian president.

The trial, widely seen as Kremlin-orchestrated, caused an international furor, with celebrities such as Paul McCartney urging Russian authorities to free the band.

The jailed band members' attorney had called the two women's murder "either a horrendous provocation or a psychopathic" case.

Kremlin-friendly media and the Orthodox Church clerics had seized upon the alleged link between the murder and the band to lambast the artists and their supporters, and compared them to mass murderer Charles Manson, who also used the blood of his victims to write on the walls of their houses.

Some Russian publications ran headlines claiming Pussy Riot supporters "committed" or "inspired" the double homicide. The coverage was full of the mostly negative terms used by Kremlin-friendly television networks and media in their coverage of the protesters' trial.

The Orthodox Church has called the band's stunt sacrilegious, but hundreds of artists, musicians and other intellectuals have signed petitions urging authorities to free them.

Original post:
Arrested Russian killer denies ties to Pussy Riot

New York,NY (PRWEB) August 30, 2012

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eBoxed Launches its Newest Website for Internet Marketing Solutions

MADISON, WI--(Marketwire -08/30/12)- Shoutlet, the leading cloud-based self-serve social marketing platform, today announced integration and support of foursquare for the Shoutlet 5.0 platform. Beyond tracking check-ins, mayorship, photos, and tips, marketers will have access to multi-level reports for their locations to keep a pulse on venue activity and visitor demographics. As a result, marketers will be able to plan better location-based specials as part of their social campaign strategy.

"As a Shoutlet customer, we're very excited about the recent foursquare integration, as it will allow us to more effectively manage our 500+ foursquare brand and hotel-level venues worldwide," said Tiffany Strobel, Social Media & Community Manager, Fairmont Raffles Hotels International. "It's nice to be able to do all of this from one dashboard, instead of logging-in to multiple sites."

Do-it-yourself marketers will be able to do the following activities for foursquare on the Shoutlet platform:

These features are currently available for beta customers, and will be open to all Shoutlet customers in the near future.

"It's great to see Shoutlet making these features available to their customers in a unified social marketing platform, and we're excited to watch the functionality expand as more features are enabled in the foursquare Merchant API," Eric Friedman, Director of Sales Operations, foursquare.

"We set out to create a meaningful service for do-it-yourself marketers with features that our customers crave and will ultimately help them do their job better," said Shoutlet CEO Jason Weaver. "With the addition of foursquare, we feel confident that marketers will gain a new level of insight into potential customers. In addition, the integration will help them create impactful specials to drive traffic into retail locations."

About Shoutlet

Shoutlet is a leading cloud-based enterprise social marketing platform that enables marketers to publish, engage, and measure social marketing campaigns and activities on social media platforms such as Facebook, foursquare, Twitter, and YouTube. Its industry leading functionality includes a Social CRM for Facebook, Twitter, and YouTube management; Social Canvas for Facebook tabs, HTML5 pages, and custom contest and web app design; Social Switchboard for trigger-based campaign publishing; Social Profiles for data acquisition and interest segmentation; Social Enterprise for corporate-level control of multiple brands, franchises, and agents; and Social Analytics for metric tracking and custom reporting. For more information, please visit http://www.shoutlet.com.

About foursquare

Foursquare makes the real world easier to use by providing tools that help you keep up with friends, discover what's nearby, save money, and unlock deals. Whether you're setting off on a trip around the world, coordinating a night out with friends, or trying to pick out the best dish at your local restaurant, foursquare is the perfect companion. For more information, check out https://foursquare.com.

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Shoutlet Announces Foursquare Integration to Help Marketers Deploy and Manage Powerful Location-Based Programs

29-08-2012 16:23 Officials from Facebook have confirmed 101-year-old Florence Detlor as the world's most senior user of the social networking site. KPIX's Kiet Do spoke to Detlor about her meeting with Mark Zuckerberg.

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The world's oldest Facebook user - Video