Mediaboss Marketing

Summary: Employers should not factor in a candidate's online influence when hiring for social-related positions, but recruit those who show interest and ability to navigate the social media scene.

Employers are more interested in how candidates for social media-related positions make use of technology to advance the business, rather than evaluating each individual's suitability based on their level of social influence.

Freda Kwok, lead consultant at social media marketing agency Blugrapes, said while potential hires need to have experience using popular social networking platforms such as Facebook and Twitter, they should not be judged based on their personal use of such mediums. This means not assessing candidates based on social influence rankings provided by services such as Klout, she noted.

These scores can be easily distorted or rigged, and are not a true reflection of a person's capability to be a good online marketer, Kwok said. Furthermore, a person who has a strong online influence does not necessarily translate to having the right skillsets to manage brand campaigns and social media marketing efforts, she added.

"Employers need to assess candidates more for their professional capabilities, instead of blindsiding it based on personal abilities," she stressed.

Benjamin Koe, CEO of social media monitoring company JamiQ, similarly said the recruitment process should not take into account a candidate's personal use of social media.

"I don't agree there should be measurements at all based on social media use. It says little to nothing about a person," Koe noted.

After all, there is a big difference in having considerable social media influence personally and being able to manage social media engagement on behalf of a company, pointed out Michelle Lim, COO of jobs portal JobsCentral.

As such, she does not see prospective hires being recruited for their online presence and influence but for their ability to manage and navigate the social media scene.

Janice Tay, an online writer at a lifestyle news site, believes the practice of employers checking up on candidates' social influence scores is "more bizarre than bad". This is because such an act mixes the personal and professional use of social media, she noted.

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Aptitude, not influence, makes good social media pros

An 89-year-old woman used to find computers intimidating. Today, she's not only using a computer, she's on a social network, emailing with her family and getting pictures from her grandson in Australia.

Mary McNamara, 89, of Des Plains, Ill., uses a social network to connect with her eight children, 16 grandchildren and 10 great grandchildren.

When people talk about social networking being for young people, they haven't met Mary McNamara.

McNamara lives in a community for senior citizens in Des Plains, Ill. On any given day, you might find her emailing with her children and grandchildren. You might even find her going through the pictures that her grandson, a professional football player in Australia, posts for her to see.

This woman, who is nearly 90, may not be just out of college, but she is a social networker.

"In my first experience with it, I was afraid I was going to do something wrong and break it," McNamara told Computerworld. "I have children all over the United States and it's really helpful to get in touch with them quickly. At first my family was very, very surprised. They were thrilled to death that I started getting more up-to-date in my life."

McNamara is one of the senior citizens using Connected Living, a social network set up for the residents of more than 200 senior communities in 19 states. By the beginning of 2013, Connected Living is expected to be available to people in 300 facilities in 24 states.

Sarah Hoit, CEO and co-founder of Connected Living, said the company is focused on people in senior communities because they are separated from their families and often feel disconnected.

"I think a lot of people had written off an elder population really connecting," said Hoit. "What we have proven is that not only will the seniors connect, it profoundly changes their lives and their voice and happiness... The initial premise is to connect an entire generation of seniors who were left out of the digital divide."

Connected Living, a cloud-based service, is only for people living in those residential communities, but Hoit said they're hoping to eventually expand to all senior citizens.

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Seniors can learn a new trick -- social networking

DUBLIN--(BUSINESS WIRE)--

Research and Markets (http://www.researchandmarkets.com/research/5nw2r4/social_tv_market) has announced the addition of the "Social TV Market: Global Advancements Forecasts & Analysis (2012 - 2017)" report to their offering.

Social TV Market is set to take the television industry by storm as television manufacturers are betting big money in this technology. There exists a diversity of players in the Social TV ecosystem, as the industry is open to experiments and is witnessing many a tie-ups between broadcasters and social networking companies. While some broadcasters are amalgamating Social TV within their own platforms; there are many, who are integrating Twitter into their Social TV platforms for enhanced custom experience and participation. Industry players such as BBC and CNN, on the other hand have signed deals with social networking players such as Facebook, as social networking companies are aggressively trying to venture into this space.

Social is truly emerging as a coalition of television and social media, wherein newer formats are being developed to enhance viewer engagement and encourage paid transactions. Many media and tech companies such as Hearst, Time Warner, BSkyB, and Google are backing several Social TV startups, with huge investments. This report provides insights on the social TV market, key market players, future scope, drivers, restraints and challenges of the market. The report also analyzes global adoption trends and future growth potential across different geographies.

