Mediaboss Marketing

03-07-2012 08:58 AnnMarie Walsh, Formerly homeless Individual and Advocate, Public Speaker, presenting at Mashable Social Media Day Chicago 2012: AnnMarie Walsh, Formerly homeless Individual and Advocate, Public Speaker, is the winner of 2012 Chicago Social Media Person of the Year, awarded by The Chicago Social Media Marketing Group:

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AnnMarie Walsh presentation at Mashable Social Media Day Chicago 2012 - Video

Putting in too much time for too little return? You're not the only one. Here's what you're doing wrong.

flickr/ Thomas Hawk

Here's the third in my series where I choose a topic, pick someone smarter than me--which is a pretty easy task--and we trade emails.

The first regarded the best way to learn to be an entrepreneur, and the second how great leaders inspire followers.

This time it's the power--or, in my opinion, the lack thereof--of small business social media marketing. I went to the opposite end of the opinion spectrum and recruited Dave Kerpen, founder and CEO of Likeable Media and author of the NY Times bestseller Likeable Social Media. (Hey, go big or go home.)

The premise: The average small business owner does not get a sufficient return on social media efforts. Most put in too much time and resources for too little return.

Jeff:In specific instances social media marketing can work for a small business--very specific instances. Most of the time, though, the time spent falls into the "Well, you never know..." category.

It feels good and feels right but there's no quantifiable return. Anything over, say, an hour or so a week is a waste of time... you're better off spending that time on direct sales.

Dave: Let's assume, for a moment, that social media only serves a marketing purpose for a small business. Of course, this isn't true, but I'll get to that in a moment. Would you not have small businesses do marketing at all if it's not quantifying? Millions of businesses spend $3000/year on the Yellow Pages. Millions spend on direct mail, radio, and/or print advertising. A waste as well, Jeff?

See the article here:
Social Media Marketing: Why It's Not Working

2012-07-03 12:41

San Francisco - Twitter said in its first "transparency report" that the number of government requests for user information or to block content is rising in 2012.

"We've received more government requests in the first half of 2012, as outlined in this initial dataset, than in the entirety of 2011," Twitter's legal policy manager Jeremy Kessel said in a blog post.

The overwhelming number of requests came from the US, accounting for 679 of the 849 requests for user information. In 75% of the US cases, Twitter gave some or all information.

The largest number of Twitter users are located in the US.

After the US was Japan with 98 cases and Britain and Canada with 11 each.

Copyright violations

"One of our goals is to grow Twitter in a way that makes us proud," Kessel said.

"This ideal informs many of our policies and guides us in making difficult decisions. One example is our longstanding policy to proactively notify users of requests for their account information unless we're prohibited by law."

Twitter said it received 3 378 "takedown" notices so far this year for copyright violations and removed 38% of the requested tweets.

Read more from the original source:
Twitter: Government censorship rising

SHANGHAI, July 3, 2012 /PRNewswire-Asia/ -- STAR China Media Ltd and Puji Capital Limited have entered a joint venture partnership for the investment and development of international TV content for the STAR platform in China and other investment opportunities. The joint venture is to be named Puji Star Media Co., Ltd. based in Shanghai, China.

The venture will invest in internationally inspired TV content and advertising with particular interest in the Americas/Hollywood, Europe, Japan, Korea, and among others tailored for the local Chinese viewers onto the STAR TV's platform including various types of content made for TV and produced for the Chinese market. It shall also invest in opportunities to enhance the profile and value chain of STAR China in China and worldwide.

Mr. Tian Ming, CEO of STAR China, said, "Puji's vast experience in value creation for shareholders coupled with their strong international media network and platforms allows us to be well positioned to the tremendous opportunity that lies ahead for us in the China media market."

Mr. Michael Chien from Shanghai and Mr. Jotaro Nonaka from Japan, Managing Partners of Puji Capital said in a joint statement, "We are honored to partner with Tian Ming and his team who has turned STAR TV to a profitable company within a short time with his creativity and solid understanding to capture the passion of Chinese viewers and its commercial value. STAR China is a very distinctive TV platform that enjoys many content and distribution advantages over its competitors for China market. We believe that Puji Star Media will provide a very unique 'One Stop Gateway' for those who wish to optimize and maximize their business through STAR TV's vast coverage in the China market."

In the announcement of industrial statistic in 2011 by the State Administration of Radio, Film and TV, China's TV market experienced tremendous growth over the past years, with broadcasting revenues increasing US$15 billion in 2005 to US$37 billion in 2010 and enjoyed a 22% increase in 2011. The Chinese media, specifically television content, is growing at annual rate of 27% and producing US$19 billion dollars in 2011 of advertising.

ABOUT STAR CHINA MEDIA

STAR China Media, owned by powerful Chinese media investment fund - China Media Capital and News Corporation, is the only foreign channel that has the right to broadcast directly in China. Based on the international resources, STAR TV is tailor made to more than 100 million Chinese audience with mainly entertainment shows. It is broadcasting 24 hours a day in Mandarin Chinese.

http://www.xingkong.com.cn

ABOUT PUJI CAPITAL

Puji Capital is a Shanghai based investment and asset management firm with a focus in lifestyle, media, property, and consumer industries. Puji's unique and agile investment platform with control of strong capital resources via longstanding relationships with rich list Asian families, high net worth individuals, and institutional partners provides Puji as a valued strategic investment partner.

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STAR China Media Ltd Enters into a Joint Venture with Puji Capital Limited

All it takes is a mouse click or two to enhance the business prospects of the social media-savvy company or land it in hot water.

As the use of social media increases, so do the ethical and legal pitfalls of information control. That was illustrated by the passage this spring of a new Maryland law prohibiting employers, with rare exceptions, from asking for personal account passwords from job applicants or employees.

But other legal dangers of social media use are becoming increasingly evident. Businesses struggle to balance their embrace of social media with the potential for misuse. And for many, they rely on oral guidelines, rather than documented policy.

We consider ourselves as a business to be at the forefront of engaging social media to present a comprehensive image to the public, said Eric Vermeiren, communication manager for Clean Currents, an alternative energy company in Silver Spring.

Besides having a corporate presence on major social networks such as Facebook, Twitter, LinkedIn and YouTube, Clean Currents encourages its employees to use social media to keep up with company events and promote the company. Although Clean Currents lacks defined restrictions on employees use of social media, the company discourages oversaturating the cyberspace with too much or irrelevant information, Vermeiren said.

Clean Currents has 22 employees.

Were in the middle of fleshing out a longer social media strategy, Vermeiren said, adding that there is a bit of a back door when it comes to employees switching between the companys and their personal accounts.

One danger is the potential for employees to take a companys social media followers with them should they change jobs, said Susan Stobbart Shapiro, a partner with Council, Baradel, Kosmeri & Nolan in Annapolis. At a recent seminar for the Chesapeake Regional Tech Council, Shapiro presented the case of Phone Dog in South Carolina, in which an employee had used his personal Twitter account to promote Phone Dog. But once he left Phone Dog, that account and its many followers went with him, leaving Phone Dog in the lurch.

The old-school non-compete language needs to be revised to address this new medium, Shapiro said, adding that social media legal concerns have cropped up more within the last three years.

The Golden RuleStandard Solar, a solar power company in Rockville, applies a Golden Rule approach in allowing employees to use social media, said marketing manager Marisa Hartman.

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Gazette.Net: Workplace social media policies still a work in progress