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WASHINGTON Big Bird is endangered. Jim Lehrer lost control. And Mitt Romney crushed President Barack Obama.

Those were the judgments rendered across Twitter and Facebook Wednesday during the first debate of the 2012 presidential contest. While millions turned on their televisions to watch the 90-minute showdown, a smaller but highly engaged subset took to social networks to discuss and score the debate as it unspooled in real time.

Until recently, debate watchers would have waited through the entire broadcast to hear analysis and reaction from a small cadre of television pundits. Social media has democratized the commentary, giving voice to a far wider range of participants who can shape the narrative long before the candidates reach their closing statements.

"People still use old media to watch the debates, but they use social networks and other new media to have influence, voice opinions and be involved," said Scott Talan, an assistant professor of communication at American University who studies social media and politics. "Old media is not dead; it's growing. But now we have more people involved and engaged because of digital means."

The political conversation plays out across a range of social platforms, especially on the industry giant Facebook and on Twitter, the social networking hub where opinions are shared through 140-character comments known as tweets. Reflecting the changing times, many television analysts now monitor Twitter and Facebook feeds and use information gleaned from those platforms to inform their punditry.

Twitter announced shortly after Wednesday's debate that it had been the most tweeted event in U.S. political history, topping this year's Republican and Democratic National Conventions.

With 11.1 million comments, Wednesday's debate was the fourth most tweeted telecast of any kind, coming in just behind the most recent Grammy awards, MTV's Video Music Awards and the Super Bowl, according to William Powers, director of the Crowdwire, an election project of the social analytics firm Bluefin Labs. The project found 55 percent of the social comments about the debate were made by women, 45 percent by men.

Unlike the wider viewing audience, debate watchers who comment on social media "are politically engaged in the strongest possible way," Powers said. But, he added, "it's a bit of a hothouse population. It does skew younger, and I'm not sure how much middle America is represented."

Twitter scored Romney the debate's clear winner according to Peoplebrowsr, a web analytics firm. The group found 47,141 tweets mentioning Romney and "win or winner" compared to just 29,677 mentioning Obama and "win or winner."

Romney was also the top tweet in battleground states including Florida, Ohio, Nevada and Colorado, Peoplebrowsr found.

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Romney's 'Big Bird' debate comment stirs social media; Jim Lehrer, out of control?

Is your brand effectively harnessing the power of emotion to deliver a more powerful experience to consumers and reach more of them?

Emotional campaigns are almost twice as likely to generate greater profits, compared to rational ones. Even a combination of the two strategies doesnt perform as well as a campaign that meets an emotional need for a consumer.

LinkedIn set out to understand how the social network influences the type of emotional campaign that performs best. There is an emotional split, they say, that marketers need to understand and can harness to better target users of professional and personal social networking sites. Mindset impacts user expectations; how can you better meet the needs of your brands social community?

Personal social network users experience emotions around entertainment and memories, according to the report. The drivers that keep them communicating on the site are their desires to socialize, stay in touch, be entertained, kill time or share their own content. Users on these sites are most often in a casual mindset; theyre often just passing the time away.

On professional networks, the consumer mindset is much different. Consumers here experience emotions around achieving their goals, having aspirations, or feelings of ambition. They are driven by their desires to maintain a professional identity, make useful contacts, search for new opportunities, stay in touch, or keep up to the date to benefit their career. Rather than wasting the time away, they are investing time in themselves.

As a result of their different mindsets, users of personal and professional social networks expect content to match their intent on that network.

For example, people using a personal network like Facebook expect to see information from friends, information about their own personal interests, and entertainment updates. Those on a professional network like LinkedIn most expect to see career information, updates on brands, and current affairs information.

Users expect different things from brands, as well. On personal networks, people most often want to be entertained, while on professional networks, they are looking for brand posts that help them improve themselves professionally.

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Marketing to the Mindset: How to Match Social Content to User Intent

THE victim - who is in a critical condition - was rushed to hospital after returning to Glasgow on a flight from Dubai.

A MAN was fighting for his life in a Scottish hospital last night after contracting a killer virus known as Crimean Congo haemorrhagic fever.

The 38-year-old was rushed to hospital within three hours of returning to Glasgow on a connecting flight from Dubai on Tuesday.

