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Facebook behind the soap opera's demise, says social media marketing guy

NEW YORK, March 28, 2012 /PRNewswire/ -- Clickable today debuted its Widget-Based Reporting Dashboard that visually captures and displays all search and social marketing data. The Dashboard gives digital marketers and agencies an easy-to-use platform for tracking and modifying campaigns across Facebook, Google and Bing, and, soon, other emerging networks like LinkedIn, Twitter and Foursquare.

The Dashboard is currently available via Clickable 3 beta, the third generation of the New York-based company's popular advertising intelligence platform. The Widget-Based Reporting Dashboard is designed to help clients -- from account executives to digital strategists to chief marketing officers -- manage, analyze and view large and diverse data sets on the fly so they can make faster, better advertising investment decisions. Clickable has helped thousands of online advertisers and agencies acquire and engage customers.

"Understanding complex data sets is quickly becoming a competitive advantage for digital advertisers and agencies," said David Kidder, CEO of Clickable. "Our reporting dashboard consolidates multiple big data sets for them, with real-time customizable views, so they can move beyond metrics to act on data quickly and efficiently."

Built on the Hadoop database framework, the system layers sophisticated data analysis onto Clickable's ad management and creation tools. It also enables future data integration of additional channels across social, search and video, as well as proprietary customer data sources. Users now have interactive windows to assess ads and content performance and inform how to amplify that content across marketing channels like Facebook. Users can customize graphs and data tables across their search and social media accounts, to monitor critical campaign activity and measure ROI.

Workflow Benefits

The drag-and-drop functionality provides customers with a simple, intuitive way to manage and view their entire online marketing effort. Standard and custom widgets include:

What's Next

The Widget-Based Reporting Dashboard represents the first phase of the Clickable 3 rollout. The Dashboard will soon incorporate real-time Facebook Page Insights metrics as well as enhanced widget reporting. The platform will expand to include other major social and video channels.

Links:

Product blog post: http://clkbl.co/GTShNu Video tour: http://www.youtube.com/watch?v=ryWpHGsBOQM Request a private demo: http://clkbl.co/GUpt1I

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Clickable Debuts Powerful Widget-Based Dashboard to Visualize Search and Social Marketing Data

Burma has some of the strictest censorship laws in the world, but the new government has started drafting a new media law that is anticipated to make major changeson the media environment under reform in Rangoon.

Newspapers bearing the once banned image of democracy leader Aung San Suu Kyi are fairly common nowadays in Rangoon. But the 50-year-old censorship laws, a relic of the socialist era, are still in effect.

We want to maintain the stability and law and order in our country in the previous government before 1962 theres a press freedom in our country. And instead of informing the general public media themselves created a crisis," he said.

Exile media groups also attended. For some, it was their first visit home in 23 years. Toe Zaw Latt is the bureau chief of the Democratic Voice of Burma.

"Yesterday the information minister was here. He openly said they are willing to change and take reform, which was very encouraging. He said the state's role of media development is to facilitate, not to control, which is quite an amazing statement from a responsible party," he said.

Though editors and journalists already anticipate the end of censorship, the newfound freedom is accompanied by uncertainty in a competitive market for publishers like Ross Dunkley of the English language weekly The Myanmar Times.

"It's going to be a bloodbath. I mean, that's the absolute truth is that you get some [daily newspapers] up and running, then I figure you're going to see in the first year of the dailies at least 100 publications die," he said.

Some topics are still sensitive, such as the formation of labor unions. Last week, a story in the Myanmar Times about the first meeting of what will be Burma's new independent journalists union was cut by censors.

The only daily newspapers, such as The New Light of Myanmar, are published by the state. But new liberal laws could mean independent daily news for the first time since 1962.

The union is still drafting its constitution, and it is still unclear what will replace the ministry of information as an independent regulatory body. Associated Press correspondent Aye Aye Win is one of the co-founders of the new union.

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Burma Pledges to Loosen Notorious Censorship Laws

Ever since its launch in 1970, Gary Trudeaus Doonesbury comic strip has pushed the envelope with frank, daring and funny examinations of contemporary issues.

A couple of weeks ago Doonesbury pushed the envelope a little too far for a lot of newspapers, including The Oregonian and Bends only daily, The Bulletin.

The offending strips focused on a batshit-crazy Texas law that requires women seeking an abortion to see ultrasound images of the fetus. In some cases obtaining such images requires inserting a probe-like instrument (called a shaming wand in the Doonesbury strip) into the womans vagina.

