Mediaboss Marketing

By Phoebe Magdirila August 14, 2012

One of the longest running social networking sites, Multiply, has recently announced that it will shut down its social networking services to rebrand itself as an e-commerce platform.

After eight years of serving as a social media platform for its Philippine and Indonesia markets, this announcement was posted in the companys website as addressed by Multiply CEO Stefan Magdalinski.

As Facebook and Twitter has now become the most visited social networking sites of today, Multiply believes that such Internet sites who are committed to social networking services will do a better job.

Multiplys mission has evolved over the past year and a half to become the biggest and most beloved e-commerce marketplace, states Magdalinski. As our focus has shifted, we have reviewed all of our operations, and made some decisions.

By December 1 they will already be removing the social networking and content sharing aspect of the site. This means, all photos, videos, blogs and social messages of users will already be deleted.

The management has yet to announce how users can download or migrate their content. It will be your choice whether to download, migrate or just let your content lapse (and get deleted), he says.

The company will also provide refund of unused balances for users who have existing Multiply Premium subscriptions.

Meanwhile, existing e-commerce buyers and sellers need not to worry as they will not be affected of the changes.

Our singular focus now is for Multiply to retain its status as a vibrant e-commerce destination in Southeast Asia in the years ahead, notes Magdalinski. We are excited to pursue our own mission to give the 350 million consumers in Indonesia and the Philippines as a great way to buy and sell items online.

Original post:
Multiply drops social networking, to focus on e-commerce

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DOH-7 nagbantay sa killer virus

NEW YORK It's about freakin' time.

The term "F-bomb" first surfaced in newspapers more than 20 years ago but lands in the mainstream Merriam-Webster's Collegiate Dictionary on Tuesday, along with sexting, flexitarian, obesogenic, energy drink and life coach.

In all, the company picks about 100 additions for the 114-year-old dictionary's annual update, gathering evidence of usage over several years in everything from media to the labels of beer bottles and frozen food.

So who's responsible for lobbing F-bomb far and wide? Kory Stamper, an associate editor for Merriam-Webster, said she and her fellow word spies at the Massachusetts company traced the word back to 1988, in a Newsday story that had the now-dead Mets catcher Gary Carter talking about how he had given them up, along with other profanities.

But the word didn't really take off until the late '90s, after Bobby Knight went heavy on the F-bombs during a locker room tirade.

"We saw another huge spike after Dick Cheney dropped an F-bomb in the Senate in 2004," and again in 2010 when Vice President Joe Biden did the same thing in the same place, Stamper said.

"It's a word that is very visually evocative. It's not just the F-word. It's F-bomb. You know that it's going to cause a lot of consternation and possible damage," she said.

No race for the F-bomb Many online dictionary and reference sites already list F-bomb and other entries Merriam-Webster is only now putting into print. A competitor, Oxford University Press, has F-bomb under consideration for a future update of its New Oxford American Dictionary but beat Merriam-Webster to print on a couple of other newcomers: mash-up, added to the Oxford book in 2005, and cloud computing, included in 2010.

No worries, Stamper said. The dictionary biz isn't a race.

Merriam-Webster's Collegiate gets a cover-to-cover overhaul every decade or so in addition to yearly upgrades. The Springfield, Mass.-based company also picks a defining word of each year closer to Thanksgiving. Among the company's other additions this year, including online at Merriam-Webster.com, and various apps:

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‘F-bomb’ makes it into Merriam-Webster dictionary

NEW YORK, Aug. 13, 2012 /PRNewswire/ --There was a time when the word of the professional critic was decisive in shaping public opinion about a new restaurant or diner. Patrons curious to know whether a new eatery was worth the money had little option but to either seek word of mouth or consult the review in the local newspaper. Times have changed, and now, thanks to the Internet, consumer reviewers have taken the place of professional critics in terms of shaping the public perception of an eating establishment. A new report finds that some frequent restaurant patrons log in to Yelp, Google, or Foursquare to log feedback on every meal they consume, sometimes amassing hundreds of highly opinionated reviews of local restaurants. This is good news for consumers who enjoy sounding off about their dining experiences, but potentially devastating for restaurants; according to Reputation Changer, reviews from consumers can prove detrimental to a restaurant's fortune.

