Mediaboss Marketing

September 18, 2012

Penn State has received another award to add to its collection.

The university was recently ranked No. 1 for its usage of social networking by Unigo, a company that provides university data and information to US News & World Report and USA Today for college guides and rankings, according to Bill Mahon.

Mahon is the current Vice President of University Relations, but will begin a new role as a journalism and public relations professor in January.

Described on Unigos website as the Top 10 schools where the faculty is on Facebook more than you are, the list put Penn State above Yale, Harvard and MIT, which were ranked No. 2, 3 and 4, respectively.

Unigo cited our Facebook page in particular, which now has almost 280,000 followers, Mahon wrote in an email.

Geoff Rushton, manager of the Office of Social Media in University Relations, said the social media department works hard finding ways to use social media to engage a wide audience, which includes prospective students, alumni, potential research partners and the public in general that might be interested in Penn State.

Were using various social platforms to tell the story of Penn State, and to the best of our ability to engage a really wide variety of people who would be interested, Rushton said.

He said the social media office, which now has a staff of four, examines the demographics of social media websites before they start using them to make their presence more successful.

In examining the demographics on Tumblr, Rushton said they found a lot of phrases like geek chic, which he described as young people wearing big thick glasses and embracing an intellectual scientific image as being cool.

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Penn State named No. 1 in social networking

Almost 20 per cent of job applicants say they will turn down a job if they do not have reasonable access to social networking sites.

A survey of 870 employers and employees from recruitment company Hays found 19.7 per cent would reject a job offer if they did not have reasonable access to social media sites such as Facebook.

Hays NSW regional manager Shane Little said the survey suggested that many employees, particularly Generation Y, expected access to social media at work for personal use.

She said the percentage of staff with this expectation would increase over time.

"What we are seeing (is) this more projected feeling among employers and the younger workforce that it is going to become a bigger matter as time progresses, as far as attraction of staff and also the retention of staff," he said.

Mr Little said long ago personal phone calls were frowned upon in the office.

About half of those surveyed already accessed social media at work, with 13.3 per cent accessing it daily and 36.4 per cent checking occasionally.

Employers expectations also seemed in line with their staff over social media access.

Almost half (44.3 per cent) believed that allowing employees access to social media at work will improve retention levels, and a third already gave their staff access to it.

Only 23.7 per cent of employers allowed no access to social media sites.

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Social media access at work a drawcard

Konami says PES 2013 is a game that will grow over time to become a title contender.

The firm is hopeful the improvements made to this years game will win over fans, and create long-term success driven by word of mouth.

This is the year where press is openly talking about PES being back to its best, said Konamis PR and marketing boss Brian Ayers.

We think PES 2013 is going to be in it for the long-haul, especially in terms of the total lifetime sales as recommendations are passed on as people play the game.

But its not all about the long-term. PES 2013s launch campaign has included positive press coverage, while Konami took over key portals when the PES 2013 demo arrived in July.

The publisher will also be supporting PES 2013 with a lengthy print campaign, as well as two special editions, which are exclusive to Blockbuster and GAME. The firm is also working closely with TALKSport and sporting websites.

Ayers added: Theres a very strong buzz out there, and press reaction has been both widespread and positive. This is feeding through to retail that PES is a true title contender, so we are confident this is a new beginning for the series.

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PES 2013 is in for the 'long-haul'

LOS ANGELES, Sept. 17, 2012 /PRNewswire/ -- When it comes to Internet marketing, one size simply cannot fit all businesses or websites. With an entirely customized website marketing approach, results can be more pronounced and longer lasting. An SEO marketing company that takes into account the organization's short-term goals and long-term goals can better prepare a strategy that meets its immediate needs and will grow with them over time. Avital Web, Los Angeles SEO company, builds fully customized marketing strategies for their clients based on their individual needs, preferences and goals. With a philosophy built on a foundation of customer service and constant communication, Avital Web provides regular monthly reports, offers monthly meetings and tailors every task to each client's business, websites and goals.

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To learn more, visit http://www.avitalweb.com or call (877) 971-7177.

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Personalized Services the Core of Avital Web's Successful SEO Solutions

IRVINE, Calif.--(BUSINESS WIRE)--

Mavenlink, the leading online workplace and project management solution, today announced that it will be presenting along with Intuit at the 2012 Internet Marketing Association (IMA) Conference, taking place September 20-22 at the CityCenter complex Las Vegas, Nevada. The IMA is one of the fastest growing professional organizations in the world, and this years event will bring together industry leaders from around the world to address the latest Internet marketing trends and define strategies for success.

Mavenlink co-founder Sean Crafts will speak alongside Alex Barnett, Group Manager of Developer Relations for the Intuit Partner Platform at Intuit, in the panel discussion Better Project Management for Marketers. During this session, Crafts and Barnett, along with two Mavenlink and Intuit customers on the panel, will discuss ways that marketing firms can centralize their product management and financial platforms to achieve better results. Attendees will come away with a better understanding of how online project management and financial tools can positively impact their business.

Marketing professionals juggle multiple tasks and projects, which makes it harder to stay on top of workflow and effective client communications. Mavenlinks online workplace allows service professionals, employees and businesses that utilize contractors to manage projects from inception to completion. Mavenlink brings together collaboration, project management, file management, time tracking, invoicing, and online payments to create a single destination that supports the new, remote workforce. The company also seamlessly integrates with QuickBooks Pro and Premier as well as QuickBooks Online, automating many of the steps associated with managing a project including duplicate data entry, and spending time on bookkeeping.

Mavenlinks product will also be showcased at the IMA Conference where attendees will have the opportunity to meet product experts and executives and see a demonstration of the companys online project and work management tools. The integrated Mavenlink and QuickBooks app is available in the Intuit App Center and from Mavenlink directly. For more information about Mavenlink, please visit our websitehttps://www.mavenlink.comor find us on Twitter at@mavenlink.

About Mavenlink:

Mavenlink is the premier online workplace for companies of all types and sizes to conduct business with each other on the web. It provides businesses with the first complete online project management and collaboration platform tailored to inter-company collaboration and a distributed workforce. Mavenlink is the top-installed application across all categories in the Google Apps Marketplace.

Built on a robust collaboration infrastructure, Mavenlink manages the entire lifecycle of project-based relationships including, project & team management, messaging & conversations, time & expenses, invoicing & online payments, file management, and financial reporting. Mavenlink dramatically improves productivity, reduces management overhead, and increases profits. Mavenlink is also easy to implement and use characteristics that are imperative for international, intercompany adoption.

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Mavenlink and Intuit to Present at the 2012 Internet Marketing Association Conference