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BEIJING, July 12, 2012 /PRNewswire-Asia/ -- GC-Rise Pharmaceutical Co. Ltd, in which European healthcare venture capital firm INVENTAGES holds a majority stake, has launched a gynecologic social networking site, the first such in China, in a move to promote the academic exchange.

When social networking is becoming the most populous tool for daily communications nowadays, GC-rise keeps pace with the times and launches the Beauty Microblogs joining hands with medical information services provider 91Huayi.com.

The microblogs, which aims to build itself as China's biggest social networking site in gynecologic circle, will host around 100,000 doctors who could exchange academic ideas, share medial cases on the platform.

"The Beauty Microblogs will serve as a social networking platform in gynecologic world, further enabling cross-regional communications in both academics and clinical trials." said doctors.

Some seasoned experts in gynecologic circle will be interviewed by Beauty Microblogs on a regular basis and doctors can learn the latest technology and academic moves through the platform as well as making friends.

This is not GC-Rise's first initiative aiming to contribute to the women's health industry on the academic world, the company earlier this year sponsored a nation-wide anti-tumors academic exchange event initiated by Committee of Gynecological Oncology, Chinese Anti-Cancer Association.

About GC-Rise Pharmaceutical Co. LtdGC-Rise Pharmaceutical Co. Ltd, established in 2008, is a wholly-owned foreign enterprise invested by INVENTAGES, a major European healthcare and biotechnology venture capital investor, focuses on women's health. Taking "Devoted to human healthcare and a better life" as our mission, the company makes full use of the business networks of our strategic partners in the United States, Europe and Japan, their rich experiences in clinical development, clinical trials and registration in China and their strong strength in distributions, hospital sales and marketing, so as to provide safe, novel and highly efficient medical products and treatment ideas for Chinese women patients.

Please log on http://www.gc-rise.com/ to know more information.

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Women Health Expert GC-Rise Launches China's First Maternity Social Networking Site

Liar is Thursdays word on the U.S. presidential election campaign.

The L word is used against Barack Obama in a TV ad released Thursday by the Mitt Romney campaign.

Meanwhile, the Obama campaign referred to Romneys big Bain lie following a hard-hitting Boston Globe investigation published today.

Mitt Romney stayed at Bain three years longer than he stated, reads the Boston Globe headline.

Mr. Romney has said he left Bain Capital in 1999, but the Globe cites government documents that show the former Massachusetts governor still listed as CEO for another three years.

The timing of Romneys departure from Bain is a key point of contention because he has said his resignation in February 1999 meant he was not responsible for Bain Capital companies that went bankrupt or laid off workers after that date, writes the Boston Globe.

The Romney campaign says the Boston Globe report is not accurate -- but that didnt stop the Obama campaign.

Romney hid the fact that he left Bain 3 years later than he claimed to avoid responsibility for outsourcing, etc, tweeted deputy campaign manager Stephanie Cutter.

Based on Globe report, either Bain filed false SEC docs about Mitts status, or [the] campaign [is] making false statements now, tweeted top Obama adviser David Axelrod.

Mr. Romneys tenure at Bain Capital has been a focus of reporters and the Obama campaign and it continues to dog the Republican presidential nominee.

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Romney and Obama campaigns trade ‘L-word’ as U.S. election race heats up

THE WAIT IS OVER AND IN LESS THAN 24 HOURS, MTV WILL ONCE AGAIN TAKE COMIC-CON BY STORM!

For All the Can't-Miss Action MTV Will Offer from San Diego and Beyond, Check Out the Full Schedule Below

MTV'S COMPLETE COMIC-CON 2012 SCHEDULE

ALL WEEKEND

Need to get online while waiting in line? WiFi access will be available for all convention attendees in the convention center lobbies and panel rooms, courtesy of "Teen Wolf."

For those who can't make it to San Diego this year, MTV News and MTV Geek! will bring the Con to fans providing wall-to-wall convention coverage from the panels, on the floor, in the press rooms, on the streets, and live broadcasts from the Hilton and the Omni hotels throughout the week. Join hosts Josh Horowitz and Steven Smith for fan-favorite movies, comic creators, TV shows, cosplay, gaming and more!

Additionally, Brett Davern from MTV's scripted hit comedy "Awkward" will be on the ground in San Diego as a special guest correspondent for MTV Geek!

