Mediaboss Marketing

BURLINGTON, MA--(Marketwire -08/06/12)- Today, Awareness, Inc. unveiled its new, exclusive, Social Marketing Automation suite which, for the first time, allows marketers and brands to identify, store and rank prospects across all the major social networks based on scoring criteria they define. Marketers have been challenged with identifying ROI because social marketing management software has traditionally focused on metrics such as 'Likes,' fans and comments without tying to bottom-line results. This new, industry-first functionality puts marketers in control and allows brands to drive a specific social marketing ROI based on listening, engagement and actions while scoring that criteria based on a company's unique business rules. Awareness works with some of the world's leading brands and marketing agencies including MLB, Comcast, Likeable Media, Raidious, American Cancer Society, Tiger Woods Foundation, The Carlsberg Group, Mindjumpers, Nuance, DemandWare, and Trend Micro.

"The trouble with single-number influencer rankings is that they oversimplify a complex concept," said Paul Gillin, author of "The New Influencers" and "Social Marketing to the Business Customer." "Influence is specific to the situation. Awareness is taking an important step in making it easy for customers to define what influence means to them and to monitor social engagement in a context that's relevant to their business. It's easier than ever to generate leads today because so much information is public, but lead quality continues to be a huge problem. Bad leads do no one any good. This step addresses this stubborn problem. With the Social Marketing Hub, the company is making it possible for its customers to mine public conversations to find and focus on only the highest-value leads."

This set of capabilities is unique and exclusive to Awareness, and includes Social Prospecting, automated collection of Social Profiles, and Social Scoring. Marketers no longer need to rely on one-size-fits-all third party scoring rules to identify the best prospects for nurturing activities or influencers to target. This unique ability to customize and act upon social data fills a deep gap in CRM, Marketing Automation or Email Marketing platforms such as Salesforce.com, Marketo, Eloqua, and SilverPop.

The Awareness Social Marketing Hub allows marketers to easily prospect, capture, target and convert leads. Awareness has placed three components at the core of the solution with capabilities unique in the social marketing field:

"Smart social marketers have moved beyond listening and engaging and are demanding a way to identify more qualified leads, prospects and influencers to drive sales," said Brian Zanghi, CEO of Awareness, Inc. "For the first time in the history of social media, brands have the ability to identify likely customers on the social web, stack-rank them based on their own set of business rules, and engage and market to them for increased sales, market share and brand advocacy."

With over 30 billion pieces of content shared on Facebook each month, YouTube receiving more than 2 billion viewers per day, and Twitter handling 1.6 billion search queries per month, more than Bing and Yahoo combined, the potential for social marketing automation to accelerate user engagement and customer acquisition is profound.

"Mining through millions of data points across all social networks is next to impossible for existing marketing automation and CRM providers," adds Dave Carter, CTO and founder of Awareness, Inc. "Our new Social Marketing Automation suite bridges the gap for these marketing applications by empowering marketers to grow the effectiveness of their systems while avoiding all the social noise."

To learn more about the new Social Marketing Automation capabilities from Awareness, join the free webinar: Social Scoring: The Missing Link to Social Marketing ROI, on August 14, 2012, at 2 pm, EST or connect with us on Twitter @awarenessinc

About Awareness, Inc.With a unique combination of technology, experience and thoughtful support, Awareness enables smart marketers to efficiently and effectively generate ROI from 100% trackable social media interactions. It is the leading provider of OnDemand Social Marketing Automation Software designed specifically to address all key aspects of social media marketing, from demand generation to customer acquisition and social customer engagement. The Awareness Social Marketing Hub, the company's flagship social marketing software, is the only solution available that ties Social Prospecting, Social Scoring and Social Profile Database into one solution resulting in a detailed social marketing ROI. Awareness works with some of the world's leading brands and marketing agencies including MLB, Comcast, Likeable Media, Raidious, American Cancer Society, Tiger Woods Foundation, The Carlsberg Group, Mindjumpers, Nuance, DemandWare, Trend Micro, and Computer Associates. Backed by NorthBridge Venture Partners, Awareness is headquartered in Burlington, Massachusetts. http://awarenessnetworks.com/

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Awareness, Inc. Unveils Industry's First and Only Social Scoring Capability That Drives Repeatable & Predictable ...

SAN FRANCISCO, CA--(Marketwire -08/06/12)- Jobscience Inc., the leader in Social Relationship Management for Hiring, today announced the acquisition of Atomkeep, a pioneer in social profile management. Atomkeep helps users sync their profile information on social networks, job boards and other internet sites. Users gain a streamlined way to validate and control their social identity across multiple sites. Accessing user-validated accounts helps recruiters and employers avoid cases of mistaken identity and potential liability issues.