This study estimates the global market of Social TV by the end of 2017. This market research study provides detailed qualitative and quantitative analysis of the global Social TV market. The report provides a comprehensive review of major market drivers, restraints, opportunities, winning imperatives, challenges, and key issues in the enterprise mobility market. The market is further segmented and forecasted for major geographic regions, North America, Europe, Middle East & Africa, Asia-Pacific, and Latin America. The competitive scenario and market share of the top players in the Social TV market is discussed in detail. The top players of the industry are profiled in detail with their recent developments and other strategic industry activities.

Key Topics Covered:

1 Introduction

2 Executive Summary

3 Market Overview

4 Trends & Forecasts For Social TV & Related Areas

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Research and Markets: Social TV Market: Global Advancements Forecasts & Analysis (2012 - 2017) - Set to Take the ...

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Many people infected with polio don't show any symptoms. Some become temporarily paralyzed; for others, it's permanent. In 1952, the polio epidemic reached a peak in the U.S.: almost 58,000 reported cases and more than 3,000 deaths.

Courtesy of Boston Children's Hospital Archive.

Many polio victims couldn't breathe on their own because of paralysis in their chest muscles. The iron lung a simple, air-tight chamber that regulates air pressure kept patients breathing until the paralysis passed. At the peak of the epidemic, rows of iron lung ventilators filled hospital rooms.

Courtesy of Boston Children's Hospital Archive.

On April 12, 1955, Dr. Jonas Salk and his research team at the University of Pittsburgh released the first successful vaccine for polio. In 1979, the U.S. reported its last case of the paralyzing virus.

Courtesy of Images from the History of Medicine (NLM).

Before the polio vaccine was developed, doctors tried to treat patients with ultraviolet light, which was known to inactivate the virus in the lab.

Courtesy of Boston Children's Hospital Archive.

While receiving a polio vaccine, Cheryl Halpin watches Salk inoculate another child on television.

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Wiping Out Polio: How The U.S. Snuffed Out A Killer

TAMPA, Fla., Oct. 15, 2012 /PRNewswire/ --Robert Stevenson is one of the most widely sought after public speakers by Fortune 500 companies today and yet virtually unknown to the general public. Companies like FedEx, Prudential, Lockheed Martin, Anheuser-Busch, and Chevron continue to rely on him for a fresh, unique perspective on businesses' most crucial issues. He has shared the podium with such renowned leaders as Tom Peters, former President George H. W. Bush, Stephen Covey, General Norman Schwarzkopf, and former Secretary of State Colin Powell. A success and leadership authority, his book, which has sold 60,000 copies by word-of-mouth is now available as an e-book on Amazon for just $5.99. You can also follow him on Twitter at http://www.twitter.com/Seek_Excellence or go to his website http://www.RobertStevenson.org to sign up for his newsletter and blog.

(Photo: http://photos.prnewswire.com/prnh/20121015/PH92476-a )

(Photo: http://photos.prnewswire.com/prnh/20121015/PH92476-b )

When Robert speaks, his audience connects with him. He feels that is the main reason why his book, How to Soar Like an Eagle in a World Full of Turkeys, has been so successful. With no advertising budget, promotions, or big publishing house getting the word out, he has still been able to sell 60,000 copies the old-fashion way... Word-of-Mouth. "People hear my speech, like what I have to say, and after my program come up and want to buy my book", Stevenson explained. "Then they best part is they tell others about my book. To me the greatest form of advertising is Word-of-Mouth. When a friend, business associate or family member tells you something is good, you take their word for it."

His book is a practical guide to helping you become an extraordinary person; there are the winning strategies, techniques and thoughts that will inspire, empower and motivate anyone toward a better future. Because of the enormous success of his book he is now bringing it out as an e-book for the incredible price of $5.99. Mr. Stevenson stated: "In this lousy economy, there arelots of people out there hurting, looking for ways to succeed and I wanted to help them do just that... to get the help they need at a price they can afford." Now the general public can take advantage of these time-tested principals he has been sharing with corporate America for years.

Contact:

Robert Stevenson (727) 789 2727 info@robertstevenson.org

This press release was issued through eReleases Press Release Distribution. For more information, visit http://www.ereleases.com.

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Robert Stevenson's Book How to Soar Like an Eagle in a World Full of Turkeys Sells More than 60,000 Copies via Word-of ...