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By GARY PINNELL | Highlands Today Published: July 11, 2012 Updated: July 11, 2012 - 12:00 AM

If Art Subklew could describe the 2012 election in a word, it would be exhausting.

Republicans and Democrats find little to agree on these days, but they react similarly to the 2012 presidential campaign. Nearly identical percentages of Republicans and Democrats say the election will be too tiring and annoying.

But on the positive side, there also is widespread agreement that the campaign will be informative and thrilling.

A June survey of 2,013 adults by the Pew Research Center for the People & the Press found just 49 percent expect the election to be entertaining. Fifty-nine percent of Dems say the election will be exciting, compared with 51 percent of Republicans and just 41 percent of independents.

Sally Strickland's word is frustrating.

"People don't get it," said Strickland, who isn't an Obama supporter. If she could magically change something about this election, she'd force the candidates to tell the truth.

Eighty-five percent of Republicans and 83 percent Democrats say the campaign is important, as do 77 percent of independents. Not Crystal Serrano, who buys gold at Lakeshore Mall.

The Avon Park woman is apathetic. "I'm not a very political person. I'm trying to get into it. But my one vote doesn't really count for anything. I wish it could."

Monica Celebrano of Sebring is just annoyed. "It's not for me, it's really not."

The rest is here:
A word about the election

Jim Cramer says, The markets are as "dumb as plywood." But that's a good thing, because it means that anyone paying attention can profit from it, he says. Case in point: A 271-word press release from truck engine maker Cummins (CMI), which, just after 1 p.m. ET Tuesday, single-handedly took down the entire DJIA. Cramer said the press release starts out simple enough, with yet another dividend boost, but then things turn ugly when the release announced lowered full-year revenue guidance. Cramer said for a growth stock like Cummins, the lowering of revenue forecasts is a "death blow". It signals that the world is either slowing or the company's best days are behind it. In the case of Cummins, the company continues to innovate and take market share from rivals like Navistar (NAV), so it's clearly not a company in decline -- which means that the world's economies are indeed slowing more than forecast. Cramer said investors could of seen this coming an avoided it if they were listening to the Alcoa (AA) conference call Monday night. The aluminum maker told investors that demand was slowing more than forecast. Cramer said opportunities like today's can easily be spotted if investors have their eyes open and are paying attention. OFF THE CHARTS: Cramer and colleague Scott Redler went over the chart of Facebook (FB), the IPO disaster from two months ago that might finally be worth owning. Redler felt that shares are now a buy between $30.50 and $32.50 and he expects strength to continue to an additional seven to eight points of upside. Cramer, however, remains bearish on Facebook, saying it's too dangerous to own before the company reports earnings on July 26. Too many questions remain about the Facebook's business, he said, and only the earnings call can answer them. HOME RUN DERBY: The results are in and "Mad Money" viewers have voted Arena Pharmaceuticals (ARNA) as their pick for the biggest winner in the 2H of 2012. While the markets are expecting Belviq to be a $1B-$3B opportunity for the company, it may not be able to live up to the hype, Cramer says. All things considered, Cramer said that Arena has a risk-reward that's too dicey. He prefers Onyx Pharmaceuticals (ONXX), another of his five candidates from Monday's show. He said Onyx's blood cancer drug is also awaiting FDA approval and would be the company's second drug on the market. EXECUTIVE DECISION: Cramer sat down with Jeff Bradley, CEO of Globe Specialty Metals (GSM), a high-quality producer of silicon-based specialty metals. Shares of Globe are just off their 52-week lows but sales were up 5% in the company's most recent quarter. Cramer said Globe tells a compelling story and doesn't deserve to trade alongside other, ailing cyclical companies. NO HUDDLE OFFENSE: Cramer said he's still reluctant to call a bottom in natural gas. While it's true that drillers are slowing production and moving assets into finding oil, and both the U.S. and Canada are progressing with plans to export natural gas to the rest of world, that's still not enough to move the needle. LIGHTNING ROUND: (Bullish) HON buy on weakness; DIS; LULU; CMG; SBUX; CELG. (Bearish) TSCO; GR ring the register and sell; SCSS.

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Jim Cramer's "Mad Money"

LOS ANGELES, July 9, 2012 /PRNewswire/ --In today's business world, well-developed Internet marketing campaigns can help companies compete more effectively and on a larger scale, bringing in highly targeted traffic and building stronger relationships with their existing customers. However, even with valuable, relevant content, if a business' website is not properly optimized and marketed, its current and potential customers may not be able to locate it easily or at all. Avital Web, SEO company in Los Angeles, is offering unique online marketing solutions for businesses both large and small so that they can expand and reach a more targeted audience.

People are increasingly turning to the web to search out new products and services and locate their favorite businesses. Search engines use a series of algorithms to locate relevant websites based on a user's Internet searches. A business whose website has been search engine optimized by a master SEO firm is more likely to enjoy top rankings with the major search engines and thus show up on more Internet searches, often on the first two pages of search results, which is where most Internet users stop looking.

Search engine optimization and Internet marketing experts can analyze a business' website and identify its most pressing needs as well as make a note of areas in which it can improve and strengthen its advertising campaign. Avital Web has extensive experience helping businesses attain top search engine rankings as they learn to build powerful Internet presences.

