Mediaboss Marketing

BOSTON, MA--(Marketwire - Oct 15, 2012) - Moontoast, a leading social marketing, social commerce and analytics company, today announced that its Co-founder and CTO Marcus Whitney and VP of Products Errol Apostolopoulos will be presenting at two top marketing conferences this month, ExactTarget Connections and FutureM respectively.

Details are as follows:

Who: Marcus Whitney, Co-founder and CTO (@marcuswhitney) What: "Email + Facebook: Better Together" -- Panel discussion on the ways in which brands can supercharge email efforts with Facebook and turn "likes" into sales When: Wednesday, October 17 at 9:40 a.m. Where: ExactTarget Connections, Indianapolis, Ind., October 16-18

Who: Errol Apostolopoulos, VP Products (@errol33) What: "Small Start-ups Can Work with Big Brands" -- A collection of case study presentations on what it takes to win -- and work with -- the world's top brands When: Tuesday, October 23 at 5:30 p.m. Where: FutureM, Boston, October 23-26

Members of the media and analyst communities interested in speaking with Moontoast at either event should contact Juli Greenwood at juli@scratchmm.com or 617-515-8412.

Follow Moontoast Blog: http://www.moontoast.com/blog Twitter: @moontoast Facebook: https://www.facebook.com/Moontoast LinkedIn: http://www.linkedin.com/company/moontoast-llc

About Moontoast Moontoast is an emerging leader in social marketing, social commerce and social analytics. Moontoast's Social Activation Engine enables brands to effectively focus their social efforts on relationships, relevancy and results through a library of social engagement and commerce applications distributed on Facebook, Twitter, Pinterest, blogs and affiliate websites. Brands can directly measure social and transactional results using Moontoast's patent-pending Social Analytics Suite. Gartner Research has named Moontoast a "Cool Vendor" in Music and eCommerce, and Billboard Magazine called Moontoast a "Top Startup of 2011." For more information, visit http://www.moontoast.com.

Originally posted here:
Moontoast Executives Tapped to Present at Top Marketing Events This Month

On Monday, a judge will oversee pretrial hearings for Khalid Sheikh Mohammed and four other Guantanamo prisoners who are accused of plotting the 9/11 attacks. One of the key issues Army Col. James Pohl will decide on is whether or not there will be any public testimony by the prisoners regarding their torture and detention in CIA custody.

Guantanamo pretrial hearings this week weigh in on censorship versus state secrets. (Photo by The U.S. Army via Flickr) The defense lawyers are asking to abolish a "presumptive classification" process that treats any discussion of what happened to the defendants their time in secret CIA detention as a top national security secret. Mohammeds defense attorney, David Nevin, called the war court system a "rigged game, reports the Miami Herald. According to Nevin, attorneys and defendents "are forbidden to discuss between themselves anything from what Mohammed says the CIA did to him to his 'historical perspective on jihad.'"

The ACLU is at the hearings this week and will give a statement arguing that the censorship of torture is a constitutional challenge. In a press release, the ACLU cites the government's most recent filing (PDF):

The government has effectively claimed that it owns and controls the defendants memories, 'thoughts and experiences' of government torture. These chillingly Orwellian claims are legally untenable and morally abhorrent.

"The government has effectively claimed that it owns and controls the defendants memories, 'thoughts and experiences' of government torture."ACLU

The chief war crimes prosecutor, Army Brig. Gen. Mark Martins claims that the defendants' exposure to the CIAs detention and interrogation program is classified to safeguard genuine sources and methods of intelligence gathering that can protect against future attack." In addition to the "presumptive classification," the government is pushing for a related requested of a 40-second delay in the audio feed of the commission proceedings, for censorship purposes.

The ACLU filed their motion (PDF)in May in response to the protective order and proposed audio delay:

The eyes of the world are on this Military Commission, and the public has a substantial interest in and concern about the fairness and transparency of these proceedings. This Commission should rejectand not become complicit withthe governments improper proposals to suppress the defendants personal accounts of government misconduct.

The prisoners were in the custody of the CIA for up to four years before being brought to Guantanamo in 2006. After being captured in Pakistan in 2002-2003 their detention was concealed from the International Red Cross, whose mandate is to monitor treatment of prisoners around the globe. The CIA's own declassified documents disclose that Mohammed was waterboarded 183 times in an attempt to get him to give up al Qaida's secrets.

Read this article:
As 9/11 Pretrial Begins, ACLU Calls Out "Orwellian" Censorship of CIA Torture

WALNUT, CA--(Marketwire - Oct 15, 2012) - ViewSonic Corp., a leading global provider of visual solution products, has expanded its lineup of Full HD 1920x1080p commercial displays with its new 32" CDE3201LED.

"A Full HD resolution LED panel is an important feature when it comes to staying competitive in today's mix of promotional messages," said Gene Ornstead, director of product marketing for ViewSonic. "With today's digital signage content being a mix of fixed images, computer graphics and video, this resolution communicates a message in a crisp, colorful way that draws the viewer in for an immersive brand experience. Paired with advanced auto control functions and extremely versatile input connectivity options often only found with more expensive full commercial displays, the CDE3201LED is ideal for companies looking to make a big impact with a small format solution."