"It has become common practice for employers and colleges to request access to social media sites and use the information to screen applicants," said Ted Elliott. "Job seekers need to control their social identity and validate what they are willing to share with employers."

On June 26, 2012 the California Assembly Judiciary Committee unanimously approved Senate Bill 1349, which seeks to prohibit California colleges, universities and businesses from requiring a student or prospective student to disclose the user name or account password to social networking sites. A U.S. congressional committee is considering the Social Networking Online Protection Act (SNOPA), which would forbid employers from requiring job seekers or workers to hand over their social networking passwords as a condition of employment.

"Employers want to rely on validated social information and job seekers need the tools to control their public identity. Atomkeep is a first step for Jobscience in bridging the candidate's needs with an employer's request to understand the social graph of future employees."

Atomkeep helps users easily ensure that all of their social network profiles from sites like Facebook, LinkedIn, Google+, Twitter, Pinterest, Monster, Yelp and YouTube are accurate and up-to-date. Users simply build a profile on a single website and then publish it to all of his/her accounts. Users can then give potential employers or universities permission to access their validated and updated social profiles -- which improves the accuracy of the information and eliminates potential mistaken identity situations.

About JobscienceAs the leader in Social Relationship Management for hiring, Jobscience understands that social connectivity is more than a feature -- it's the future. Deployed on salesforce.com's Force.com platform, Jobscience's agile solutions bring social, mobile and CRM processes to talent management, keeping corporations and staffing agencies connected with and attracting top talent. For the last four years, Jobscience has been voted the AppExchange Customer Choice Award in HR and Recruiting by salesforce.com customers, and recently won the 2011 Brandon Hall Gold Award for Best Advance in Talent Acquisition Technology. Discover what Jobscience clients already know: great people, great technology and great companies are all connected. To learn more, visit http://www.jobscience.com.

All trademarks and registered trademarks in this document are the properties of their respective owners.

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Jobscience Acquires Atomkeep to Help Job Seekers Control Their Social Identity

06.08.2012 - (idw) Deutsche Forschungsgemeinschaft (DFG)

First set of projects for networking and social science research cooperation between researchers in India and four European countries approved No 42 6 August 2012

The Indian Council of Social Science Research (ICSSR) in association with the Deutsche For-schungsgemeinschaft (DFG, German Research Foundation), the French Agence Nationale de la Recherche (ANR), the UKEconomic and Social Research Council (ESRC), the Netherlands Organi-sation for Scientific Research (NWO) have launched the first set of projects for networking and social science research cooperation between researchers in India and the four European countries.

The ORA scheme provides a straightforward mechanism for leading social scientists to obtain na-tional funding to collaborate with partners elsewhere in Europe, avoiding many of the bureaucratic obstacles and restrictions associated with other types of European funding.

The scheme is open to proposals in any area of the social sciences, resulting in an exciting portfolio of projects that will influence policy and push the boundaries of our understanding of individual and social behaviour.

This is the first multilateral social science research collaboration that India has entered into. The networking projects will rationalise and economise Europes efforts of engaging with India to pro-duce high-quality, high-impact social science research addressing major global challenges including economic growth and development, energy and climate change, and health and well-being.

The first joint call announced under this India-Europe initiative in May 2011 resulted in six projects agreed for funding over a period of three years. All projects have an Indian partner and five have a UK partner and other European partners. The six projects awarded funding will cover areas of growing social concern ranging from ageing and wellbeing, bullying and pupil-safety, globally ac-cessible medicine to mapping the cultural authority of science, and climate governance.

The awards include:

Mapping the Cultural Authority of Science across Europe and India European Principal Investigators: Professor Martin W. Bauer, London School of Economics (LSE), STeP (Science, Technology & the Public Sphere), Institute of Social Psychology (IPS), London, United Kingdom; Dr. Petra Pansegrau, Institute of Science and Technology Studies (IWK), Biele-feld University, Germany Indian Principal Investigators: Dr. Rajesh Shukla, NCAER Centre for Macro Consumer Research (NCAER-CMCR), New Delhi; Dr. Anil Rai, Andian Agricultural Statistics Research Institute (IARSI), New Delhi Ageing and Well-being in a Globalising World European Principal Investigators: Dr. Ajay Bailey, Professor Inge Hutter, Population Research Cen-tre, University of Groningen, The Netherlands; Professor Maria Evandrou, Centre for Research on Ageing and ESRC Centre for Population Change, University of Southampton, United Kingdom Indian Principal Investigators: Professor K.S. James, Population Research Centre, Institute of Social and Economic Change, Bangalore; Professor S. Irudaya Rajan, Centre for Development Studies, Thirvananthapuram