An Internet marketingcampaign does not have to take months or years to get off the ground. In fact, many businesses see real results quickly by using such high quality marketing strategies as social networking, pay-per-click campaigns, link-building campaigns, content creation, article submission, keyword and key phrase analysis, and more.

No business should be left floundering behind in the Internet age with a website that is not optimized or that fails to capitalize on its strengths. A savvy marketing strategy can help pull in highly targeted traffic and increase conversion rates, making a website more valuable to a business than ever before.

You can visit http://www.avitalweb.com or call (877) 971-7177 for more information about some of the solutions offered by Avital Web. Avital Web is located in Los Angeles, CA.

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Avital Web, SEO Company in Los Angeles, Offers Customized Online Marketing Solutions for Businesses

SACRAMENTO, Calif.--(BUSINESS WIRE)--

StreamSend, a leading email marketing service provider and creator of the free social marketing tool suite StreamSend Share, has added a new feature that empowers businesses to connect with customers and prospects with a real-time widget in email messages, delivering live content that is personalized and relevant up to the second.

With this new real-time widget, StreamSend lets businesses embed any dynamic items they want web sites, social conversations, blogs, news feeds, all kinds of ongoing communications in their emails to engage customers, increase offer effectiveness, and keep content fresh even after campaigns have been sent.

This is a big step forward in creating dynamic marketing communications, said Dan Forootan, president of StreamSend Email Marketing. We work with businesses to create emails that attract and interest customers, and our real-time widget brings data capability that adds another dimension to the value these messages deliver, just by opening the email.

Whether the email contains a video, all or portions of a website, location-based targeting, connection to physical stores or another live component, customers are more likely to enter conversations and respond to offers on a real-time basis within email communications.

And with StreamSend Shares built-in features, businesses can create and send the message once, then customers can easily pass along these messages to other interested recipients, who will also view these items playing in place with real time impact. Businesses can then track all the resulting statistics as the shared communications continue to travel among further recipients.

The StreamSend Share Real-Time Widget is the latest addition as StreamSend Share continually improves to help businesses build profitable customer relationships with content and messages that are welcomed then shared into a continually growing social network of loyal followers and subscribers.

About StreamSend

StreamSend offers an easy-to-use, affordable and reliable email marketing service designed to help businesses maximize the reach of their marketing budget when sending an email newsletter or using Social Media. StreamSend offers a number of industry-leading standard pricing plans, private-label and affiliate programs and hands-on personal client service. Started in 1998, StreamSend is a leader in Email Marketing.

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StreamSend Takes Email Marketers Live

ATLANTA & HONG KONG--(BUSINESS WIRE)--

Engauge, the leading U.S.-based independent agency for the social age, and key founders of WE Marketing Group (WMG), Chinas leading independent agency, have formed WE Engauge, Chinas first global social marketing agency. The firm will serve multinational and native brands throughout Greater China, a country that boasts the largest online population of any nation; its over 500 million users are also the most socially active participants in the world.

There is tremendous opportunity in social media for brands in China, said Rick Milenthal, Executive Chairman of Engauge. The Chinese consumers are adopting these technologies faster than anyone in the world. There is a real void of agencies that understand Chinese consumers and social media culture as well as the unique social platforms within China. Our partnership creates the agency that fills that void.

WE Engauge is already working with several brands, including Lee Kum Kee, Hong Kong Trade Development Council, Cisco Systems, Citibank Hong Kong, Stroili Oro, M&M Mars, and more.

WMG Chairman and industry leader Viveca Chan will serve as Chairman and CEO of We Engauge. In announcing the venture, Chan said, Engauge is a leader in leveraging social media marketing for brands in the United States. Our management team has worked with blue chip brands in China for two decades and understands the unique social media platforms here. Together, we make a winning team, creating new tools and creative campaigns to help clients break new ground and achieve optimum business results.

Milenthal will serve as Vice Chairman of the new agency. Hugo Chan, a renowned leader in the China media industry and author of "Social Marketing: Customer's Engagement" will serve as Managing Partner. Raghu Kakarala, Engauge Chief Technology Officer, will serve as CTO and partner of We Engauge. The agency will work closely with WMG and will share offices in Hong Kong, Shanghai and Beijing.

Engauge and the WMG management team already have strong ties as mutual shareholders of Worldwide Partners, the worlds largest network of independent agencies. I have watched Viveca grow her agency in China over the last 5 years into the countrys leading independent. We are honored to have an opportunity to partner with her on this great venture, said Rick Milenthal.

Al Moffatt, Worldwide Partners President/CEO said, Both WE and Engauge are agency partners in Worldwide Partners, the worlds largest network of independent agencies. The creation of this new social media agency in China through these two partner agencies is just one more example of the power of global connectivity and collaboration among agencies that are part of Worldwide Partners. I have every confidence that WE Engauge will be a social media ground-breaker in China and will be very successful.

Engauge is working on partnerships in Taiwan, Tokyo, London and Sao Paulo to create the first-ever international social media agency.

With WE Engauge, our clients will be able to leverage social media in greater China and throughout the world, said Viveca Chan. No one else in China is leveraging local knowledge with worldwide access like we do.

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WE Engauge Formed to Become Leading Social Marketing Agency in China