Health chiefs are trying to find anyone who has been in contact with the victim, including passengers on Emirates flight EK027.

Victims suffer flu-like symptoms, accompanied by red eyes, hot flushes and red spots within three to 12 days. The virus attacks bone marrow and blood vessels, causing haemorrhages in the eyes, mouth, skin and around the internal organs. It kills in up to 30 per cent of cases.

NHS Greater Glasgow and Clyde stressed that the risk of contracting the disease was extremely low but a helpline has been set up for anyone worried about it. Doctors only confirmed the case of CCHF, which is spread by ticks, last night after laboratory test.

The victim is being kept in isolation at Gartnavels Brownlee Centre for Infectious and Communicable Diseases in a critical condition.

Risk areas for contracting the virus are Africa, Middle East, south-east Europe and Asia.

An NHS Greater Glasgow and Clyde spokeswoman said: The risk of person to person transmission of this virus is extremely low.

As a precautionary measure those who have been in close contact with the patient are being contacted to ensure theres no transmission.

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Killer Congo virus horror as man battles for life in Scots hospital

London, Oct 5 (IANS) Actress Nicole Kidman says that she has refused to use the N-word for her latest movie "The Paperboy" out of respect for son Connor Cruise.

Director Lee Daniels asked her to use the word, but Kidman, 45, refused out of respect for her son Connor, whom she adopted along with ex-husband Tom Cruise, reports dailymail.co.uk.

"I just didn't feel it was right for the character. I have a son who is African-American. I just didn't feel like it was right," she said during a press conference of the film.

"What I try to do as an actor is fulfil a director's vision. I have opinions, but at the same time I'm not there to stop him from anything. I've really tried to do that in every film. I never want to pull them off their vision," she added.

Daniels admitted that he had initially asked Kidman to use the word but quickly got over it.

"I asked her to use the N-word. I could feel the racial tension there in the town. She said, 'I won't do it'. I told my producer, 'She won't do it!'"

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Kidman refuses to say N-word for son's sake

Dallas, TX (PRWEB) October 04, 2012

The JM Internet Group (web: jm-seo.org), a leader in providing SEO courses for small business, has announced that the deadline for their popular free SEO Course is just days away. The deadline to take the free introductory class is October 10, 2012. This search engine optimization training is taught live, and covers the top ten tools for achieving successful SEO for small business on Google. Students will learn the basic fundamentals of SEO, using these ten free tools. Over the past few years, this class has been taken by thousands of students, and has become an icon in Search Engine Optimization.

"I love teaching this beginning SEO course to small business owners," said Jason McDonald, Senior Director of the JM Internet Group. "In an hour's time, I will show them the top ten free tools they can use for Google and SEO."

For more information and to sign up, go to - http://www.jm-seo.org/free-seo-tools/

Classes begin October 12th

Top Ten: Top Ten Free Tools for SEO / Search Engine Optimization Keywords: How to Generate Great Keywords for Great Google Rank Page Tags - Quick Boost - Use Page Tags to Improve your Google Rank Link Strategies: The Who, What, Where, When and How of Getting Good Links for SEO News: News You Can Use - Using News as an SEO Opportunity - Google Rank: Monitoring Your Google Rank, and Leveraging it for SEO and PPC Website Structure: Creating the Best Topology for Google Rank Metrics: Tools for Measuring Your Website SEO and Performance

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Training Classes for Small Business Also Offered for AdWords and Social Media Marketing The JM Internet Group also offers training classes for Google AdWords as well as Social Media Mareketing. Each session is taught in two trainings, and covers all the important and critical elements of advertising on Google as well as developing a good Social Media Marketing strategy for your business or company online. For more information, call or visit the company website.

"October and the Fall, generally, are great times to get started on SEO using free tools for the upcoming year. Small businesses in particular will benefit from these free SEO tools" quipped Dr. McDonald.

About JM Internet Group The JM Internet Group provides SEO, Social Media Marketing, and Google AdWords training and courses for busy marketers and businesspeople. Online search engine optimization training helps explain keywords, page tags, link building strategies and other techniques needed to climb to the top of search engine rankings for Google, Yahoo, and Bing. The teaching methodology is hands on, with live examples and discussions, taught from the convenience of each student's computer.

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Free SEO Course for Small Business Deadline Announced by JM Internet Group