Reputation Changer is an industry-leading reputation defense company, and has offered its online reputation management services to restaurants across the country. CEO Cliff Stein has responded to the new report with a press statement, emphasizing the incredible sway that consumer review sites hold over the restaurant-going public. "People don't have to wait for a local newspaper critic to write about new restaurants anymore," says Stein in his new press statement. "Now, consumers can be out running errands, or even driving to a restaurant, and use smartphones to quickly access ratings from Yelp. Truly, consumer restaurant reviews are more numerous and more accessible than ever before."

In addition to being more numerous and more accessible, restaurant reviews are also more influential. According to Reputation Changer, reviews from consumers are often the deciding factor in the decision to dine at a particular establishment. "It's easy for an individual to do a search for local pizza places, and quickly scan the Yelp ratings that come up," says Stein. "If you own a two-star pizzeria, but there are five-star pizzerias all over town, then your restaurant is bound to suffernot just a bad reputation, but declining sales."

Stein also says that responding to negative reviews is not always as simple as restaurant owners think it is.

"A lot of restaurant owners think that resolving the problem makes the negative review go away," he explains. "Therefore, we see a lot of restaurant owners who get negative reviews and then issue apologies to the reviewer, even offering coupons for free meals. That's a nice gesture, but it does not always help the restaurant owner recover his or her reputation; often, those negative reviews remain out there, for all the world to see, even after an attempt at reconciliation has been made."

According to Reputation Changer, reviews should not always earn a response anyway. "Thinking that restaurant owners need to respond to each and every review is erroneous," offers Stein. "It is certainly a good idea to politely respond to positive reviews, and even to acknowledge constructive feedback." Responding to negative reviews, however, can often make a restaurant's reputation woes even worse. "A response typically just makes the review rank better in search enginesmeaning more people will see it," says Stein. "When a review is bad, the last thing in the world you want is for even more people to see it!"

That's why many restaurants turn to professional reputation repair firms, like the one run by Stein. "Reputation Changer reviews the individual needs of each client, assessing negative consumer feedback and other defamatory listings that may be out there," he explains. "Then, we form a tailor-made battle plan. We cannot promise the ability to remove negative reviews, but we do help restaurants to suppress bad reviews, making sure that they are seen by as few people as we can."

ABOUT:

Reputation Changer is a pioneering reputation defense firm, known for its innovation and efficacy in the world of online reputation management. Considered by many to be the #1 firm in its industry, Reputation Changer was established by a group of online marketing and SEO experts in 2009. Since its inception, Reputation Changer has developed a client list that includes all kinds of businesses, from small start-ups to Fortune 500 brands, as well as private citizens, elected officials, medical offices, and more.

Originally posted here:
Reputation Changer: Reviews Are Make-or-Break for Restaurants

After apparently first landing in the late 1980s, "F-bomb" has finally left its mark in the newest edition of the Merriam-Webster's Collegiate Dictionary.

The F-word derivative joins sexting, flexitarian, obesogenic, energy drink and life coach and 94 other new words included in the annual update, which will be published Tuesday, the Associated Press says.

Back in October 2007, a "Kimberley" from Pennsylvania submitted the f-bomb for M-W's consideration. She defined it as a euphemism for "the notorious 'f' word, especially when a person uses that word frequently or capriciously."

Here's how the 114-year-old M-W defines the euphemism for that special word, which cannot be spelled out around these parts.

Keep in mind that dictionaries are not bleeding edge linguistic lighthouses; they lag the turbo-charged lingua franca du jour, blessing words only after they're splashing about in the mainstream. And M-W has lagged its competitors -- sometimes by several years -- in adding other commonly used words.

So who are the cultural bombardiers, and when did F-bombs start falling? AP writes:

Kory Stamper, an associate editor for Merriam-Webster, said she and her fellow word spies at the Massachusetts company traced it back to 1988, in a Newsday story that had the now-dead Mets catcher Gary Carter talking about how he had given them up, along with other profanities.

But the word didn't really take off until the late `90s, after Bobby Knight went heavy on the F-bombs during a locker room tirade.

"We saw another huge spike after Dick Cheney dropped an F-bomb in the Senate in 2004," and again in 2010 when Vice President Joe Biden did the same thing in the same place, Stamper said.

"It's a word that is very visually evocative," Stamper told AP. "It's not just the F-word. It's F-bomb. You know that it's going to cause a lot of consternation and possible damage."

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'F-bomb' lands in Merriam-Webster's