An optimal low cost signage solution for small to mid-sized businesses, the 32" CDE3201LED features an energy-saving Full HD WLED panel with a striking slim design. Offering an assortment of hospitality features, the CDE3201LED is great for hotel guest room entertainment, including a user programmable set up menu and RS232 automated control port. As a result, the CDE3201LED can be remotely controlled in multiple display installations from a PC or media player.

Ideal for hospitality environments, the IR pass through feature allows the owner to install the CDE3201LED in a guest accessible space while ensuring remote control functionality is managed on the back end via a hard wired set-top-box connection. Furthermore, internal programmability and USB cloning allows the display to be programed to specific operational requirements including default input on power up, volume level calibration, front panel and remote control lock out, power on lock, and more.This calibration can then be duplicated via the automated cloning feature and a USB thumb drive. Combined with versatile inputs including HDMI, DVI, VGA, component video, and a USB multimedia support input for JPEG images, the CDE3201LED is an excellent professional display for a variety of content design video and graphics needs.

The CDE3201LED comes standard with a 3-year limited warranty and will be available in mid-October for an ESP of $449 Product will initially be available in North America, followed by Mexico and Latin America.

For further information, visit ViewSonic.com or follow ViewSonic on the Company blog, Facebook, YouTube and Twitter.

About ViewSonic Founded in 1987, ViewSonic's mission is to be the preferred global brand of visual solutions as we continue to focus on display-centric product offerings including LED monitors, projectors, digital signage displays, and cloud computing solutions. ViewSonic continues to pioneer in visual technology innovation to build a connected and ever-reaching digital future. ViewSonic Corporation is headquartered in Walnut, California. For further information, please visit ViewSonic.com.

ViewSonic's Finch Club offers resellers an opportunity to benefit from specialized product training and discounts. To sign up, please visit FinchClub.com.

This news release contains forward-looking statements that reflect the Company's expectations with regard to future events. Actual events could differ significantly from those anticipated in this document.

Trademark footnote: All corporate names and trademarks are the property of their respective companies.

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ViewSonic Creates 32" Full HD Display Featuring Automated Control Functionality for Hospitality

Calcutta News.Net Monday 15th October, 2012

Attacking on a section of the press, West Bengal Chief Minister Mamata Banerjee Monday alleged that some media houses wanted to control the state government and had turned against her as she did not fulfil their demands.

"Look, I cannot do everything for somebody. It is time I do some plain talking. Somebody says 'do this work for me, and if you are unable to do so, then I will bully you'. If the political leaders do not work, then you show your power. But what about your 'Dadagiri' when your interests are not fulfilled?" Banerjee asked.

Banerjee, also the Trinamool Congress chief, was speaking at an event organised by party mouthpiece "Jago Bangla".

"Some people think that they would control the government. Then do it. Fight elections. No problem... we are welcoming you," said an agitated Banerjee.

She accused some media houses of projecting only "negative" news and creating "news pollution" in their bid to malign her government.

"They do not highlight any good work. When my interest is not being fulfilled, then I am airing the negative news against the government. I do not believe in this kind of journalism," Banerjee said.

The Trinamool Congress supremo pointed out that her party left the Congress-led United Progressive Alliance (UPA) central government last month to protect the "interests of the people".

Ten veteran journalists were feted at the programme.

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Some media houses think they can control my government: Mamata

Summary: Employers should not factor in a candidate's online influence when hiring for social-related positions, but recruit those who show interest and ability to navigate the social media scene.

Employers are more interested in how candidates for social media-related positions make use of technology to advance the business, rather than evaluating each individual's suitability based on their level of social influence.

Freda Kwok, lead consultant at social media marketing agency Blugrapes, said while potential hires need to have experience using popular social networking platforms such as Facebook and Twitter, they should not be judged based on their personal use of such mediums. This means not assessing candidates based on social influence rankings provided by services such as Klout, she noted.

These scores can be easily distorted or rigged, and are not a true reflection of a person's capability to be a good online marketer, Kwok said. Furthermore, a person who has a strong online influence does not necessarily translate to having the right skillsets to manage brand campaigns and social media marketing efforts, she added.

"Employers need to assess candidates more for their professional capabilities, instead of blindsiding it based on personal abilities," she stressed.

Benjamin Koe, CEO of social media monitoring company JamiQ, similarly said the recruitment process should not take into account a candidate's personal use of social media.

"I don't agree there should be measurements at all based on social media use. It says little to nothing about a person," Koe noted.

After all, there is a big difference in having considerable social media influence personally and being able to manage social media engagement on behalf of a company, pointed out Michelle Lim, COO of jobs portal JobsCentral.

As such, she does not see prospective hires being recruited for their online presence and influence but for their ability to manage and navigate the social media scene.

Janice Tay, an online writer at a lifestyle news site, believes the practice of employers checking up on candidates' social influence scores is "more bizarre than bad". This is because such an act mixes the personal and professional use of social media, she noted.

Continue reading here:
Aptitude, not influence, makes good social media pros