Indian-European Multi-level Climate Governance Research Network (MCGRN) European Principal Investigators: Professor Miranda Schreurs, Environmental Policy Research Cen-tre (FFU), Freie Universitt Berlin, Germany; Professor Frank Biermann, Institute for Environmen-tal Studies (IVM), Department of Environmental Policy Analysis, VU University Amsterdam, The Netherlands Indian Principal Investigators: Dr. Arabinda Mishra, TERI University, New Delhi; Professor Joyashree Roy, Global Change Programme, Jadavpur University, Kolkata; Professor K.V. Devi Prasad, Department of Ecology and Environmental Science, Pondicherry University, Pondicherry

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First Indian-European Research Networking Projects in the Social Sciences Launched

The worth of a Facebook picture hinges on what it says. For a Phillipsburg man, one picture spoke volumes.

It was worth six months in the Warren County jail.

A picture of Brian Slack, 31, holding a beer on the other side of the Delaware River revealed that he broke three rules of his parole: no Facebook, no leaving the state without permission and no alcohol. Slack was sentenced in June for violating the conditions of a community supervision for a life sentence imposed for a 2001 sexual assault conviction, according to court documents.

Social network requirements in New Jersey, for the most part, stop there, but some lawmakers are seeking to expand restrictions to other offenders. Assemblywoman Donna Simon, D-Hunterdon, announced earlier this month plans to propose an identical version of Louisiana's recently passed law that requires Megan's Law offenders to identify themselves as such in their social networking profiles. Simon said the law would serve as an additional protection against offenders veiling their identity to prey on children.

"Anybody who's ever watched, 'To Catch a Predator' knows they don't come to the door anymore," she said.

The question of a sex offender's right to social networking sites has saturated national discussion in the past few months. The Supreme Court recently upheld an Indiana law banning registered offenders from the sites entirely, and Louisiana's law went live Aug.1. State laws tread in varying degrees of prohibition, which is changing as lawmakers address social networks as tools of supervision.

In New Jersey, lifelong parole is imposed on offenders convicted of aggravated sexual assault, endangering the welfare of a child and kidnapping. A ban on social networks or the Internet as a whole is sometimes a condition of probation but is rarely applied in Warren County, said Assistant Chief Probation Officer Brenda Beacham. It's a special condition considered in cases where a computer was used to commit the crime, she said.

The sites can also be useful tools for probation officers to monitor those in their care.

"There are times when it is helpful because you can see something that you can talk to them about," she said.

However, checking sites like Facebook and Twitter isn't, at this point, a major component of an officer's job, she said.

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Social networking and sex offenders: Pennsylvania and New Jersey approach bans differently

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Press Release

4SC AG further strengthens Supervisory Board with experienced managers from the pharmaceutical industry

Planegg-Martinsried, Germany, 6 August, 2012 - 4SC AG (Frankfurt, Prime Standard: VSC), a discovery and development company of targeted small molecule drugs for autoimmune and cancer diseases, today announced the appointment of Dr Irina Antonijevic and Mr Klaus Khn to the companys Supervisory Board.

In a by-election at todays Annual General Meeting of 4SC AG, Dr Antonijevic and Mr Khn were elected to the Supervisory Board for the remaining term of Dr Jrg Neermann and Mr Gnter Frankenne, who have stepped down from the Supervisory Board. The terms of office will run until the end of the Annual General Meeting that resolves on formally approving the actions of the Supervisory Board for financial year 2012.

Dr Antonijevic, Director Clinical Research at US pharmaceutical company Sanofi, has many years of international experience in clinical drug development and extensive expertise gained in executive positions both in the pharmaceutical industry and in medical research in a university environment.

Klaus Khn, former Chief Financial Officer of Bayer AG (2002 to 2010), has more than 30 years of experience in executive positions primarily in the chemical and pharmaceutical industry with a focus on finance and accounting.

The shareholders of 4SC AG also approved all of the resolutions proposed to the Annual General Meeting by the Management Board and the Supervisory Board with the required majority, including the following items:

- Resolution on the approval of the remuneration system for members of the Management Board;

- Approval of a control and profit transfer agreement between 4SC AG and 4SC Discovery GmbH;

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DGAP-News: Press Release: 4SC AG further strengthens Supervisory Board with experienced managers from the ...