The Doonesbury strips contained some blunt language words like transvaginal and genitals but no words or images that were obscene. Nevertheless, the editors at The Bulletin and The Oregonian and at about 60 other American newspapers decided they were too hot to handle. They chose instead to publish old alternative strips provided by Trudeaus syndicate.

In a column last Sunday, Bulletin Editor John Costa tried to explain the decision. It wasnt that The Bulletin had any problem with the political position Trudeau was taking, Costa assured his readers. The Texas law, he wrote, is one that The Bulletin, a pro-choice newspaper, would vehemently oppose editorially if it were proposed in Oregon. (Thats comforting, and we intend to hold Mr. Costa to his word if the Oregon Legislature ever becomes loony enough to consider such a bill.)

No, Costa went on to say: The reason Doonesbury couldnt taint the sanctified pages of The Bulletin was that elements of it were not suitable for the predictable readership of the comics page. I didn't think it appropriate that the image of a doctor displaying the instrument he was about to insert in a woman was appropriate for the many youngsters who read the comics pages.

The Oregonian offered a similar line: The strip went over the line of good taste and humor [by] using graphic language and images inappropriate for a comics page.

The were-doing-it-to-protect-the-kiddies excuse is lame for a couple of reasons. One is that the days when the funny pages were populated by characters like Little Orphan Annie and Donald Duck are long gone; most of the strips that appear today clearly are written for adult, or at least teenage, readers. Also its hard to picture young children being mature and sophisticated enough to be devotees of Doonesbury and if they are, theyre probably not strangers to words like vagina and genitals.

We strongly suspect the real reason The Bulletin and The Oregonian decided to yank Doonesbury was fear of catching flak from their more prudish readers. And no doubt they would have.

But so what? A newspaper that doesnt ever take heat from its readers isnt doing its job. If being universally popular is an editors aim in life he should quit and become a game show host.

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Censorship Isn't Funny

(CBS News) Even though social media sites are taking a strong stance against websites that promote eating disorders, the pages don't seem to be going anywhere.

On one blog covered with pro-ana tags found on a popular site, a woman gives a play-by-play of a three day fast she's partaking in. During one of the days, the blogger wrote she consumed only tea, vitamins, and a gallon of water.

Eating disorders: 9 mistakes parents make Anorexia sufferers five times more likely to die sooner

"I'm super psyched to weigh in," the blogger wrote. "If I can make it til noon Friday I may extend it through the weekend!" Other followers offered support and said they'd join in the weight loss attempt.

While the activity of fasting alone isn't a major cause for alarm, the fact that her messages are posted in conjunction of images of frail women (known as "thinspiration"), positive mantras promoting weight loss and other self-loathing notes about being "pathetic" and having no friends, the blog quickly becomes an online snapshot of a person dealing with an eating disorder.

"A lot of times people with eating disorders use these sites as a means of seeking support," Vazzana tells HeathPop.

While the idea of online websites promoting pro-ana, pro-mia and thinspiration is not a new, the popularity of online blogging sites like Tumblr and Pinterest has made it easier for those with the ED to organize online. Simply tag your post with one of the hashtags on Tumblr, and you automatically get linked to other men and women who feel the same way. Create a board on Pinterest of weight loss tips and images of skinny models, and you have a one-stop site to share with others with your same issues.

In February, Tumblr wrote on their blog that they were adopting a no "self-harm" policy, meaning they would shut down sites that promoted eating disorders. Pinterest soon followed suit on March 27 by updating its terms of services to include banning material that "creates a risk of harm, emotional distress, death disability, disfigurement or physical or mental illness to any person." But a quick online search for these terms shows that these sites exist, either because they were created recently and have yet to be taken down or because the banned user created a different account that has yet to be found by the authorities.

"They are still finding a way with all these regulations," Vazzana says. "Even with all the regulations, Tumblr and Pinterest may try, but they'll get the sites back running under a different ISP."

According to the National Association of Anorexia Nervosa and Associated Disorders Inc., it is estimated that 24 million Americans have an eating disorder, but only one out of 10 will receive treatment. Currently, eating disorders have the highest mortality rate of any mental disorder. One in 200 U.S. women suffers from anorexia, and two to three out of 100 women will have bulimia, the South Carolina Department of Mental Health reported.

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Despite social media bans of "pro-ana" websites, pages persist