Mediaboss Marketing

20-09-2012 07:19 Five Talking Points of London Fashion Week 2012 Jess Cartner-Morley and Simon Chilvers look back at London fashion week, the biggest five days in the UK fashion calendar. There were highlights from the Christopher Kane, Mulberry, Burberry and Jonathan Saunders shows; a more significant role in the fashion world for social networking technology; and hints at some new trends

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Five Talking Points of London Fashion Week 2012 - Video

Geoff Rushton said Penn State's excellence in social networking platforms can't be attributed to one person or one department -- it is a University-wide effort.

The university was recently ranked No. 1 in social networking usage by Unigo, a company that partners with media outlets like USA Today and provides statistical data for colleges and universities, according to its website.

The specific poll was listed as the "Top 10 schools where the faculty is on Facebook more than you are," but Rushton, the manager of the Office of Social Media in University Relations, said it stems from all social media platforms throughout the university.

"This recognition is speaking to the work the entire university community does," he said.

He cited specifically faculty using social media in classrooms and student groups, such as Nittany Nation and the IFC/Panhellenic Council Dance Marathon, that provide a strong online presence in addition to the administrative offices using the tools.

"For us, and I think a lot of communications offices throughout the university, social media has become very important with what we do," he said, adding that professors are finding they can use the tools more in the teaching process.

Rushton expects even more collaboration from all Penn State departments and the social media sites to grow.

He said the university always is looking into new tools that are cropping up and it is focused to stay on the cutting edge of the landscape. But it must have a practical use.

"It really kind of depends what you want to use it for, what you could use it for and just how adventurous you want to be," he said of expanding the presence to new and upcoming online platforms.

Yale University, Harvard University, the Massachusetts Institute of Technology and the University of Southern California rounded out the list's top five.

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Penn State Ranked No. 1 in Social Media Usage

The social-networking giant now charges merchants to posts ads along with deals on its site.

Facebook CEO Mark Zuckerberg earlier this month at TechCrunch Disrupt in San Francisco.

Facebook Offers aren't free for merchants anymore. As the company seeks new ways to increase revenue, it has started charging businesses to run deals on its site.

The social networking giant launched Facebook Offers earlier this year as a free service that allows business to send promotions directly to user news feeds. A company's Facebook fans are able to redeem vouchers for discounts.

The offers remain free for users to redeem, but Facebook now requires merchants to spend at least $5 on related ads to accompany their vouchers, the company said today. The amount charged will depend on the budget of the business and how much it would like to spend to boost its offer, a Facebook spokeswoman said.

"The new features will help people find the most relevant Offers, such as in their local area, and help businesses better measure the success of their Offers," Facebook said in a statement. Reuters earlier reported the change to Offers.

Both before and after its IPO in May, Facebook faced questions about its ability to grow and to make money. Chief among the worries is doubt about Facebook's mobile strategy, as well as concern about a slowdown in advertising.

Today's move heightens competition with other daily deals sites, such as Groupon and LivingSocial. Such companies provide new offers to subscribers --or fans, in Facebook's case -- each day, typically with discounts. Through the deals, merchants are able to attract new customers, while the site provider typically shares in the revenue. But increased competition in the area is pressuring Groupon and its rivals.

Facebook declined to provide details about the number of companies participating in Offers, the number of vouchers offered, or other related information.

A spokeswoman said Facebook hasn't shared any data about Offers but said it has been a "very popular offering" since Facebook released it earlier this year.

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Facebook Offers no longer free

NEW YORK, NY--(Marketwire - Sep 20, 2012) -

WHO: Technology and content management enthusiasts

WHAT: Hundreds of people from the international Joomla community of more than a half million active contributors will meet in New York for Joomla Day NYC 2012. Paul Orwig, president of Open Source Matters, a non-profit created to provide organizational, legal and financial support to the Joomla project, will give the keynote address and outline the future with a discussion and preview of Joomla 3.0 in advance of its launch on September 27, 2012.

On the second day of the conference, technologies needed to make Joomla sites run well and succeed in the marketplace will be highlighted, including a presentation by Joomla Day host Microsoft. Peter Laudati, Microsoft Developer Evangelist, will discuss why open source projects are so important and why Microsoft has strategically aligned itself with Joomla.

Workshops at the Microsoft hosted conference will feature a Developer Track, a Component Track, a Template Track, and a Joomla Core Track designed for those new to the Content Management Service (CMS). Expert speakers come from the Joomla New York City User Group and around the world.

WHEN: 8:30 am to 6:30pm, Saturday, September 22, 2012 9:30 am to 5:30pm, Sunday, September 23, 2012

WHERE: Microsoft, 1290 Avenue of the Americas, Sixth Floor, New York, NY 10104. For additional information please visit: http://www.joomladaynyc.com.

ABOUT JOOMLA: Joomla is one of the world's most popular software packages used to build, organize, manage and publish content for websites, blogs, Intranets, and mobile applications. With about 3 percent of the web running on Joomla, the free open source Content Management System (CMS) powers the web presence of hundreds of thousands of small businesses, governments, non-profits and large organizations worldwide like Citibank, eBay, General Electric, Harvard University, Ikea, McDonald's and Sony. The award-winning CMS is led by an international community of more than a half million active contributors, helping the most inexperienced user to seasoned web developer make their digital visions a reality. Joomla's power and extensibility has resulted in its software being downloaded more than 30 million times.

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New York City Joomla! Day 2012 -- Hosted by Microsoft/Featuring a Preview of Joomla 3.0

by Cathy Rose A. Garcia, ABS-CBNnews.com

MANILA, Philippines A word war between arch-rivals Globe Telecom and Smart Communications erupted on Thursday after the release of the results of the National Telecommunications Commission's network quality test.

The NTC gave Smart an edge over Globe in a 4 out of 5 benchmarks in a test comparing the quality of the telcos' networks in the second quarter.

In a press briefing, Globe president and CEO Ernest Cu said their network had a significantly better score when it comes to grade of service at 4.45% compared with Smarts 9.95% based on the NTC results. But both still fell short of the NTC standard of 4%.

Cu pointed out that Globes call success rate is higher, even though it is still using the legacy network, compared to Smart which has a lower score using its newly modernized network.

The NTC results, Cu said, showed Globes network is mostly "at parity" with Smart and has no discernible difference when it comes to drop call rate, signal level, signal quality and call setup time.

For instance, the NTC said Globes drop call rate is 1.66%, while Smarts is 1.53% - both well within the NTC standard of 2%. But Globe noted the 0.13% difference is so small that it means the two telcos are likely to experience the same amount of drop calls.

As for call setup time, which measures how fast domestic calls are connected, Smart had 11.74 seconds, compared to Globes 11.9 seconds, well within the NTC standard of 14 seconds.

Cu criticized Smart for its negative ad campaign against Globes network, saying the NTC results show there is no basis for saying their network is superior.

Its at parity. When you say, we have a higher drop call rate, when is a subscriber able to discern 1 drop call in 100? In this case, they are better in call setup, but a 0.16 difference does that matter? Does it matter to criticize someone over? Will these small, minute differences say your network is better? Cu said.

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Globe-Smart word war erupts over NTC network test results