Check out http://www.comic-con.mtv.com for the schedule and updates, and follow along on Twitter using #MTVSDCC.

THURSDAY, JULY 12

MTV News' Comic-Con Takeover: "Breaking Dawn" Special 1:00 p.m. ET on MTV.com MTV News' Josh Horowitz will treat fans to a very special "THE TWILIGHT SAGA: BREAKING DAWN - PART 2" live stream on MTV.com with cast members Robert Pattinson, Kristen Stewart, Taylor Lautner, Mackenzie Foy, Ashley Greene, Jackson Rathbone, Kellan Lutz, Nikki Reed, Elizabeth Reaser and Peter Facinelli taking questions. To participate in the live chat via Twitter use @MTVNews and hashtag #MTVSDCC.

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The Wait Is Over and in Less Than 24 Hours, MTV Will Once Again Take Comic-Con by Storm!

Oracle Corp. has announced the acquisition of a social marketing firm. San Francisco-based Involver, founded in 2007, offers tools for developers to create advertising campaigns on social media networks such as Facebook. Terms of the deal were not disclosed.

"Companies are looking to harness the full potential of social media to increase brand loyalty, connect with potential customers and anticipate buyers' needs," Oracle noted.

Oracle, an enterprise software provider, has aggressively fleshed out its social media capabilities in recent months, beginning in May with a deal for Vitrue, a social media engagement service. The following month, Oracle acquired Collective Intellect, a social media analytics company.

Even though Facebook's troubled IPO in May cast some doubt over consumer social media, deals in the enterprise sector have continued at a scorching pace.

Salesforce.com snapped up social media advertising firm Buddy Media in a $689 million tie-up in June, while Microsoft acquired workplace collaboration software maker Yammer for $1.2 billion in July.

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Oracle buys social marketing firm

ScienceDaily (July 11, 2012) A new study conducted by associate professor Bruce McKinney at the University of North Carolina Wilmington shows Facebook users are not as narcissistic as once thought.

While previous studies such as Laura Buffardi and W. Keith Campbell's 2008 paper in Personality and Social Psychology Bulletin showed a correlation between Facebook and narcissism, McKinney's new study, Narcissism or Openness?: College Students' Use of Facebook and Twitter found no relationship between Facebook usage sand narcissistic traits. Lynne Kelly and Robert L. Duran of The University of Hartford coauthored the study, which was recently published in the newest volume of Communication Research Reports.

The researchers focused on whether social networking sites like Facebook were promoting narcissism in college-aged users in a world where being constantly hunched over computers and smart phones is the norm.

McKinney, Kelly and Duran surveyed 233 college students to deduce how much time participants were spending on social media sites and whether their usage showed characteristics of narcissism or openness. Their findings showed that instead of using social media to inflate their ego, Facebook users log on to the site to share their lives with those in their friend circle similar to how they would share photos and stories with friends in person.

"We found that Facebook is ubiquitous," said McKinney. He suggested, "Perhaps it is time to redefine narcissism and narcissistic traits so it includes social media usage."

Although previous studies like the one conducted by Buffardi and Campbell showed Facebook and narcissism are linked, McKinney noted that, with the rise in popularity of social networking sites, the standard for narcissistic behavior might be evolving. He said considering the recent mainstreaming of social media usage, the 2008 report may be dated in documenting the behavior of those using social networking sites to post and share information. He noted that social media is now employed by not only individuals, but by businesses and private institutions and that this expansion paired with more pervasive use of social media may be changing the standards and purpose of the sites in the last five years.

McKinney explained, "We used to have phone booths for a reason -- for privacy. But with Facebook and social networking came sharing with larger groups of friends, which has become customary. We've become an individualistic culture," he said. "It's acceptable to say 'Look at me!' Now, it's the social norm."

McKinney's study focused on the narcissistic traits exhibited by social media users rather than The Diagnostic and Statistical Manual of Mental Disorders (DSM) definition of Narcissistic Personality Disorder. He said he plans to expand his research on the topic in the future.

Despite Facebook's shaky start in the public sector, McKinney says, "it's not going anywhere. Facebook has become universal and a cultural norm in our new, individualistic society."

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Redefining what it means to be narcissistic in a social media world