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With New Look, Bing Gets More Organized, Social

Microsoft is revamping its search engine and exploiting the growth of social networking online.

Microsoft

In an effort to make searching on the Web simpler, faster, and more socialand further differentiate itself from market leader GoogleMicrosoft's Bing search engine is getting a new look.

On Thursday, Bing said it will roll out a new design over the next few weeks that trades in its existing search results page formata mix of images and various types of text-based results on a one-column pagefor a layout in three separate panes featuring traditional text results, results from specific information sources and services, and results related to your social-network friends.

At an event to unveil the refresh in San Francisco on Thursday, Derrick Connell, Bing's corporate vice president of search program management, said Bing's search results page needed to evolve. "If we don't evolve our search result pages, in the industry we'll eventually become obsolete," he said.

Evolution is especially important if Bing wants to gain market share. The search engine is a very distant second to Google, pulling in 15.3 percent of U.S. search queries in March compared to Google's 66.4 percent, according to comScore.

Microsoft clearly believes these changes must include increased organization of social content, which has exploded with the popularity of Twitter and Facebook over the past several years. Within Bing's results, a new "Sidebar" column will organize relevant content from your friends on social sites like Twitter and Facebook. For example, Bing will suggest friends who might be knowledgeable about a specific topic by considering their listed "likes" on Facebook. A feed will also let you see and respond to your friends' Facebook updates and questions. And users will be able to ask their Facebook friends questions via Bing.

Basic text results will still be dominant with the new design, and executives said Thursday that separating them is meant to declutter the page and make it simpler to find specific links.

A third pane, called "Snapshot," will show search results related to places and services, such as maps and restaurant reviews. A partnership with OpenTable will let users make reservations on the results page.

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With New Look, Bing Gets More Organized, Social

FORTUNE -- Facebook is known for creating the most popular social networking tool, not designing hardware. But the company has taken a do-it-yourself approach to building out its data centers and the servers and racks that fill them. The result? Data centers that are 38% more efficient and 24% cheaper than average, according to Frank Frankovsky, director of hardware design and supply chain at Facebook.

In the hopes of driving the cost down further, Facebook has even "open sourced" its designs -- making it possible for anyone to contribute to (and replicate) what its engineers have built. Last week, as most of the business world speculated on the social networking site's upcoming IPO, Facebook held a conference for its Open Compute Project, a consortium that now includes the likes of Hewlett-Packard (HPQ), Dell (DELL) and AMD (AMD). We caught up with Frankovsky to find out more about Facebook's open source strategy and what's next for the Open Compute Project.

FORTUNE: Why did you start the Open Compute Project?

Frankovsky: When we designed and built our first data center, we exceeded even some of our own internal goals. And we immediately thought it would be unnatural not to share this because we've all benefited so much from open source software like the infrastructure software we've built our business on. This is why our software engineers can focus on innovation every day, on making the world more connected. We don't need to go and reinvent an operating system. So we thought, let's go and open source the hardware space so that we can give back too. Also, no single company is ever going to have all of the best brainpower in the entire industry under one roof. By open sourcing, you can get the industry's best brainpower focused together. You get a bunch of great ideas, and it accelerates the pace of innovation.

A lot of companies fight standardization and commoditization. How have traditional suppliers reacted to Open Compute?

While the initial reaction might have been resistance, these are great innovation companies and they know that at some point in order to remain competitive and successful you have to reinvent yourself.

Are there any other efforts out there to open source data center hardware?

We have partnerships with a whole bunch of other projects , but we are specifically focused on the hardware design in the data center, and to my knowledge there are no other projects specifically around this. The old method is to keep all your cards close to your chest without sharing. The biggest project that inspired me and all of us at Facebook to get involved is the open source operating system Linux and the impact it had on the market. We want to have a similar impact on hardware.

Are there technologies that you won't "open source" and share with others?

We think really, really carefully about what we open source. We've shared how we pick data center sites. But when we open sourced our data center blueprints we didn't include the main point of entry for fiber runswe felt it was a security issue. So there are some things like that that we don't put out in the open. But that's really because we need to defend ourselves and our end users. The thing we won't open source are the key innovations we have in the application space. Those are the unique things that differentiate Facebook and the reason more than 900 million people come to Facebook. Intel is one of the founding members of the Open Compute Project. It also happens to have one of the richest IP portfolios in the industry. Intel's engineers have made significant contributions [to Open Compute] but we wouldn't expect them to share how they design CPUs.

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The other field Facebook wants to revolutionize

NEW YORK, May 10, 2012 /PRNewswire/ --Online social gaming has become a major moneymaker and is going to continue to grow, though the rate of growth is slowing considerably, according to a new national consumer study by Frank N. Magid Associates conducted in late March of 2012.

The research, conducted as part of the Magid Media Futures 2012 study, found social network gaming user growth has slowed in the United States. About two in five (38%) social network users, up slightly from 36% in '11, say they regularly play games on social networks. Social network gaming has decreased among its primary demographic, females age 12-44, with less than 43% of users age 12-17 (down from 54% in 2011) and about 36% of users 25-44 (down from 40% in 2011) reporting playing on a weekly basis.

However, there have been substantial increases in older age groups playing social games online, including males age 45-54 (up 15% from 2011) and 55-64 (up 9% from 2011), and females 45-54 (up 9% from 2011) and 55-64 (up 10% from 2011).

The Magid study also reports that consumers playing social network games say they will decrease the amount of money they spend on such games over the next 12 months. The average social network gamer who spends money on these games indicates that they are spending $51 vs. $78 last year on average. This year 34% of gamers say they are planning to spend less on social games in the next year vs. 22% who say they will spend more.

Consumers who play games on video game consoles indicate they expect to increase their spending on console games. One area expected to see an increase in spending in particular is Downloadable Content (DLC) for gaming consoles. A third of console gamers (33%) say they have bought DLC in the past with the average DLC consumer currently spending about $50 per year. Spending is expected to grow in the next year to 45% of gamers. This percentage includes those individuals who have not bought DLC in the past but plan on buying in the near future.

In order to buy DLC a gamer needs to have a console that is connected to the Internet. More than two-thirds of Xbox and PlayStation gamers in the U.S. go online multiple times a week using their console. Non-gaming activities now account for about a third of all time spent online on a connected console among those gamers. According to console gamers, online access is driving more spending and playing on their console. Online play has shown no signs of slowing; in fact online console player penetration is likely to grow by 10% or more next year as more console players are connecting for the first time.

Additionally, consumers clearly want cross-platform connectivity, with more than half of Xbox and PS3 owners wanting access to their game networks via their mobile phones.

About Frank N. Magid Associates

Frank N. Magid Associates, Inc. is a leading research-based consulting firm that helps its clients become more profitable by solving problems and helping them take advantage of opportunities. We are unique because for 55 years we have carefully studied human behavior and how communication affects it. We possess an uncanny understanding of what and how marketing and communication will motivate people to behave in certain ways. We leverage this keen understanding of consumers, our practical operational expertise and network of industry leaders to help clients across industries successfully develop and market products and services. Frank N. Magid Associates serves its' clients through corporate offices in Minneapolis, New York, Los Angeles, Chicago, Dallas, Atlanta, San Francisco and Marion, Iowa.

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Magid National Study Finds Social Networking Gaming Growth is Slowing

ScienceDaily (May 9, 2012) Four years after they discovered the viral roots of a rare skin cancer, researchers at the University of Pittsburgh Cancer Institute (UPCI) and the School of Medicine have now identified a molecule activated by this virus that, in animal studies, could be targeted to selectively kill the tumor cells. The treatment will soon be tested in patients.

Merkel cell carcinoma (MCC), a skin cancer that is more common among seniors and those with weakened immune systems, could not be readily diagnosed at one time, and it still has a very poor prognosis, said Patrick S. Moore, M.D., M.P.H., and Yuan Chang, M.D., both of the Cancer Virology Program at UPCI and senior authors of a study that appears online May 9 in Science Translational Medicine.

"This research effort shows the speed at which genomics can identify molecular causes for cancer and then point the way toward a rational and targeted treatment," Dr. Moore noted. "Since the inception of the 1971 U.S. National Cancer Act, researchers have strived to discover the underlying problems that trigger tumor development."

In 2008, the team first described the new Merkel cell polyomavirus (MCV) in Merkel cell carcinoma. Within a year, they showed it was responsible for tumor development in most cases of the disease. At least four out of five healthy adults world-wide are infected with MCV, which usually doesn't cause any symptoms.

"The virus remains in the skin cells, and in most cases, no damage is done," Dr. Chang said. "But when mutations occur to this virus, it can cause cancer. Most of the 1,500 new MCC cases per year in the U.S. are caused by MCV infection."

In quick succession, the team devised tests to identify virus-induced MCC, and began unraveling the biochemical pathways that encourage tumor formation. In their latest project, they "knocked out" a key viral protein called T antigen and found that MCV directly elevates a cellular protein called survivin.

Survivin prevents cells from dying and supports cell division, the researchers said. They found that a drug called YM155, which turns off the survivin gene again, was an extremely potent killer of MCC cells in test tubes and was able to suppress the growth of human tumors that had been established in experimental mice. In comparison, 1,360 other drugs -- including most of the common chemotherapy drugs -- were screened and failed to both kill MCC cells and prevent tumor growth at levels commonly achieved in patients. One of these drugs was able to kill tumor cells in culture dishes, but made no impact on the MCC tumors in mice. It remains a promising candidate drug since it may have better activity in people and is readily available.

A multicenter clinical trial of YM155, a still-experimental anti-cancer drug that is made by Deerfield, Ill.-based Astellas, is expected to begin in the next six months to determine its effectiveness in MCC patients. The trial will be led locally by Pitt School of Medicine assistant professor Hussein Tawbi, M.D., Ph.D., and professor John Kirkwood, M.D., who also is co-leader of the UPCI Melanoma Program, through the Eastern Cooperative Oncology Group, a multicenter cooperative group supported by the National Cancer Institute (NCI), part of the National Institutes of Health.

Typically, neither the cause of a cancer nor the target for a cancer drug is initially known, so most treatments have developed over decades through trial-and-error. Most therapies affect both healthy tissues and cancer cells, resulting in side effects that limit the drug dose that can safely be given. This study, in contrast, was a "rational" drug study where the underlying cellular defect caused by the virus was first discovered through genetic studies and then a drug targeting this process was tested.Survivin is needed during fetal development, but not in healthy adult cells, and YM155 was not toxic to the mice.

"Scientists can now quickly come up with answers to complex problems, like cancer, using human genetics," Dr. Moore noted. "In less than five years, we have gone from knowing very little about MCC to knowing its exact cause and are devising new, precisely targeted and less-toxic therapies."

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Genomics used to identify a molecular-based treatment for a viral skin cancer

09-05-2012 20:32 "Responsive Design" at the WordPress NYC Meetup, CBS Studio 19, NYC on Apr 17 2012. From mobile browsers to iPads and tablets, your users are visiting your website from a variety of devices. Is your website ready? Does it look awesome on an iPhone as well as a wide screen monitor? Well, it's time to get responsive! SPEAKERS: Sonja Leix - Jack Reichert - http PUNKCAST#2032 Webcast support: NYI

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WordPress - Responsive Design - Video